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History....................3
Main Research Objective ...........................................5
The Methodology ...................................................... 6
The Sample ................................................................7
FindingsStatistical tools ...........................................................13
Regression line.............................................................8
Conclusion/ ...........15
Bibliography...............16Appendices
Questionnaire .....................................19
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Watches evolved from portable spring driven
clocks,,introduced in the 15th century.
Clockmaker Peter Henlein (or Henle or Hele)
1 15001600 Clock-watches
2 1600
1657 Pocketwatches3 16571765 The balance spring
4 17651800 Temperature compensation and chronometers
5 18001850 Lever escapement
6 18501900 Mass production
7 19001920 Better materials
8 19201950 Wristwatches become popular
9 19501969 Electric watches
10 1969 Quartz watches
11 1990 Radio controlled
http://en.wikipedia.org/wiki/Watchhttp://en.wikipedia.org/wiki/Peter_Henleinhttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/Peter_Henleinhttp://en.wikipedia.org/wiki/Peter_Henleinhttp://en.wikipedia.org/wiki/Watch -
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Franck Muller founded his dream
watch company only in 1991
Long before Frank Muller Watch Company marketed
the first wrist watch, the name Frank Muller as a person was
known to the world of watch manufacturing. As a student at awatch college, he got the appreciation from watch specialists
from all over the globe as praise worthy watch restorer.
Pages in category "Watch brands"
The following 173 pages are in this category, out
of 173 total. This list may not reflect recent
changes
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OBJECTIVE OF THE STUDY
To identify the factors that determines the purchase of
branded watches
To study the customer satisfaction on the product and service
To understand the real useage of watches
To get the practical exposure
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Primary And Secondary Data
questionnaire method
The method best suited for our research objective, due to
the flexibility and immediacy of response, was a Branded
Watches survey.
During the first three weeks on survey time,one hundredeleven advertising decision makers completed the Branded
Watches survey.
The Methodology
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STUDENTS
(148)
PROFFESSIONALS
(40)
BUSINESS PEOPLE
(35)
0THERS
(77)
Total=300
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STUDENTS
49%
PROFESSIONALS
21%
BUSINESS
PEOPLE
12%
OTHERS
18%
SURVEY
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0
1
2
3
4
5
6
7
8
9
10
FASTRACK TITAN SONATA OTHERS
WATCHES
2008
2010
2012
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0
2
4
6
8
10
12
14
FASTRACK TITAN SONATA OTHERS
NON USERS
2012
2010
2008
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7
5.5
4.5
2
9
8
7
4
8
6
5
4
9
5
5
9
8
9
9
1
7
9
8
1
7
8
8
FASTRACK
TITAN
SONATA
OTHERS
BRAND PREFERENCE
SERVICE STATUS LONG LIFE VARIETY ATTRACTIVE QUALITY PRICE
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FASHION
62%
SEE TIME
38%
BRANDED WATCHES
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0
1
2
3
4
5
6
7
8
9
10
FASTRACK TITAN SONATA OTHERS
2008
2010
2012
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CONCLUSION
Research Has Been Successful On The Objective
Increase in trend for preference towards branded watches
Customer preference towards everything towards their
satisfaction.
Branded and unbranded watches mostly preferred on fashion
Learned about the need and mentality of customers.
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http://en.wikipedia.org/wiki/History_of_watches
http://www.watchtraditions.com/
http://en.wikipedia.org/wiki/Category:Watch_brands
http://www.answers.com/topic/marketing-research
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A STUDY ON CUSTOMER PREFERENCE TOWARDSBRANDED WATCH
Age ____________________
Gender:
Male b) Female.Respondents status :Student b) Professional c) Business d) Other (Specify)_________.How many watches do you own currently?
Branded_____________ Unbranded______________Which brand you would prefer most?Fast track b) Titan c) Sonata d) Other (Specify)___________.Why do you prefer to use branded watch ?Quality b) Attractive c) Variety d) Offer e) Service after sales
f) Status Symbol g) Long lifeWhat is your satisfaction level of the brand?Highly satisfied b) Satisfied c) Dissatisfied d) Highly Dissatisfied
How do you know about this brand?Advertisement b) Parents c) Friends d) Relatives
How long have you been using this brand?1 year b) 2 year c) 3 year d) 4 year e) 5 year and aboveWhat is the price range you shop in this brand?Below 1000 b) 1000-2000 c) 2000-3000 d) Above 3000.What do you like in the brand please rank ?
Service Style Low price Variety
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Good quality Brand name DesignAre you loyal towards the brand?Yes b) NoWhat color you generally prefer in the product ___________
What do you feel about the product qualityVery good b) Good c) Poor d) Can be improved.How often you change the brand preference?Very often b) Often c) Rarely d) Never.Do you recommend this brand to others?
Yes b) No
Do you think a watch is an essential item to see the time? Yes b) NoDo you wear a watch for seeing time or for fashion?See time b) Fashion c) others_________
Do you think that wearing a watch is no more fashion?Yes b) No
Any suggestions? _____________________________________________________________________________________________________________________________ ______________________________________________________________________
***THANK YOU***Place :Date :
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