Download - Business Plan Auto Repair Shop
Trusted car care…
Busin
ess I
dea
MID-N
AUTOREPAIRERS
FAHAD
M I D - N
AUTO REPAIRERS
Trusted car care…
Business Idea Of Auto Repairing Workshop
Which will operate at night
Reason for choosing this idea
Will Hire engineers and well trained mechanics
INTR
ODUC
TION
To show our entrepreneurial skill and to be very unique in Peshawer city in this type of business. To earn a satisfied amount of money and to provide welfare to the people of Peshawer.
MIS
SION
To be very unique service provider in fixing the cars of peshawer citizens
To win awards of excellence in providing secure, best and on time service and to save people from wasting their time.
To help engineering students be well trained and in turn they will help building up the country and serving the nation.VI
SION
Services will be provided in the auto repairing
sector in guidance of mechanical engineering
students.
SERV
ICE
Phase 5, near PDA, Hayatabad
LOCA
TIO
N
Primary research data has been collected mainly through questionnaire.
Research done through questionnaire revealed that there is much more demand for the services of such a unique venture.
RESE
ARCH
DAT
APRIMARY
SECONDARY Some secondary data was collected through
internet.
TARG
ET M
ARKE
T
The market which is going to be in focus is Middle Class People (Employees) High Class People (Professionals) Lower Class People (Mainly Taxi Drivers)
FOCUS
TARG
ET M
ARKE
TMAIN FOCUS
The main focus is Middle Class People (Employees) High Class People (Professionals)
REASONS They can afford to use genuine parts in repairing their cars
They are willing to repair their vehicles by professionals
High value cars which owner do not want to repair by
inexperienced workers
They have plenty amount of money
MAR
KET
SEGM
ENTA
TION
Middle Class People (Employees)
High Class People (Professionals)
Lower Class People (Mainly Taxi Drivers)
MAR
KETI
NG M
IX PRODUCT Overnight auto repairing services to customer
Quality spare parts to meet the customer satisfaction in
quality.
Guarantee to their spare parts and services i.e. tires, engine
parts etc. PRICE Reasonable price for products and services with promising of
quality
Less prices of spare parts charged than competitors because at
bulk purchase competitors charge high price but we offer less
prices
MAR
KETI
NG M
IX PLACE Will be located in Phase # 5 Hayatabad near PDA
Phase 5 is located at the center of Hayatabad
Nearer to the people living in town and board as compared to shoba
bazar.
PROMOTION Ads in newspapers
Cable networks giving coverage to Hayatabad, Board Bazar and town
Pamphlets will be made and will be distributed in Hayatabad, in Board Bazar
area, in town and also in Shoba Bazar
Also posters will be made and will be displayed in Shoba, Board and town.
At the success of business, TV ads will be made and will be displayed on
certain most viewed TV channels and key chains will be made and will be
given to the customers who will repair car in workshop
STRA
TEGY
Initial stage with innovative idea so we have to gain a market by providing high quality spare parts with low price.
Even companies does not provide guarantee with spare parts , we’ll provide warranty our self to increase customers.
We’ll charge low prices so that more and more customers can be attracted.
PENETRATION PRICING
STRATEGY
ORGANIZATIONAL PLAN
Lega
l For
m O
f Bus
ines
sPARTNERSHIP
Each partner will have equal share in initial capital
In future, if success is seen the partnership form will be converted to the company form of business
Orga
niza
tiona
lINITIAL CHART
Orga
niza
tiona
lINITIAL CHART
The number of employees at the starting of business will be less.
Five mechanics will be hired at starting of business. The number of Engineering students hired at initial
stage will be 2. The shop will be hired at initial stage of business. The owners of business will act as managers in
different fields of shop. One guard, one sweeper will be hired at initial stage. As it is partnership form of business, the partners are
agreed to put equal share in the initial capital required to start a business
Orga
niza
tiona
lEXPECTED CHART
Orga
niza
tiona
lEXPECTED CHART
After 3 years and by getting continuous success,
several branches will be opened
At different big cities of Pakistan including Islamabad,
Lahore and Karachi.
Each partner who is currently working as manager in
initial stage will then be the Head of each workshop
started.
Each partner will hire further managers i.e. HR,
marketing, finance, operational for each workshop.
Orga
niza
tiona
lEXPECTED CHART
The number of mechanics will be increased too.
The number of mechanics will be increased according
to the increase in customers at each workshop.
Also the number of students will be increased
according to customers.
More workshops will be hired at different cities.
More guards and sweepers will be required.
Orga
niza
tion CULTURE
Formal and friendly environment at work shop as owners and engineers are all educated
Will have great impact on our customers and those mechanics and employees working with us.
Will create free flow of information amongst the workers, engineers and managers.
The mechanics and engineers will have proper dresses which will be comfortable so the mechanic can work comfortably.
The workshop would be luxurious and will be better than other indirect competitors.
The workshop will be kept clean.
BENE
FITS
Provide ease to the people who are not free to repair
their car at daytime
Will provide warranty with genuine parts they fix in
cars
For Hayatabad citizens, it is of more beneficial because
they will have a mechanic shop more nearly than
others
Repairing their cars on diploma holder mechanics
In guidance of engineering students.
Finan
cial P
lan
Mid-N Auto RepairersINCOME STATEMENT
Month1 Month2 Month3 Month4 Month5 Month6 Total Revenue 30,000 40,000 50,000 60,000 65,000 70,000
LessCost Of Revenue 5000 7000 7000 7000 10,000 10,000
Gross Profit 25,000 33,000 43,000 53,000 55,000 60,000
Operating Expenses
Rent 10,000 10,000 10,000 10,000 10,000 10,000
Salaries 25,000 25,000 25,000 25,000 25,000 25,000
Supplies 5000 5000 5000 5000 5000 6000
Advertising 3000 3000 3000 3000 3000 3000
Utility Bills 5000 5000 5000 5000 6000 7000
Total Operating Expenses 48,000 48,000 48,000 48,000 49,000 51,000
Income Or Loss -23,000 -15,000 -5000 5000 6000 9000
Mid-N Auto RepairersINCOME STATEMENT
Month7 Month8 Month9 Month10 Month11 Month12
Total Revenue 75,000 80,000 80,000 90,000 95,000 100,000
LessCost Of Revenue 10,000 10,000 10,000 12,000 15,000 12,000
Gross Profit 65,000 70,000 70,000 78,000 80,000 88,000
Operating Expenses
Rent 10,000 10,000 10,000 10,000 10,000 10,000
Salaries 25,000 30,000 30,000 30,000 30,000 30,000
Supplies 7000 8000 8000 10,000 10,000 12,000
Advertising 2000 1500 1000 1000 1000 1000
Utility Bills 9000 10,000 10,000 10,000 10,000 10,000Total Operating Expenses 53,000 59,500 59,000 61,000 61,000 63,000
Income Or Loss 12,000 10,500 11,000 17,000 19,000 25,000
Mid-N Auto RepairersINCOME STATEMENT
1st Year 2nd Year 3rd YearTotal Revenue 835,000 1,002,000 1,503,000LessCost Of Revenue 115,000 138,000 207,000
Gross Profit 720,000 864,000 1,296,000Operating ExpensesRent 120,000 144,000 216,000Salaries 325,000 390,000 585,000Supplies 86,000 103,200 154,800Advertising 25,500 30,600 45,900Utility Bills 92,000 110,400 165,600
Total Operating Expenses 648,500 778,200 1,167,300
Income Or Loss 71,500 85,800 128,700
Assets
Cash 30,000Inventory
Tires 100,000Rims 50,000Spare Parts 35,000Furniture 30,000Supplies 2000Computer 12,000Printer 4000Prepaid Rent 30,000Total____________ 298,000
Liabilities
N/P Bridgestone tires 50,000
Owner’s EquityFahad Iqbal 62,000Hamayun 62,000Zahid Khan 62,000Rahim Ullah 62,000
Total____________ 298,000
Mid-N Auto RepairersBalance SheetJanuary 1st, 2012
Bala
nce
Shee
t
Initial Investment298000 + 648500 = 946500
Initi
al In
vest
men
t