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change is the process by whichthe future invades our lives-> Alvin Toffler
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first of all: what are
YOUR concerns?(buzz groups)
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what are YOUR biggest issues and fearsyou face in strategic management today?
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where do YOU see the largest opportunitiesto improve strategic management today?
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your expectations for today?
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what is innovation?
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tell me about the most important
innovations in your company
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types of innovation?
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technology innovation
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process innovation
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product & serviceinnovation
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business model innovation
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four rings of innovation
business model innovation
product & service innovation process innovation
technology innovation
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which one of your examples qualify as
business modelinnovation ?
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Business model innovation matters and it isa top priority of CEOs
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Operating Margin Growth in Excess of Competitive Peerscompound annual growth rate over five years
[Source: IBM, CEOs are expanding the innovation horizon: important implications for CIOs]
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Benefits Cited by Business Model Innovatorspercent of respondents
[Source: IBM, Global CEO Study 2006]
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some examples
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NetJets: Fractional Ownership
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Zopa.com: Peer-to-Peer lending
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Bellum Concepts
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why talk aboutbusiness models?
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how do you describe a
business model?
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without a common language
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how do you communicatea business model?
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Here
CEOs10
Managers60
Here
Staff 360
Ok
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how do you implement a business model?
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with outdated methods
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how do you measure thesuccess of a business model?
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we dont
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how do you change a businessmodel and innovate ?
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we re-invent the wheel
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what is a business
model?
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VALUEPROPOSITION
COSTSTRUCTURE
CUSTOMER
RELATIONSHIPS CUSTOMERSEGMENTS
ACTIVITYCONFIGURATION
CORECAPABILITIES
PARTNER
NETWORK
REVENUESTREAMS
INFRASTRUCTURE CUSTOMEROFFER
FINANCE
a business model describes the value an organization offers tovarious customers and portrays the capabilities and partnersrequired for creating, marketing, and delivering this value andrelationship capital with the goal of generating profitable and
sustainable revenue streams
DISTRIBUTIONCHANNELS
[Osterwalder (2004) The Business Model Ontology]
business model framework
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case study
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you become the new owner of asoccer club
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describe YOUR clubs business
model
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describing how a wealth management bank acquires its clients
what value proposition do you offer, towhich customer segments ?
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VALUEPROPOSITION CUSTOMERSEGMENTS
value proposition 1value proposition 2
target customer 1target customer 2
CUSTOMEROFFER
what value proposition do you offer, towhich customer segments? (model)
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what value proposition do you offer, towhich customer segments? (example)
spectacular offensive football fans
CUSTOMEROFFER
advertising space &high visibility
advertisers
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how do you reach your customers ?
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VALUEPROPOSITION
COMMUNICATION
& DISTRIBUTIONCHANNELS
value proposition 1value proposition 2
channel 1channel 2
OFFER
how do you reach your customers? (model)
CUSTOMERSEGMENTS
target customer 1target customer 2
CUSTOMER
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spectacular
offensive football
stadium & box office
CUSTOMEROFFER
how do you reach your customers? (example)
club owned TV
channelfans
mobile phone TV
advertising space &high visibility sales force advertisers
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how do you build relationships?
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VALUEPROPOSITION
CUSTOMERRELATIONSHIP
value proposition 1value proposition 2
mechanism 1mechanism 2
OFFER
CUSTOMERSEGMENTS
target customer 1target customer 2
CUSTOMER
how do you build relationshipswith your customers? (model)
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spectacular offensive football
personalizedwebsite (ticketing)
CUSTOMEROFFER
team blog (RSS) fans
how do you build relationshipswith your customers? (example)
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how do you earn your money withthis business model?
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VALUEPROPOSITION
REVENUESTREAMS
value proposition 1value proposition 2
revenue stream 1revenue stream 2
OFFER
CUSTOMERSEGMENTS
target customer 1target customer 2
FINANCE
how do you earn your money withthis business model? (model)
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spectacular offensive football
ticket sales
FINANCEOFFER
TV channelsubscriber fees fans
mobile phone TVsubscriber fees
advertising space &high visibility advertising revenues advertisers
how do you earn your money withthis business model? (example)
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the businessmodels place in a
company
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the business models place in the company
BUSINESS
MODEL
ORGANIZATION
STRATEGY
TECHNOLOGY
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external forces
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5 forces
BUSINESSMODEL
legalenvironment
socialenvironment
competition
customerneeds
technologicalchange
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the big picture (business model)
the big picture
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team management event management
venue management ticketing VIP relationship
management video crew
attractive soccer 360 event (match,
dining, shopping) exclusive VIP lounges merchandising renting out stadium
stadium POS networks
club website (+online TV) club cable TV channel mobile phone TV channel
play attractive & wingames
brand management video images channel management
fans (families, etc.) fan groups
companies event/concert organizers advertisers
team & maintenance infrastructure management marketing video
Ticket fees & season tickets online TV subscription revenues revenue sharing cable & mobile phone TV renting out stadium for events advertising revenues merchandising revenues
food & beverages ticketing services promoters ad placement telecom operator TV operator
personalized web profile newsletter team blog (RSS) VIP events with team
Value Proposition Distribution Channel Target Customer
Customer RelationshipPartner Network
Activity ConfigurationCore Capability
Cost Structure Revenue Model
the big picture
value creates revenues
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team management event management
venue management ticketing VIP relationship
management video crew
attractive soccer 360 event (match,
dining, shopping) exclusive VIP lounges merchandising renting out stadium
stadium POS networks
club website (+online TV) club cable TV channel mobile phone TV channel
play attractive & wingames
brand management video images channel management
fans (families, etc.) fan groups
companies event/concert organizers advertisers
team & maintenance infrastructure management marketing video
Ticket fees & season tickets online TV subscription revenues revenue sharing cable & mobile phone TV renting out stadium for events advertising revenues merchandising revenues
food & beverages ticketing services promoters ad placement telecom operator TV operator
personalized web profile newsletter team blog (RSS) VIP events with team
Value Proposition Distribution Channel Target Customer
Customer RelationshipPartner Network
Activity ConfigurationCore Capability
Cost Structure Revenue Model
value creates revenues
creating value requires infrastructure
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team management event management
venue management ticketing VIP relationship
management video crew
attractive soccer 360 event (match,
dining, shopping) exclusive VIP lounges merchandising renting out stadium
stadium POS networks
club website (+online TV) club cable TV channel mobile phone TV channel
play attractive & wingames
brand management video images channel management
fans (families, etc.) fan groups
companies event/concert organizers advertisers
team & maintenance infrastructure management marketing video
Ticket fees & season tickets online TV subscription revenues revenue sharing cable & mobile phone TV renting out stadium for events advertising revenues merchandising revenues
food & beverages ticketing services promoters ad placement telecom operator TV operator
personalized web profile newsletter team blog (RSS) VIP events with team
Value Proposition Distribution Channel Target Customer
Customer RelationshipPartner Network
Activity ConfigurationCore Capability
Cost Structure Revenue Model
creating value requires infrastructure
infrastructure generates costs
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team management event management
venue management ticketing VIP relationship
management video crew
attractive soccer 360 event (match,
dining, shopping) exclusive VIP lounges merchandising renting out stadium
stadium POS networks
club website (+online TV) club cable TV channel mobile phone TV channel
play attractive & wingames
brand management video images channel management
fans (families, etc.) fan groups
companies event/concert organizers advertisers
team & maintenance infrastructure management marketing video
Ticket fees & season tickets online TV subscription revenues revenue sharing cable & mobile phone TV renting out stadium for events advertising revenues merchandising revenues
food & beverages ticketing services promoters ad placement telecom operator TV operator
personalized web profile newsletter team blog (RSS) VIP events with team
Value Proposition Distribution Channel Target Customer
Customer RelationshipPartner Network
Activity ConfigurationCore Capability
Cost Structure Revenue Model
infrastructure generates costs
the profit zone
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team management event management
venue management ticketing VIP relationship
management video crew
attractive soccer 360 event (match,
dining, shopping) exclusive VIP lounges merchandising renting out stadium
stadium POS networks
club website (+online TV) club cable TV channel mobile phone TV channel
play attractive & wingames
brand management video images channel management
fans (families, etc.) fan groups
companies event/concert organizers advertisers
team & maintenance infrastructure management marketing video
Ticket fees & season tickets online TV subscription revenues revenue sharing cable & mobile phone TV renting out stadium for events advertising revenues merchandising revenues
food & beverages ticketing services promoters ad placement telecom operator TV operator
personalized web profile newsletter team blog (RSS) VIP events with team
Value Proposition Distribution Channel Target Customer
Customer RelationshipPartner Network
Activity ConfigurationCore Capability
Cost Structure Revenue Model
the profit zone