ì Tools and Resources to Teach Small Business Business Journalism Professors Fellowship, Jan. 2-‐5, 2014
National Small Business Week
h"p://www.sba.gov/nsbw/nsbw
For spring semester: Small Business Week For fall semester: Small Business Saturday
Storytelling Ideas: Emerging Social Media
ì Fotobabble (fotobabble.com): To focus Fghtly on a story, one that can be told in 60 seconds or less, use Fotobabble.
ì An audio clip with a quality photo, a different way of podcasFng – it becomes a talking photo.
ì Upload a photo and record directly through a computer’s microphone.
ì Add life to photos and can be shared via email, Facebook or TwiPer or embedded into a blog or website.
Fotobabble
Storytelling Ideas: Emerging Social Media
ì Storify (storify.com): the best of online – tweets, photos, links and posts – can be compiled about a parFcular subject and curated into a digest, or a social story.
ì Search social media networks, Web to find the latest about a topic. The selected social elements can be dragged and dropped into the Storify story, and then the student can connect the social elements with copy.
ì With an embed code, take the Storify story and post it on the Web. In addiFon, social media users can like and comment on Storify stories, fostering interacFon.
ì Examples: Sidebar as a profile story on a small business; issues facing small business.
Storify
Storytelling Ideas: Emerging Social Media
ì Infographics: Beneficial in highlighFng key concepts or explain complex ideas or relaFonships. These also are known as data visualizaFons.
ì Not just for staFsFcal presentaFons; they also provide a storytelling dimension because of the visual communicaFon aspect.
ì CreaFng infographics may appear daunFng. This is where simple Web-‐based tools such as Piktochart.com, Infogr.am or Easel.ly can help. For example, an infographic on downtown eateries.
Piktochart
Piktochart
Online Tools
ì U.S. Census Bureau (Business – Small Business): hPp://www.census.gov/econ/smallbus.html
ì NaFonal Main Street Center Inc.: hPp://www.preservaFonnaFon.org ì Don’t forget your local, state downtown associaFons.
ì CNBC (Video): hPp://www.cnbc.com (Search “small business” and videos of naFonal issues impacFng result)
ì U.S. Chamber of Commerce: hPp://www.uschamber.com/ ì Don’t forget your local chamber of commerce site.
Online Tools
ì CNN Money Small Business Channel: hPp://money.cnn.com/smallbusiness/
ì U.S. Small Business AdministraFon: www.sba.gov
ì SBA Newsroom: hPp://www.sba.gov/about-‐sba/sba_newsroom
ì BusinessUSA (targeted for small business who do business with the government): hPp://business.USA.gov
YouTube Videos
ì Alibaba.com (small business e-‐commerce that plans 2014 IPO) has a number of “Small Business Success” videos on YouTube.
ì iCracked.com: hPp://www.youtube.com/watch?v=55tzNJorN48
ì WSJ Opinion Journal (tax on health insurance): hPp://www.youtube.com/watch?v=wjC2FxLYvXk
Facilitators
ì Melony Shemberger, [email protected]
ì Eric M. Wilson, [email protected]
ì Nerissa Young, [email protected]
