Download - Business Analisis: As tendências de mercado
© 2010 IBM Corporation
Business Analytics
Nuno Maximiano – Business Analytics SWG Specialist
24 Setembro 2010
Business Analysis:As Tendências de Mercado
IBM Business Analytics and Performance Management
© 2010 IBM Corporation2
Business Analytics
Smarter businesses are able to leverage information to
drive smarter business outcomes
Reduce CostsReduce Costs
Reduce RiskReduce Risk
Increase ProductivityIncrease Productivity
Increase RevenueIncrease Revenue
22
Smarter planet: Thinking and acting in new ways to make our systems more efficient,
productive and responsive.
© 2010 IBM Corporation3
Business Analytics
Information is key for Performance
Sense and respond
Predict and act
Instinct and intuition
Real-time, fact-driven
Efficient
Optimized
Skilled analytics experts
Everyone
Back office Decision Support
Point of impact Action
Support
Source: Business Analytics and Optimization for the Intelligent Enterprise, April 2009. www.ibm.com/gbs/intelligent-enterprise
1 in 3business leaders frequently make critical decisions without information they need
1 in 2don’t have access to information across their organizations needed to do their jobs
4 in 5 business leaders see information as a source of competitive advantage
Competitive advantage insight requires information access and speed
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Business Analytics
Performance
Decision Making
Information
Data
Optimizing Performance to gain Competitive Advantage
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Business Analytics
Three Questions that Drive Performance
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Business Analytics
How are we doing?Three Questions that Drive Performance
IT
SALES
MARKETING
CUSTOMERSERVICE HR
OPERATIONS
PRODUCTDEVELOPMENT
FINANCE
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Business Analytics
Warehouses (Relational & OLAP)
Transaction Systems
Flat, Legacy or Modern
ExternalSources
Everybody needs it and is a must have
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Business Analytics
Why Business Analytics?
TransactionalAutomation
Business Process Management
Resource Planning
• Task / Process Automation
• Recording & Reporting
Business Analytics
& Optimization
• Business Efficiency (ERP’s, CRM’s, SRM’s)
• Aggregation and Data Warehousing
• Cross-functional Integration
• Business Intelligence• Performance
Measurement
• Enterprise Integration• Detection, Direction &
Prediction
$566B $105B
Source: IBM Analysis on addressable market opportunity based on GMV 1H09 data; includes addressable Hardware, Software and Services opportunity. CGRs 2009-2012
Business Analytics and Optimization is the next big investment area for companies – similar to ERP or CRM in the past
BI – visão estática da informação; BA – visão dinâmica, análise preditiva, what-if analysis
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Business Analytics
44%
68%
54%
74%
CIOs are Skilled Customer Advocates that Create Value by Truly Understanding What Customers Want
High growth CIOs proactively craft data into actionable information
... and anticipate much greater levels of integration and transparency with customers in the next five years
CIOs expect end-customers in five years to continuously explore new channels...
”We do recognize the strategic advantage of using data to support improved decision making. We are not as strong as we would like to be, but this is a key plank of our strategy moving forward."
Consumer products CIO, Ireland36%
58%
+61%
+37% +55%
IBM Institute for Business Value
High growthLow growth
Source: IBM Global CIO Study 2009; n = 2598
© 2010 IBM Corporation10
Business Analytics
Business Analytics is fundamental for future Smarter planetAccording to IBM’s recent study of 400 C-level executives, leading organizations are leveraging analytics for growth in their priorities (2010 – 2011)
Source: Breaking Away with Business Analytics and Optimization: New intelligence meets enterprise operations available in late 2009 at www.ibm.com/gbs/intelligent-enterprise.
Current Top Ten Priorities
Next 21 months Top Ten Priorities
• Pricing and offer strategies• Branding and reputation management• Product/services market selection• Lead generation and pipeline management• Promotion and offer management• Logistics and distribution management
• Customer segmentation and profitability• Demand forecasting and management• Enterprise goal setting and alignment• Budgeting and resource allocation
• Reporting and performance measurement• Cost/expense management• Career path and succession management• Fraud and financial risk management• Leadership development• Channel performance
Increase Focus Maintain Focus Reassess Focus
Return to growth
Improve Productivity
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Business Analytics
“It is the job of the Business Analyst to bridge the gap of understanding between the business needs and the technology. For this reason, the successful Business Analyst needs to be business savvy and have a very good understanding of technology”
source “International Institute of Business Analysis”
© 2010 IBM Corporation12
Business Analytics
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