Download - Burning Bush Consultant Overview
![Page 1: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/1.jpg)
The Vision and The Voice
Hello.
My name is
Dave Barbush
![Page 2: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/2.jpg)
BurningBushBrands.com | Brand Consultant 2
My Experience• 10 years in Hollywood - behind the camera
• 15 + years in advertising - creative director - copywriter
• 10 + years in branding - taglines rule
• Given the gift - get ready for a re.gift
![Page 3: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/3.jpg)
Overview 3
My Archetypes - Your Map Sage - special knowledge, calm in a storm
Priest - connecting you to your brand at a deeper level
Jester - this is serious and fun
![Page 4: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/4.jpg)
Brand Process
Research - status quo
Create - mostly in private
Deliver - only the beginning
![Page 5: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/5.jpg)
5
![Page 6: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/6.jpg)
6
![Page 7: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/7.jpg)
7
![Page 8: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/8.jpg)
8
Deliverables 1 - 4
1. Strategy Platform
Includes: competitive studybrand position mapideology, mission, vision, USP
key messagesbrand promisetagline
![Page 9: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/9.jpg)
Presentation Title | Date 9
Deliverables 2 - 4
2. Brand Guidelines
Includes:
internal externalcopy standardsimagery librarycolor palettessocial media context
![Page 10: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/10.jpg)
Presentation Title | Date 10
Deliverables 3 - 4
3. Brand Champions Playbook
HTLTBbrand teams – team pride, team pay forward,
etc.
![Page 11: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/11.jpg)
Presentation Title | Date 11
Deliverables 4 - 4
4. Brand Breaking Marketing Plan
hard launch or soft launch
3-year marketing strategy - tell your story
lead with taglinework the key messages
![Page 12: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/12.jpg)
Your Brand - My Promise
It will be:
Organic (inside)
Sustainable (out)
CEO-driven (top-down)
![Page 13: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/13.jpg)
13
![Page 14: Burning Bush Consultant Overview](https://reader031.vdocuments.site/reader031/viewer/2022020922/5486fc62b4af9fca3b8b4de0/html5/thumbnails/14.jpg)
Thank You
Questions & Answers
Discussion