Download - Building Differences Intro
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Intercultural
Communication
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the movie Boratis a
parody on intercultural
conflict. Although a bit
too exaggerated, it
mirrors the crucialfunction of
communication in cross-
cultural relations.
Can you recall other
parodies?
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In what way do these technologies define
culture?
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Today communication satellites,
the Internet and electronic mail,and fax machine instantly connectall parts of the world. (Pearson 127)
New developments in technologyand population shifts havecreated one world community,
hence the greater need forintercultural communication skills.(Pearson 127)
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globalization is the integration of economics
and technology that is contributing to a
worldwide, interconnected business
environment.
is changing the way we work and relate to
people around the world. (Thomas Friedman)
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Globalization 3.0
2000-present =
individuals aremaking contact
with other
individuals
Globalization 2.0
1800-2000 =
when companieswere the
globalization
leaders
Globalization 1.0
Columbuss 1942voyage and
approximately
1800
Thomas Friedman
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Describing this development, Marshall
McLuhan coined the term global village*
small world engendered by improved travel
and high-technology communications
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Culture is a learned system ofknowledge, behaviour attitudes,beliefs, values, and norms that is
shared by a group of people andshaped from one generation to thenext.
Communication and culture areinseparable (Edward T. Hall).
Understanding Culture
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Culture is the mental software that helps us
understand our world (Geert Hofstede).
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Co-culturesinvolves groups of personsunited by a common element and wholive in a culture operating within adominant culture
- groups of persons
- united by a common element
- live in a culture within a dominant culture
*also called sub-culture
What co-cultures do the following images
remind you of?
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Communication between people who have differentcultural traditions.
the transactional process of listening andresponding to people from different culturalbackgrounds can be challenging
the greater the difference in culture, the greater thepotential for misunderstanding
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Culture Shockfeeling of stress and
anxiety a person may
experience when
encountering a culture
different from his own.
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Worldview
determined by our culture and life experiences
perception shared by a culture or group of people aboutkey beliefs and issues, which influences interaction withothers
the lens through which people in a given culture perceivethe world around them.
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Group Activity: Documented
Interview Interview a foreign national who has
stayed in Philippines for not more than 5years.
Ask 10 main questions related to theircountrys culture and how they dealt with
cultural diversity. You may ask randomfollow-ups.
Your questions will be checked before theend of the session.
Make sure to document the video usingpictures or film capture.
Deadline: September 25