Download - Building Communities Around Your Content
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Building Communities Around Your Content
Building Communities Around Your Content
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Building Communities Around Your Content
About Me: Jess Jurick• Senior Web Strategist @ 10up LLC, a premium
WordPress development & strategy agency• Over 4 years of experience developing
interactive strategies for top brands, non-profits, and start-ups
• Dozens of clients, from universities like University of Rhode Island to WordPress.com VIP clients like Universal Sports and TechCrunch
• @jessjurick
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Building Communities Around Your Content
What is this session about?
• Building an audience and inspiring them to actively engage with your content by:– Consuming it– Sharing it– Contributing to it
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Building Communities Around Your Content
How do you accomplish this?
• Develop a strong brand voice• Focus on topics that matter to your audience• Be accessible• Give your audience tools to engage with your
content and your brand • Develop a game plan
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Building Communities Around Your Content
Developing a Strong Brand Voice
• What is a brand voice?• How do you develop it?• Why does it matter?
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Building Communities Around Your Content
Hip2Save.com• Young mom
blogging about her efforts to save
• Focuses on deals that appeal to young moms and families
• Transforms couponing to an online community experience
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Building Communities Around Your Content
MomGenerations.com• Three women
blogging about parenting, fashion, and relationships
• Real life stories that women can relate to
• Readers are emotionally invested in their stories (so are their pocket books!)
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Building Communities Around Your Content
Ma.tt• Founding
developer of WordPress
• WordPress news, industry thought leadership, photos and fun
• Makes software personal
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Building Communities Around Your Content
Upside: The UPS Blog
• Leading shipping and logistics provider
• Company news, employee profiles, industry thought leadership
• Brand news with soul
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Building Communities Around Your Content
Enough about you… Onto the tools!
• Content Strategy• Commenting• Social integration• Crowdsourcing• Offline events
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Building Communities Around Your Content
Content Strategy
• Use a conversational tone
• Have an opinion• Engage other
bloggers and your audience
• Reward your loyal fans
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Building Communities Around Your Content
Commenting
It’s not all that scary and it can even be fun!• Source content ideas from your readers• Build relationships and foster two-way
communication• Roll your own!
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Building Communities Around Your Content
Social Integration
• bbPress• BuddyPress• Facebook and Twitter
integration
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Building Communities Around Your Content
CrowdSourcing
• Guest bloggers• Content gatherers
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Building Communities Around Your Content
Offline Events
• Local meetups• Local club chapters• National conferences
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Building Communities Around Your Content
Now that you’re all inspired…
Now, get started!
Goals & Objectives
Craft Your Voice
Develop an Editorial Calendar
ChooseYourTools
You need a plan!
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Building Communities Around Your Content
Building Communities Around Your Content
by Jess Jurick
@jessjurick
Slides will be available at get10up.com!