Download - Building Brand Loyalty Through Advertising
Building Brand LoyaltyThrough Advertising
@jccarcamo
5 PILLARSFOR BUILDING BRAND LOYALTY THROUGH ADVERTISING
1 2 3 4 5
@jccarcamo
5 PILLARSFOR BUILDING BRAND LOYALTY THROUGH ADVERTISING
1 2 3 4 51
@jccarcamo
Know Your Audience
EXAMPLE
The Casino Gamer
1
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Welcome to Las Vegas
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Most Casinos in America
THEO
BOOMER THEO
PATRONS
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5 PILLARS
1 2 3 4 51 2
FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING
@jccarcamo
Know Where They Get their Information
Media
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Over time, casino customers have increased their preference to receive information via digital channels.
However, traditional media has maintained a strong rating…and grown.
0%
10%
20%
30%
40%
50%
60%
Media Preferences (Top Box)
2012 2011 2010
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5 PILLARS
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FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING
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Make Your Creative Fit the Medium3
Understand the Media and What Works Where
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5 PILLARS
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FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING
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Consistency. Consistency. Consistency.
Establish Brand Standards….and share them with everyone in the organization.
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Brand books tell the story and explain utilization.
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SampleNot for
Distribution
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SampleNot for
Distribution
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SampleNot for
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SampleNot for
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SampleNot for
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SampleNot for
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SampleNot for
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Graphic standards describe the road you’re taking.
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SampleNot for
Distribution
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SampleNot for
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And the forks in the road to be avoided
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SampleNot for
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SampleNot for
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SampleNot for
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SampleNot for
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SampleNot for
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5 PILLARS
1 21 2 3 4 5
FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING
@jccarcamo
Measure and Adjust5
Look At Your Data- Where is your business coming from?- Where could you be “fishing”?
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Building Brand Loyalty Through Advertising
• Know Your Customer
• Know Where They Get their Information
(and what influences them)
• Make Your Creative Fit the Medium
• Make it Consistent
• Measure and Adjust
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THANK YOU
@jccarcamo