Download - Building a Winning Social Media & Digital Marketing Strategy / Andrew Schiestel, tbk Creative
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Andrew Schiestel | Chief of WOW!
tbk Creative | Web Design & Social Media Marketingwww.tbkCreative.com
@AndrewSchiestel@tbkCreative
facebook.com/tbkCreative
Building A Winning Social Media Strategy
Trusted By:Wednesday, June 13, 2012
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Strategic Planning
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Platform Selection
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Google+
You Tube
Blogging
Platform Selection
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Success Targets
1.Community Size
2.Editorial Output
3.Engagement Levels
4.Website Visits
5.Online Donations (from social)
6. Volunteer Registration
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Platform Setup
No Cost Quickie
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Platform Setup
Custom Designed
Platform Setup
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The RulesAccording to Facebook.com
1. No Call to Actions 3. No Company Contact Information
2. No Website URL’s
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Platform Setup Facebook Subpages
1. Facebook Basic Welcome Page
2. Facebook Subpage with utility
3. Twitter Background
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Community Marketing
1. Internal Collateral2. Event Registration3. Verbal Communications4. Invite Staff, Volunteers & Stakeholders5. Facebook PPC6. Traditional Media7. Email Marketing8. Website9. Social Media Campaigns10. Facebook Apps
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Community Marketing1. Events
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Community Marketing2. Internal Collateral
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Community Marketing3. Your Website
The Best Plug - In:
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Community Marketing3. Your Website
The least effective plug-in:
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Community Marketing4. Email Marketing
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Community Marketing5. Facebook Advertising
Display vs. Promote vs. Sponsored Stories
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Community Marketing6. Bonus: Social Media Campaigns
Trivia Kingby tbk Creative
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Content Strategy
1. Persona2. The Secret Sauce3. Communications Pillar4. Build an Editorial Calendar5. And Don’t Forget...
Get Unborified!
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Content Governance
1. Remove the extra Chefs2. Assign a Community Manager & Author(s)3. Software/Tools (ie. Bitly, Twitpic, Tweetdeck/Hootsuite) 4. Follow Guidelines
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Managing Negative Posts
The Golden Rule: Be responsible but don’t tolerate it.
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Analytics & Reporting
Facebook Insights
Google Analytics
Bit.ly
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Optimization
“Sharpen the Saw”
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Bonus: 6 Tips to Improve Your Website
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Bonus: 5 Tips to Improve Your Website1. People don’t read....
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Bonus: 5 Tips to Improve Your Website2. There’s never too many Donate Now buttons.
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Bonus: 5 Tips to Improve Your Website3. Where possible, use professional photography.
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Bonus: 5 Tips to Improve Your Website4. Experiment with pop-ups.
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Bonus: 5 Tips to Improve Your Website5. Communicate your brand promises.
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Second Last Bonus:
Use email marketing...
i Third Party Software (ie. MailChimp.com)ii Educational & Donor focusediii Build the List (importing, donors, etc.)iv Send out once per month emails
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Second Last Bonus:
Use email marketing...
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To maximize Facebook reach, post pictures.
In a tbk Creative review of 10 brands with 30, 000+ fans, Photo/Album posts outperformed text posts by 31%!
Final Bonus:
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THANK - YOU!
@tbkcreative
facebook.com/tbkcreative
@AndrewSchiestel
Andrew Schiesteltbk Creative | Web Design & Social Media Marketingwww.tbkcreative.com
Wednesday, June 13, 2012