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Building a Social Media Listener with SharePoint
Designer 2007Ken Efta, Principal Consultant, Allyis, Inc.
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Going Where the Conversation Is Why SharePoint? Listener Demo and DVWP Deep Dive Beyond SharePoint Designer: Cold-Booting a
Health and Wellness Site with Social Content
Taking it even further How will SharePoint 2010 help?
Agenda
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Charlene Li and Josh Bernoff, Groundswell Conversations are happening about your
company, brand, industry, interests RIGHT NOW
You can’t control those conversations, but you’re making a mistake if you don’t listen up and engage
Customers are asking for ways to reach out
Why Social Media?
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First, some business context SharePoint didn’t matter. But then it really
began to matter. SharePoint—and specifically the Data View
Web Part—as a heuristic and prototyping tool
Bringing the conversation home:◦ Integrating social experiences into process and
workstyle◦ Discovering, surfacing, and embracing the
conversations already happening
Why SharePoint?
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Demo: Sashiko
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First, some business context SharePoint didn’t matter. But then it really
began to matter. SharePoint—and specifically the Data View
Web Part—as a heuristic and prototyping tool
Bringing the conversation home:◦ Discovering, surfacing, and embracing the
conversations already happening◦ Integrating social experiences into business
process and workstyles
Data View Web Part and Social Media API Endpoints
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Your data sources in SharePoint Designer◦ Twitter:
http://search.twitter.com/search.atom?q=SharePoint&rpp=8
◦ Google Blog Search: http://blogsearch.google.com/blogsearch_feeds?hl=en&q=SharePoint&num=10&output=rss
◦ YouTube: http://gdata.youtube.com/feeds/api/videos?q=SharePoint
◦ Pre-aggregated sources: Yahoo Pipes
Social Media API Endpoints
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May require applying for an API key May require some pre-processing
Flickr: http://api.flickr.com/services/rest/?method=flickr.photos.search&tags=SharePoint&api_key=c5215ed49dae49985be8355a0b10346f&per_page=10&page=1
SlideShare: http://www.slideshare.net/api/2/search_slideshows?q=SharePoint&api_key=S1BypFRz&ts=1241475228&hash=c788ca9b486cf54686836e3d59c047eccec062b9 Hash = SHA1 (sharedsecret + unix timestamp).
Social Media API Endpoints
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Demo: Building a Twitter Data View Web Part
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Not truCast or Radian6 Read-only snapshot at one point in time
(anecdotal)--no trending or engagement analysis
No sentiment analysis No social media volume or statistical analysis No reputation or influencer measurement No authenticated interactivity with Social
Media APIs No real-time update without page refresh
What this listener doesn’t do
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Demo: Cold-Booting a Health and Wellness Site with Social Content
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Imports content from Social Media properties into a SharePoint list
Interface for RNs to review and approve content
Stopword scanning and flagging Can do a general scan and import –OR- Can query social media properties based on
managed profile properties (e.g. a twitter handle) and search terms or #tags.
Social content alongside of editorially-prepared content
Beyond Listening
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Use Excel Services to surface trending calcs Leverage KPI lists (define targets and
measure against them) AJAX/JQuery to asynch refresh results .Net Development to more fully integrate
APIs Integrate with Search and MySites Develop a library of rich social content
based on specific context and criteria you set
Taking it further
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Scalable Lists Sandboxed Solutions Rich organizational collaboration tools with
MySites Activity feed and status updates Ominpresent ratings, note board, and
tagging Enterprise Wikis DVWP and CQWP improvments
How SharePoint 2010 will help
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Questions