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1© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
“It’s not all in the cloud”
Building a developer community around
software + hardware
Amanda Whaley @mandywhaleyCisco DevNetAPI Strategy & PracticeNovember 2015
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/me
Amanda Whaley @mandywhaley
DevXdevs are users too
Devs
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3© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
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software + hardware
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Yesterday: The Traditional App
The Value Is Delivered by the App Itself(Even When Connected to a Backend Service)
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Today: The Companion App
The Value Is Delivered by the Devicethe App is the ‘Remote Control’
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How do you apply these best practices when there is a “Thing” is involved?
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But, why worry about hardware?
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Multi devices – integrated experiences
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“It is a paradox that the economic value of software is falling even as its strategic value rises”O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market
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“US venture capitalists completed a record 31 fundraising deals for consumer-electronics makers last year, [….] $ 848 million into hardware startups, nearly twice the prior record of $442 million set in 2012.”
O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market.
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http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/
Since 2010, venture capital investment in hardware startups is up more than 30x.
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http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/
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Lessons Learned
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Give Us
APIs!
Start a movement
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But, what if Step 1 is “order device”? Goal: 5 minutes
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Find a better way – Offer Remote Labs
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Traffic + simulation + historical data Video confirmation
More than just infrastructure
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Events & Hackathons
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Dependencies on the physical space
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• Early Access to physical space
• What is allowed in physical space?
• Length of hackathon • Pre-training• Shipping Strategy• Take extras of everything• Nearest Best Buy?
Can I bring a lamp?Plan
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Evaluate the developer’s journeyDiscover DeployFind the roadblocks
Define desired state
Be your own critic
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… document all the hiccups and roadblocks, and then get creative about how to improve
Don’t be afraid of detail
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… find the pain
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Cheers!
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Thanks
Amanda Whaley
@mandywhaley
@CiscoDevNet
#APIStrat
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O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market
http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/
https://www.cisco.com/web/strategy/docs/scc/ioe_citizen_svcs_white_paper_idc_2013.pdf
imageshttps://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPaZ5rDMhskCFZMxiAod9tkH4A&url=http%3A%2F%2Fwww.firstcovers.com%2Fusers%2F2%2Fthe%2Blorax.html&psig=AFQjCNELIk_X1p2scAFZtizCSnfQczD39A&ust=1447270276282361
http://www.infiniti-redbullracing.com/article/spy-stuck-traffic-mexico
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPbL6MGsickCFQjrJgodEF0IIw&url=http%3A%2F%2Fwww.stanforddaily.com%2F2013%2F05%2F28%2Finvasive-frog-species-wreaks-havoc-to-bay-area-wildlife%2F&bvm=bv.107406026,d.cWw&psig=AFQjCNFMV7ZtxzX0xGM7dIiuv5J4iR1VGQ&ust=1447364671519267
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCLPDiP2amskCFRBLiAodU0kAYg&url=http%3A%2F%2Fwww.mactrast.com%2F2015%2F06%2Ftim-cook-apple-watch-generating-more-developer-interest-than-iphone-and-ipad-did%2F&bvm=bv.107763241,d.cGU&psig=AFQjCNE_J0lECGawGCWreIwXKa4eNHvvUQ&ust=1447944273201850
http://images.dailytech.com/nimage/image-HUE-PACK.jpeg
References