![Page 1: Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility](https://reader035.vdocuments.site/reader035/viewer/2022062517/56649ec65503460f94bd1bed/html5/thumbnails/1.jpg)
Bruce Lawson and Vasilis van Gemert
September 4, 2008
SEO and Accessibility
![Page 2: Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility](https://reader035.vdocuments.site/reader035/viewer/2022062517/56649ec65503460f94bd1bed/html5/thumbnails/2.jpg)
Who?
› Bruce Lawson, Opera web standards evangelist
› Vasilis van Gemert, Mirabeau frontend developer
September 4, 2008Seo and accessibility: spot the difference
![Page 3: Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility](https://reader035.vdocuments.site/reader035/viewer/2022062517/56649ec65503460f94bd1bed/html5/thumbnails/3.jpg)
September 4, 2008Seo and accessibility: spot the difference
SEO naturally takes care of accessibility because Google is the biggest blind user in the world (The Blind Billionaire)
![Page 4: Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility](https://reader035.vdocuments.site/reader035/viewer/2022062517/56649ec65503460f94bd1bed/html5/thumbnails/4.jpg)
Google Design and Content guidelines
› Make a site with a clear hierarchy and text links.
› Create a useful, information-rich site› Try to use text instead of images for text› Make descriptive TITLE tags and ALT
attributes› Check for broken links and correct HTML› Use a text browser such as Lynx to
examine your site
September 4, 2008Seo and accessibility: spot the difference
![Page 5: Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility](https://reader035.vdocuments.site/reader035/viewer/2022062517/56649ec65503460f94bd1bed/html5/thumbnails/5.jpg)
What's missing
› More and more Ajax-driven sites› ARIA for web apps should have no
effect on SEO› Take no account of Flash, PDF
September 4, 2008Seo and accessibility: spot the difference
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September 4, 2008Seo and accessibility: spot the difference
Accessibility takes care of SEO
![Page 7: Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility](https://reader035.vdocuments.site/reader035/viewer/2022062517/56649ec65503460f94bd1bed/html5/thumbnails/7.jpg)
Build for Accessibility, get SEO
› Doubled the number of visitors› It has cut maintenance costs by two
thirds › Increased the amount of natural
search traffic › Product take-up increased 200%› Bonus: usability
September 4, 2008Seo and accessibility: spot the difference
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September 4, 2008Seo and accessibility: spot the difference
Black Hat, White Hat
![Page 9: Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility](https://reader035.vdocuments.site/reader035/viewer/2022062517/56649ec65503460f94bd1bed/html5/thumbnails/9.jpg)
Know your SEO expert
› Keyword stuffing› Cloaking
September 4, 2008Seo and accessibility: spot the difference
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HTML for extra weight
September 4, 2008Seo and accessibility: spot the difference
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Stuffing keywords
September 4, 2008Seo and accessibility: spot the difference
![Page 12: Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility](https://reader035.vdocuments.site/reader035/viewer/2022062517/56649ec65503460f94bd1bed/html5/thumbnails/12.jpg)
Stuffing keywords
September 4, 2008Seo and accessibility: spot the difference
![Page 13: Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility](https://reader035.vdocuments.site/reader035/viewer/2022062517/56649ec65503460f94bd1bed/html5/thumbnails/13.jpg)
September 4, 2008Seo and accessibility: spot the difference
SEO vs Accessibility
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SEO vs Accessibility
Accessibility
› Navigation first› Start with Skip links› Doesn't care› Interesting!
SEO
› Content first› Doesn't care› Use breadcrumbs› Write unrelated content
with JavaScript
September 4, 2008Seo and accessibility: spot the difference
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September 4, 2008Seo and accessibility: spot the difference
Sell Accessibility as SEO
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Different lingo
Accessibility
› User› Title and H1 for › Descriptive linktext
› HTML for meaning› Skip links› Logical architecture
› Make accessible websites
SEO
› Google› Title and H1 for pagerank› Descriptive keywords in
linktext› HTML for extra weight› Might help?› Pagerank
sculpting/siloing› Make accessible websites
September 4, 2008Seo and accessibility: spot the difference
![Page 17: Bruce Lawson and Vasilis van Gemert September 4, 2008 SEO and Accessibility](https://reader035.vdocuments.site/reader035/viewer/2022062517/56649ec65503460f94bd1bed/html5/thumbnails/17.jpg)
Extra reading
› http://www.brucelawson.co.uk/2008/standards-based-corporate-web-development/
› http://www.thinkvitamin.com/features/design/accessibility-in-suit-and-tie
› http://www.usability.com.au/resources/ozewai2005/
September 4, 2008Seo and accessibility: spot the difference