Bring the Conversation Home
How to take control of your online presence
...anyone in touch with this emotion?
Let’s take control
•What’s your mission?
•Coordinate the message
•Focus your efforts
A story about bees
The hive mentality
• Focus all social outposts to draw bees back to your hive
• They’ll make honey there
What’s your honey?
•Money?
•Awareness?
•Social good?
•Happy customers?
What the hive does
•SEO & long-term content equity
•Traffic on your own turf
•You control; no surprises
•Analytics
•Monetize opportunity
Choose your tools
•Is my audience there?
•Is it a “shiny object?”
•Do I know how to use it?
•Does it support my goals?
•Can I afford it?
Narrowing Down
•Is the content time-sensitive?
•Consider demographics of your target
•Is it easy for audience to take action?
•Mobile vs non-mobile
•What’s the topic?
Focus your message
•Look at your tone, personality
•Call to action
•Pay attention to the specific social tool
Consistency
•Who are you? Mission & personality...
•Imagery
•Rules of engagement
•Set expectations
•Many voices, one message
Cross-pollination
Widgets
Badges
RSS Feeds Embed Codes Link Lists
Teaser Content Single Login
Cohesive Branding
Social Sharing
Real Example
Homework • List your current social tools
• For each, evaluate why you’re using, is it effective
• What does your hive look like?
• Find best tool to bring it all together on your website
• Look for integration points
You CAN do it!
Let’s connect! Rosemary O’Neill President, Social Strata http://socialstrata.com We make Hoop.la, the ultimate social community Twitter: @rhogroupee LinkedIn: /rosemaryoneill
Images: Jordan Fischer and Fifth World Art via Flickr.com Creative Commons