Bring your brand to life
with Canada’s most trusted content provider
*Source: Vividata Q2 2017 National Weekly Print &
Digital
WHY GLOBE AND MAIL EVENTS?
Globe and Mail events leverage:
• The Globe’s convening power
• Award-winning storytelling capability
• A national, multimedia platform
• Full-service event capabilities
• Toronto’s hottest event venue
• Effective reach: 6.4 million Canadian weekly readers*
• Precision targeting capabilities to attract just the right attendees
*Source: Vividata Q2 2017 National Weekly Print & Digital
72% Audiences are between the ages of 25 and 54
2017 EVENT RESULTS
83% Audiences report being very satisfied with a Globe event
Post-event survey results confirm that Globe and Mail events draw influential audiences and deliver positive experiences.*
63% + Have a HHI of $100,000 or more
72% Audiences are between the ages of 25 and 54
*From post-event online surveys: 2015, 2016 and 2017
A 360° IMMERSIVE EXPERIENCE
Globe Events offer brands:
• One-to-one interaction with your target audience
• Authoritative, original and unrepeatable live and post-event content
• The Globe’s trusted brand halo
• Hospitality opportunities to drive brand loyalty and build relationships
• Unique connections with influential guests and speakers
What we provide:
1. Strategy: Topic and theme ideation, drawing on the expertise of Globe and Mail journalists and writers; along with content performance metrics
2. Planning: Full in-house event organization capabilities
3. Promotion: Precision target marketing drawing on The Globe and Mail’s extensive national database
4. Amplification: Creative and effective exposure and awareness pre-event, during and post event
5. Execution: End-to-end organization and project management; a fully turn-key experience
6. Evaluation: Robust post-event reports and metrics demonstrate sponsor ROI
7. Follow-up: Ongoing messaging and content distributed to attendees in the post-event phase
THE GLOBE AND MAIL EVENTS CENTRE: TORONTO’S HOTTEST NEW VENUE
351 King St. East
The new Globe and Mail Centre offers Toronto’s best view of the city skyline.
It is equipped with the latest digital AV technology, refined furnishings, a licensed bar and catering kitchen.
A sound-proof video studio and breakout rooms on the 16th floor provide additional opportunities.
Room capacity at 351 King
Table Seating: 220 Classroom: 220
Theatre: 350 Cocktail: 400
Breakout Rooms: 60, 60, 40
Align your brand with upcoming Globe and Mail events through tiered sponsorship packages. Demonstrate thought leadership and connect face-to-face with prospects.
Reserve your sponsorship early to maximize pre-event content and amplification opportunities, and to secure preferred positioning and participation.
2018 EVENT SPONSORSHIP OPPORTUNITIES
Sponsor Packages start at $10,000
2018 EVENT SPONSORSHIP OPPORTUNITIES
2018 SPONSORSHIP OPPORTUNITIES
SPONSORSHIP TIERS
Presenting Sponsor Designed for thought leaders wanting ownership of a particular topic or audience. Package includes category exclusivity, customized VIP
activations, on-stage opportunities, logo inclusion in all marketing and promotions, on-site activation opportunities and custom branding*,
post-event survey question inclusion, branding in post-event content videos.
Automotive Sponsor Designed for auto companies aiming to get prospective buyers into the seats of their cars and create opportunities for test-drive signups.
Activations include valet service, the opportunity to chauffeur select guests/speakers, on-site branding, including sizzle reels and/or
installations.*
Networking Sponsor For advertisers wanting to create goodwill, a sense of fun, and brand loyalty amongst audiences. Networking opportunities are integrated
into the event agenda. Brands receive an informal speaking opportunity (eg. cocktail party welcome), plus branding within the sponsored
activation. Custom activation opportunities are provided within the event (eg. signature cocktail/dish, music, etc.)
Supporting Sponsor For advertisers wanting to host preferred clients at a premium event. Sponsorship includes premium seating, speaker/editorial interaction,
access to VIP sessions within the event and free passes, along with logo recognition in event marketing.
*Additional costs may apply
Sponsor logo(s) and designation included on various creative assets
Pre-event promotion of each Globe and Mail event is valued at up to $1.6 million
MARKETING ELEMENTS
Print advertising in The Globe and Mail newspaper
Targeted e-mail blasts to Globe and Mail subscribers and registered users
Pencil ad on globeandmail.com (exclusive inbound marketing unit available for select Globe projects: up to 1M impressions)
Online advertising on the Globe and Mail site: up to 4M impressions)
Social media promotion - organic and paid
Opportunities to provide sponsored content in the lead-up to the event, and post-event*
GLOBE AND MAIL EVENT MARKETING: PRECISION TARGETING AND EFFECTIVE OUTREACH
*Additional costs may apply
2018 GLOBE AND MAIL EVENTS
Globe Drive Mobility Summit February 8, 2018
Curious Minds Weekend (Hot Docs) March 2-4, 2018
Solving Workplace Challenges in the Modern Economy March 20, 2018
Small Business Summit May 8, 2018
Innovation Summit June 5, 2018
The Globe and Mail French River Cruise August 9-22, 2018
Personal Performance Summit
November 6, 2018
2018 SPONSORSHIP OPPORTUNITIES—BOOK NOW TO SECURE PREFERRED ELEMENTS
Audience
Automotive OEMs and innovators, universities and colleges,
urban planners, government, technology start-ups, automotive,
technology and urban living enthusiasts/ consumers
Content
• Artificial intelligence; the future of mobility (eg. rideshare,
driverless vehicles); infrastructure and urban planning
• Confirmed keynote Rohit Aggarwala, from Google’s
Sidewalk Labs and speakers from WAZE, Lyft; Blackberry
and more
Sponsorship
Opportunities include Presenting (panel participation*), Gold
sponsorship (panel introduction) and Supporting Sponsor
2018 Globe Drive Mobility Summit – February 8, 2018 Half-day event centered around mobility and automotive technology, with a focus on cities of the future
Globe and Mail Events Centre, 351 King Street East, Toronto
*Subject to editorial approval
Curious Minds Weekend (in partnership with Hot Docs) – March 2-4, 2018 Live, multi-day festival with in-depth, on-stage discussions moderated by Globe and Mail journalists
Ted Rogers Cinema, 506 Bloor St W, Toronto
Audience
67% female; 55% university-educated; more than 4,000
delegates in 2017
Content
• On-stage in-depth discussions with top newsmakers; 10
live events over three days
• Curious Minds audiences encounter unforgettable stories
and some of the world’s most stimulating issues
• Conversations with renowned speakers and influencers,
moderated by Globe and Mail journalists
Speakers
• Toronto Raptors President Masai Ujiri
• Lawrence Wright, Pulitzer Prize-winning author of
Going Clear: Scientology, Hollywood, and the Prison of
Belief…and more
2018 SPONSORSHIP OPPORTUNITIES—BOOK NOW TO SECURE PREFERRED ELEMENTS
More than 80% of attendees rated the 2017 event as
“good” or “outstanding.”
Solving Workplace Challenges in the Modern Economy – March 20, 2018 Half day event focused on the most pressing and timely workplace health and wellness issues, followed by the
Employee Recommended Workplace Awards (ERWA) luncheon
Globe and Mail Events Centre, 351 King Street East, Toronto
Audience
People managers, HR professionals, business owners/
executives looking for actionable insights into managing
workplace issues and creating workplaces that thrive
Content
• Three panels with industry-leading experts, moderated
by Globe and Mail journalists, focused on mental
health, marijuana in the workplace, and creating
thriving workplaces
• Networking lunch and Employee Recommended
Workplace Awards presentation.
Sponsorship
Limited presenting sponsorship packages available,
including panel participation* or introduction
*Subject to editorial approval
2018 SPONSORSHIP OPPORTUNITIES—BOOK NOW TO SECURE PREFERRED ELEMENTS
83% of attendees at the 2017 event were
“extremely satisfied” or “very satisfied” with their
experience.
Audience
200+ entrepreneurs from multiple sectors; 65% of companies have
less than 50 employees
Content
• Success stories and how-to panels and workshops focused on
business growth and management strategies
• Confirmed keynotes to date include Elana Rosenfeld (founder of
Kicking Horse Coffee), and panelists Jim Estill (CEO of Danby
Appliances), April Dunford of Rocket Launch Marketing
• Topics include mobile technology and e-commerce, financing,
selling to the U.S., succession planning, and more
Sponsorship
• Platinum sponsorship (includes panel participation*), Gold and
Silver sponsorship (includes panel introduction); all packages
include significant activation and recognition
2018 Small Business Summit – May 8, 2018 Full-day learning and networking event for entrepreneurs and small businesses in growth mode
Globe and Mail Events Centre, 351 King Street East, Toronto
*Subject to editorial approval
81% of attendees at the 2017 Small Business
Summit were “very satisfied” with the quality of
the event, according to the post-event survey.
2018 SPONSORSHIP OPPORTUNITIES—BOOK NOW TO SECURE PREFERRED ELEMENTS
Innovation Summit– June 5, 2018 Half-day learning and networking forum on forward-thinking and innovation
Globe and Mail Events Centre, 351 King Street East, Toronto
*Subject to editorial approval
2018 SPONSORSHIP OPPORTUNITIES—BOOK NOW TO SECURE PREFERRED ELEMENTS
Audience
Thought leaders, academics, public and private
sector representatives interested in advanced
innovation and emerging technology
Content (Program in development)
• Internet of things and connectivity
• Artificial intelligence
• Smart cities
• Cybersecurity
Sponsorship
• Platinum sponsorship (includes panel
participation*), Gold and Silver sponsorship
(includes panel introduction); all packages
include significant activation and recognition More than 80% of attendees at the event were
“extremely or very satisfied” with their overall
experience
The Globe and Mail French River Cruise – August 9-22 A one-of-a-kind scenic river cruise, delivering the classic charms of the Southern France region, an insider’s look
at how French foods and wines are evolving, and access to award-winning journalists from the Globe and Mail.
Paris to Nice Audience
High net worth individuals with an interest in travel, food, wine,
experience and community — Cabins are 100% sold out
Content
• On-board forums featuring The Globe and Mail’s award-winning
journalists
• Unique culinary and tasting experiences, visits to historical and
scenic sites
• Social events with The Globe and Mail journalists, CEO and
Publisher Phillip Crawley, Editor David Walmsley, and wine
columnist and writer Beppi Crosariol
Sponsorship
On-board speaking opportunities, branding and logo placement,
custom content and pre- and post-event amplification. Sponsors
enjoy the audience’s undivided attention.
2018 SPONSORSHIP OPPORTUNITIES—BOOK NOW TO SECURE PREFERRED ELEMENTS
Audience
200 high-performing executives and consumers interested in
bettering their workplace performance, health, sleep, wellness
and happiness
Content
• High-profile international keynote speakers, such as New
York Times best-selling longevity and happiness
author, Dan Buettner; and CBS News anchor turned
positive psychology researcher, Michelle Gielan
• Breakout sessions and panels on topics such as disease
prevention, sleep, exercise, nutrition and stress
management
Sponsorship
• Presenting sponsorship: includes introduction and
significant activation and recognition
Personal Performance Summit – November 6, 2018 Full-day personal health and wellness event for executives and consumers
Globe and Mail Events Centre, 351 King Street East, Toronto
*Subject to editorial approval
.
2018 SPONSORSHIP OPPORTUNITIES—BOOK NOW TO SECURE PREFERRED ELEMENTS
More than 91% of guests at the Personal
Performance Summit said they would
recommend a future event to a colleague,
family member or friend
CUSTOMIZE AN EVENT FOR YOUR BRAND
Working with your objectives, we will design a purpose-built experience to showcase your expertise,
connecting you face-to-face with customers and prospects.
From breakfast events to full day conferences, The Globe and Mail events team provides a fully-turnkey
experience, from topic ideation and speaker discovery, to on-site catering, logistics, photography and more.
Create a customized event for your brand
THE OBJECTIVE Showcase Siemens’ expertise in innovation to an audience of corporate leaders
Live half-day event for 200 guests
Culmination of 10-week custom content program
Facebook live interviews
Video cuts and photos
Podium/ presentation time for Siemens
Post-event survey
CUSTOM EVENT CASE STUDY: SIEMENS—INNOVATION OUTLOOK
THE RESULT
98% of delegates said the event content fulfilled their expectations; and 82% were highly satisfied with their experience at the event.
THE OBJECTIVE Launch mental health ‘difference makers’ call for nominations and spur action on mental health issues in Canada
Award-winning Globe and Mail health columnist Andre Picard moderated an expert panel on mental health, with CAMH
Remarks delivered by Jim Treliving , Board Director with CAMH
Event combined learning and networking opportunities in a time-efficient format
THE RESULT
CUSTOM EVENT CASE STUDY: CAMH—WHAT’S NEXT: THE FUTURE OF MENTAL HEALTH
Event was fully turn-key for CAMH and presenting sponsor Morneau Shepell, and provided an opportunity for CAMH to celebrate Canada’s 150th birthday while launching its call for nominations of mental health champions and proponents.
THE OBJECTIVE Medcan, a leading private health provider in Toronto needed to demonstrate its wellness expertise to an audience of business executives (potential clients)
Full day event for 200+ guests
Facebook live interviews
Video cuts and photos
Carefully curated line-up of world-class keynote speakers, Medcan clinicians and Globe journalists
Seamless integration of Medcan’s catering service
Participation on panels by Medcan to showcase expertise
Attendee follow-up with Medcan promotion
THE RESULT
91% of delegates said they would recommend a future event to a friend, colleague or family member. More than 60% said the event improved their perception and awareness of Medcan.
PARTNER EVENT CASE STUDY: MEDCAN—THE PERSONAL PERFORMANCE SUMMIT
The Globe’s event team works independently of the Event Centre team.
We rent the space and services from the Event Centre team.
We deal directly with preferred suppliers (AV / Catering / Valet etc.)
Jane Avery | Manager, Event Sponsorship Sales p: 416-585-5645 m: 416-557-9522 e: [email protected]
Sean Humphrey I Vice President, Marketing p: 416.585.3348 I e: [email protected]
Lindsey Lowy | Director of Consumer Marketing p. 416.585.3350 | e: [email protected]
Lisa Wichmann| Head of Event Content p. 416.585.3302 | e: [email protected]
CONNECT WITH US TO DISCUSS SPONSORSHIP AND CUSTOM EVENTS