Download - Bright Lights, Big City, Small Boxes
Bright Lights
Designing retail for the New York Norms
FITCH + LOWE’S
Big CitySmall Boxes
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FITCH + LOWE’S
@FITCHdesign@Lowes@carly_tysh#designforNYnorms
Lowe’s has been helping customers improve the places they call home since
1946
We continue the story in NYC...
BUILDINGSUPERINTENDENT
GENERALCONTRACTORS
DESIGNERS STAGERSDIY’ERS
Our Customers
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EMBRACE CITY NORMS
SIMPLIFY SIGNAGE
EMBODY THE EXISTING LOWE’S BRAND
RESTORE ORDER THROUGH CURATED PRODUCT STORIES
CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT
Overarching Design Pillars
EMBRACE CITY NORMS
EMBRACE CITY NORMS
EMBRACE CITY NORMS
EMBRACE CITY NORMS
EMBODY THE EXISTING LOWE’S BRAND
EMBODY THE EXISTING LOWE’S BRAND
RESTORE ORDER THROUGH CURATED PRODUCT STORIES
RESTORE ORDER THROUGH CURATED PRODUCT STORIES
CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT
CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT
SIMPLIFY SIGNAGE
EMBRACE CITY NORMS
SIMPLIFY SIGNAGE
EMBODY THE EXISTING LOWE’S BRAND
RESTORE ORDER THROUGH CURATED PRODUCT STORIES
CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT
Overarching Design Pillars
THANKS!+