The skinny on bloggers partnering with brands for
Brand Ambassador success.
Holly Golightly Should Have Been a
Blogger
Katie Laird from Blinds.com@BlindsDotCom + @happykatie
Sassy and memorable Large group of followers Multi-talented Product placement friendly LOL cat
Design Thoughts
Mrs. Hines Class
Mrs. Hines ClassCurbly
Let’s talk about…
• How to get in• How to get PAID• How to be awesome
How To Get In
Make your own ‘luck’.
• Personal brand review + sheet• Develop an editorial calendar• Join the convo, early + often
1. Blogger, prepare thyself
2. Do your homework
What do brands care about?
So, this is me…
• Personality + communication style• About Me + social profile review• Numbers (yours + mine)
• Social interactions review• Other brand experience• Personality + response
3. Be delightfully persistent
> Email, social follow(1 week)> Email, social interaction(1 week)> Email, social interaction(1 month)> Email(still no?)> Take a breather
Find the (already) open doors
Sverve: www.sverve.com // BzzAgent: www.bzzagent.com Brand About Town: www.brandabouttown.com // Sway Group: www.swaygroupllc.com
What does an Abzorbaloff look like?
• DEADLINES• Deliverables (exactly what + how?)• Keywords + links• Current messaging verbiage• Communication preferences
Details, details, details
How To Get Paid
You are worthy.
What’s out there for you?
Hot + Heavy?Short + Sweet?
Is there a formula?
Pricing factors – know ‘em
Undiscovered value
(just because I can)
‘No’ is (more than) okay.
How To Be Awesome
Rock their socks off.
Get you some mad skillz, dawg
Think like a marketerHow can you help?
• Site visits• Length of visit• Onsite task completion• Linkbacks!
• New followers• RT’s / Shares / Re-pins• Conversations• User Generated Content
Experiment without fear of failure
Be interesting, be you
Dude Mom
• Polish your personal brand• Know your worth (+ look for undiscovered value)
• Set yourself apart with stellar work• Have fun
What did we talk about?
Thanks for being here!(I think you’re really great)
Katie Laird from Blinds.com!Let’s Tweet: @happykatie + @BlindsDotCom
Email me: [email protected] Slide love: www.slideshare.net/happykatie