B R A N D O V E R V I E W2018
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M E E T T H E
founders
Rosie O’Neill
Director of MarketingBarbie
Oversaw a $600M business unitand grew revenue 42% in 3 years
Josh Resnick
Founder & PresidentPandemic Studios
$860MM exit toElectronic Arts in 2008
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Sugarfina has created a new
luxury candy market with a
uniquely fresh, fashionable
and experiential approach to
gourmet confections
UNIQUE, LUXURY GIFTS
Sugarfina – Redefining the Confections ExperienceA creative and sophisticated luxury candy boutique for grown-ups
A COVETED CUSTOMERHIGH BRAND ENGAGEMENT
HIGHLY DIFFERENTIATED RETAILDESIGN & EXPERIENCE
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O U Rconfections
G O U R M E T C A N D I E S140
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75%
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C O U N T R I E S
A R T I S A N C A N D Y M A K E R S
E X C L U S I V E T O S U G A R F I N A
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Rosé Bears made withWhispering Angel Rosé wine
Ice Cream Cones
Single Malt Scotch cordials
Sea Salt Caramels
Sugar Lips®
Sugarfina Pearls
Champagne Bears® madewith Dom Pérignon
Peach Bellini®
Confections for Grown-upsFun and sophisticated flavors designed for the adult palate
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The cactus crazeled to…
Cowboy Cactusgummies
Parisian Pineapplesfrom France
Inspired by thepineapple trend…
When Rosé got hot…
We were there in a BIG way
A surge in Bourbon popularity inspired…
Bourbon Bearsmade with Blanton’sSingle-Barrel Bourbon
Flamingos aretrending …
Pink Flamingos
Baby WhalesThe popular whaleemoji led to…
Inventing New FlavorsConstant product innovation based on emerging trends in pop culture & flavors
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candy cubesMU SEU M-QU AL ITY L U C ITE
FR O M JAPAN
EVERYTHIN G ISPRE-PACKAGED
S I G N A T U R E
™
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bento boxPATEN TED & TRADEMARKED
PACKAGIN G SYSTEM
MO DU L AR & C U STO MIZABL E
S I G N A T U R E
®
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experienceO N E-O F-A-KIN D R ETAIL
AN D EC O MM EXPER IEN C E
HIGHL Y PR O DU C TIVESHEL F SPAC E
D E S I G N Y O U R O W NB E N T O B O X
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giftsAFFO R DABL E L U XU R Y
A GIFT FO R EVER Y O C C ASIO N
E Y E - C A T C H I N G
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Pressed Juicery – April 2017First ever “green juice” gummy bears in mama & baby sizes
Casamigos – June 2017Co-branded collection of tequila-infused candies
Sanrio / Hello Kitty – September 2017Co-branded collection featuring Sanrio’s most popular characters
Innovative CollaborationsCreating excitement and acquiring new customers through high-profile collaborations
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CELEBRITY FOLLOWING
OMNICHANNEL DISTRIBUTION
TOP PRESS COVERAGE
TOP-TIER CUSTOMERS & PARTNERS
Boutiques
Shop-in-shops
Wholesale
E-commerce
Corporate
International
Wholesale Customers Corporate Customers Product Collaborators
Sugarfina – Uniquely Positioned for GrowthStrong omnichannel distribution with the best partners, plus incredible buzz & excitement
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G R O W I N G
multichannel
S U G A R F I N A B O U T I Q U E S34
P R E S T I G EW H O L E S A L E D O O R S1000+
C O R P O R A T E A C C O U N T S500+
2 W E B S I T E S ( . C O M , . C A )
D E P A R T M E N T S T O R ES H O P - I N - S H O P S16
P R E S E N C E
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• B r i n g s a n e w , i n n o v a t i v e a p p r o a c h t o l u x u r y c o n f e c t i o n s / g i f t i n g - - m o d e r n , f r e s h , v a r i e t y , e x p e r i e n t i a l
• A p p e a l s t o a y o u n g e r , m o r e f a s h i o n a b l e c u s t o m e r t h a n t r a d i t i o n a l c h o c o l a t e b r a n d s w h i c h o f f e r s i g n i f i c a n t b r a n d d u p l i c a t i o n / l i m i t e d i n n o v a t i o n
• E n c o m p a s s e s m u l t i p l e p r i c e p o i n t s t o m e e t r a n g e o f g i f t i n g o c c a s i o n s a n d r e c i p i e n t s
• A l l o w s f o r u n i q u e , c u s t o m i z e d p r o d u c t c o l l e c t i o n s t h a t n o o t h e r c o n f e c t i o n s b r a n d o f f e r s
S U G A R F I N A I D E A L L Y P O S I T I O N E D F O R S U C C E S S I N
Latin America
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• I d e a l l y s u i t e d f o r m u l t i - c h a n n e l d e v e l o p m e n t • D e d i c a t e d R e t a i l• D e p a r t m e n t S t o r e S h o p - i n - S h o p s a n d
C o u n t e r s• E - C o m m e r c e• C o r p o r a t e
• D i r e c t l y t a p s i n t o c u l t u r a l g i f t i n g b e h a v i o r s b o t h a t k e y h o l i d a y s a n d e v e r y d a y m o m e n t s
• S e e k i n g a l i m i t e d s e t o f t h e r i g h t p a r t n e r s w i t h r e l e v a n t e x p e r i e n c e , c a p a b i l i t i e s , a n d c o m m i t m e n t
O U R P E R S P E C T I V E O N
Latin America
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Thank YouThank You
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