Brand Guidelines
As of March 4, 2015
Table of Contents
The Mitel Brand
Why this brand? Why Now? ...................................................................................................................................... 4
Mitel Logo Story ......................................................................................................................................................... 5
Brand Expression
Brand Promise ...............................................................................................................................................................8
Vision, Mission, Values................................................................................................................................................ 9
The Brand Box (Vision, Mission, Values, Personality) ........................................................................................ 10
Manifesto .................................................................................................................................................................... 11
Mitel: One Voice ........................................................................................................................................................ 12
Visual Identity
Logo ............................................................................................................................................................................. 19
Use of Mitel Name .....................................................................................................................................................27
Graphic Connectors ..................................................................................................................................................28
Color ............................................................................................................................................................................ 29
Typography ..................................................................................................................................................................34
The Grid ...................................................................................................................................................................... 35
Photography ............................................................................................................................................................... 36
The Mitel App Logo................................................................................................................................................... 38
The Mitel Twitter Logo ..............................................................................................................................................39
The Mitel Favicon ...................................................................................................................................................... 40
Graphs and Charts .....................................................................................................................................................41
Usage Examples
Brand Boards .............................................................................................................................................................. 43
Corporate Stationary ................................................................................................................................................ 46
Communication Tools.............................................................................................................................................. 49
Product Guidelines ....................................................................................................................................................67
Building Signage Guidelines ................................................................................................................................... 68
Co-Branded Collateral ..............................................................................................................................................70
Check List ............................................................................................................................................... 71
Contact Information .............................................................................................................................72
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The Mitel Brand
4
Mitel Brand Guidelines
Why this brand? Why now?
What started 40 years ago as a hardware-focused telephony company has transformed into a leading global business communication technology enterprise.
The market has evolved, our customers’ needs have changed and our business has changed as well. We’ve dramatically expanded our size, our footprint and the scope of our offerings. We’ve adapted our company’s structure, goals and processes to the new realities of our business and the marketplace. And we have a clear vision for the company, a strong common mission and a unified purpose, which we can all support through our everyday actions.
With all of this change, we embarked on extensive brand and market research to find out how our identity aligned with the new Mitel. We examined our brand through four different perspectives—our customers, our employees, our channel partners and our leadership team. It became clear from our market research and the voice of our customers that we needed to reposition and update our brand to be relevant in today’s market.
It’s a market made up of customers who demand choice and flexibility in the face of ever-changing technology. They live in a world that’s more connected than ever before. It’s a world in which success depends on making connections. And we are the power behind those connections. The connectors in our logo are one of the most visible symbols of this—the connection between our past and our future; the connection between us, our customers and our partners; and the connection between people sharing ideas, made possible by our technology.
So we have repositioned and updated our brand promise, company voice and visual identity based on research and the voice of our customers.
Our new brand reflects our role in connecting businesses so they can communicate and get things done. It reflects that we are now predominantly a software company. It reflects that while our core business is strong, we’re also seeing tremendous growth in other areas, like our cloud and contact center businesses. And it reflects our position as a global leader with the number one market share in EMEA and Western Europe and the number three market share in North America.
This new promise, voice and identity are the first steps in a critical journey to reposition ourselves to become even more relevant to our customers and the markets we serve. And it’s the launching point for the new Mitel—a market leader.
Why this brand? Why now?
5
Mitel Brand Guidelines
Mitel Logo StoryPower of the past. Force for the future.
Successful communication depends on connections. The connectionbetween our customers, our partners and each other. The connectionbetween the heritage of our past and the opportunities of our future. Theconnection between thinking and doing. And in the space where theseconnections happen, success is created.
Our new logo is composed of our original name – Mitel – supported by twointerlocking connectors—a geometric metaphor for an engineeringrevolution, which has created a world more connected than ever before.
ConnectorsThe connectors of the new Mitel Logo take inspiration from our heritage—the simplicity and purity of basic geometric shapes combined in mathematical dimensions to create an emblem of our engineering excellence.
Our connectors embody seamless simplicity, our never-ending pursuit and forward-looking approach to creating connections—anytime, anywhere, over any medium.
When we see our connectors, we are reminded that we enable our customers to connect with their customers, partners and employees so they can get things done, whenever, however and wherever they need to. Our connectors also serve as a reminder that we do not operate alone—we are connected globally with an endless ecosystem of customers, partners, suppliers and end-users.
Mitel Logo Story
6
Mitel Brand Guidelines
TypographyWhile our name remains unchanged, the expression of it has been updated to be more contemporary and more relevant to the markets we serve. Just as the company has endured over 40 years of change and technological advancement, so the Mitel name endures—continuing to stand for customer-driven solutions and innovation.
A modern typeface for our historical name reinforces the bond between our past and our future. The choice of Museo Sans gives our brand a more contemporary feel, leaving no doubt that we’re a modern, forward-looking company. The bends in the letters lean forward, indicating our drive for what’s next, and the lightweight of the typeface signifies our philosophy of running lean and efficient.
ColorColor has a particular meaning in our logo, as well. The dark blue is a color we’ve brought forward from our previous identity, showing visually how our past has created the foundation for our future. We’ve also leveraged the lighter blue of Aastra, graphically connected with our heritage dark Mitel blue—giving reverence to our powerful merger. Together, these colors bring the best of our past with us into the future and give us an unmistakably contemporary palette.
Finally, our logo is a reminder of our brand promise. We are business communications experts that power the success of every customer, every communication, every time. We are committed to powering connections. It has been the power behind our past, and it is the force driving our future.
Mitel Logo Story
Brand Expression
8
Mitel Brand Guidelines
Brand PromiseWe are business communications experts that power the success of every customer, every communication, every time.
Brand Promise
9
Mitel Brand Guidelines
VisionBe the premier business communications and collaboration company.
• Loyal customers and partners• A place where people want to work• Delivering superior financial results
MissionTo deliver solutions that enable our customers to communicate, collaborate, and conduct business – anywhere, over any medium, with the device of their choice.
ValuesCustomersCustomers determine everything we do.
Providing an exceptional customer experience is the responsibility of every Mitel employee.
We respect and value the essential contribution that all of our customers, including our partners, make to Mitel’s success.
InnovationInnovation has been the mindset at Mitel for more than 40 years. It was our founding pledge and it is our prevailing expectation. It is the reason we come to Mitel.
Innovation extends beyond the R&D lab into every aspect of our business – from our operations, to our partner programs, to our marketing, to our financial management.
It enables us to help our customers see and create the future.
It enables us to attract and retain the best minds in the industry.
It enables us to deliver superior financial results.
AccountabilityWe align our work with company strategies and objectives.
We set challenging goals, honor commitments, and deliver results.
We foster an environment where individuals at all levels have accountability, responsibility, and authority.
We recognize and reward success.
Vision, Mission, Values
Vision, Mission, Values
10
Mitel Brand Guidelines
Vision
Be the premier business communications and collaboration company.
ValuesCustomer, Innovation, Accountability
PersonalityModern, Confident, Leader, Innovative, Energetic, Customer Centric, Agile, Authoritative
Essence
This is what we need to succeed.
Mission
Deliver solutions that enable our customers to communicate, collaborate, and conduct business anywhere, over any medium with the device of their choice.
Positioning
The business communications experts that power the success of every customer, every communication, every time.
INTERNAL EXTERNAL
Brand BoxThe Brand Box is a way we articulate the brand. All elements work together to form the brand, or promise.
Brand Expression: Brand Box
Internal: Left Side
The left side is the internal
articulation of the brand. The top
category, “Vision”, is the core
meaning of the brand. It is not
a business goal or objective.
“Mission” is the roadmap that
provides direction to the “Vision”.
It also contains the reason to
believe Mitel. “Values” are the
internal brand attributes.
External: Right Side
The right side is the external
articulation of the brand.
“Essence”, is the emotive
brand component. “Positioning”
is Mitel’s place in the world.
“Personality” is the human-like
characteristics of the brand.
11
Mitel Brand Guidelines
ManifestoThe manifesto describes the environment in which we’re working, where we’re going as a company and how we can live our brand promise through every aspect of what we do.
Brand Expression: Manifesto
Manifesto Our world is connected like never before.
Connections turn simple ideas into inspirational actions and talented individuals
into powerful, winning teams. Connections, quite simply, power every successful
business in today’s ultra-connected, highly mobile world.
We are the power behind those connections—the business communications
experts that drive the success of every customer, every communication,
every time.
We enable our customers to make connections, build relationships and succeed.
We take pride in our expertise. Business communications is all we do. So we work
tirelessly to drive innovation into every aspect of our technology, our industry and
our business. Most of all, we ensure our behavior, our culture and our actions are
shaped and defined by the needs of our customers.
As we live these ideas, we’ll create connections that power success for countless
customers—as well as ourselves. Together, we will make something great.
Mitel, Powering connections.
12
Mitel Brand Guidelines
Mitel: One Voice
Understanding Voice
What is a company voice?In simplest terms, it’s our personality. It’s a combination of which things we choose to talk about and how we say them. Think of your favorite author or actor. Ones with distinctive voices stand out. That’s an important part of a brand. Actor Samuel L. Jackson has a distinctive voice. Even if you saw it written down, you’d probably recognize his distinctive style of speaking—his voice.
How is voice different from tone?Think of voice like your personality and tone like your mood. Continuing our above example, actor Samuel L. Jackson has a distinctive voice, but he takes on different tones in different situations—all while maintaining his voice. He can be commanding, aggressive, joking, incredulous, and a range of other tones he uses in different situations.
Mitel can do the same thing. We can maintain a consistent voice, while adjusting from the bold tone of an ad to the technical tone of a whitepaper to the less formal tone we might take in social media. Every medium is different, and we can adjust our tone accordingly as long as we don’t lose sight of our distinctive voice.
Why is our voice important?Along with design, a consistent voice is one of the best ways we can differentiate our company in the marketplace.
Our voice tells customers:
• What we value• How we work• What kind of experience they can expect
Our voice is always making implicit statements about our brand, so it’s important that we manage it with purpose.
Brand Expression: Mitel: One Voice: Understanding Voice
Understanding Voice
Mitel: One Voice
Our Company Voice
Words to describe our voice:Innovative, Energetic, Customer-Centric, Leading, Confident, Agile, Authoritative, Modern.
What is our voice? - Our voice is cool, calm and confident without being brash or braggy. It is not afraid to challenge the competition, provided they’re backed by sound proof.
- Our voice gets to the point. It speaks in plain language and avoids insider jargon at every turn. It uses words that resonate with customers.
- Our voice is not fearful, overly conservative or wordy. It does not speak to fill space. It speaks to make a point, and then stops speaking.
- Our voice is not timid or afraid. It avoids hedging language and makes confident, definitive statements.
- Our voice conveys a feeling of motion, not stagnation. It values our history, but is driven and defines itself by what we will contribute to the future.
- Our voice gives a sense of speed, and draws you through the copy quickly. It doesn’t feel like trudging or slogging.
- Our voice is personal. It sounds less like being lectured by a giant, faceless company and more like having a one-on-one conversation.
13
Mitel Brand Guidelines
Brand Expression: Mitel: One Voice: Our Company Voice
Our Company Voice
14
Mitel Brand Guidelines
Brand Expression: Mitel: One Voice: Speak Human
Mitel: One Voice
Speak Human
One of the easiest things to forget in business-to-business communications is that we’re talking to people, not companies. On the other side of your e-blast is a person. That person has a family, a home, hobbies, hopes, fears and favorite restaurants.
So talk to them like a person—not a mindless robot into which you need to input the correct marketing and technical jargon to spit out a sale. All decisions are emotional, even when we cloak them in ROI and PowerPoint presentations.
Speak Human
15
Mitel Brand Guidelines
Brand Expression: Mitel: One Voice: Outside-In vs. Inside Out
Mitel: One Voice
Outside-In vs. Inside Out
Moving from inside-out language to outside-in language can be a little tricky, but it’s critical for creating effective communications. This means we need to make sure copy is focused on customer wants and needs instead of Mitel’s products, services and other attributes. Info about Mitel should only play a role when it’s positioned to meet customer wants and needs.
ExampleINSIDE-OUT: Mitel MiCloud offers greater security, reliability and efficiency. OUTSIDE-IN: You can give your company greater security, reliability and efficiency with Mitel MiCloud.
Maintaining BalanceWe should always speak more about the customer than about ourselves. An easy way to do this is the highlighter test:
• Take your document or deliverable• Highlight references to the customer in one color (words like you, your)• Highlight references to Mitel in a different color (words like Mitel, us, our, we)• If your Mitel color is more prevalent than your customer color, adjust accordingly
Having trouble?It’s okay. This can be one of the hardest transitions an organization can make. In the early stages of transitioning from inside-out to outside-in thinking, it’s not uncommon to look at an entire piece, like a blog post, and wonder how to turn it around to focus on the customer.
It’s at this point when you need to truly ask yourself if the piece DOES serve the customer or if it’s just corporate chest-pounding. If the piece can’t be reworked to focus on the customer, the piece probably doesn’t need to exist at all.
Outside-In vs. Inside Out
16
Mitel Brand Guidelines
Brand Expression: Mitel: One Voice: Keep It Brief & The Customer
Mitel: One Voice
Keep It Brief
Today, attention spans are short and people no longer consume information in a linear fashion. That means we need to get to the point fast and favor putting together copy that’s easy to scan. The great wall of paragraphs must come down.
Use tactics like:
• Subheads• Bullets• Callouts • Graphics • And more
The Customer
It’s time to get personal. Avoid referring to the customer in the third person in customer-facing communications. We’re trying to hold a conversation, not give a deposition. Instead, address the customer directly using the second person. This makes our communications more personal and creates a more direct bond.
ExampleINCORRECT: Features like this drive greater profitability for the customer.CORRECT: Features like this drive greater profitability for your business. EVEN BETTER: Achieve greater profitability with features like this. (focus is on customer benefit, not Mitel’s products and services)
Exceptions• Mitel internal company communications• Communications about the end customer to the channel that will not be
seen by customers• Legal documents
Keep It Brief
The Customer
17
Mitel Brand Guidelines
Brand Expression: Mitel: One Voice: Backed by Facts & Active vs Passive
Mitel: One Voice
Backed by Facts
We should not expect our audience to simply believe our claims. Whenever possible, we should substantiate claims with proof points. This makes our communications stronger and more credible—setting us apart from companies trumpeting empty marketing speak. We are a company of substance.
ExampleWEAKER: Mitel cloud-based systems are highly reliable. STRONGER: Mitel cloud-based systems are highly reliable, delivering 99.9% uptime.
Active vs Passive
This subject might take you back to the days of playgrounds and large-ruled paper, but it’s an important one. Always opt to use active verbs and sentence constructions instead of passive ones. It makes copy feel stronger, more active and more authoritative. Reorganizing a sentence will often make it easier to switch from passive to active.
ExamplePASSIVE: Productivity can be enhanced with our software. ACTIVE: You can enhance productivity with our software. ACTIVE: Enhance productivity with our software. (implied “you”)
Backed by Facts
Active vs Passive
Visual Identity
19
Mitel Brand Guidelines
The Primary Mitel Logos
The Primary Mitel Logo Colors
Dark Blue: PMS 295C Light Blue: PMS 299C
The LogoThese are the primary Mitel logos. No modifications of any kind should be made to the logo. The primary logos use two colors, and are intended for use on white or Mitel blue colors only. If it is to be used on a dark background color, the white version should be used.
The ® is required for all uses of the Mitel name. However, remove the mark when the size of the logo makes it too small to read. The ® should be removed when the logo is less than 1-inch or 72-pixels wide.
Primary logo on white background
The Logo
Primary logo on dark background
The Black and White
Mitel Logo Colors
Black logo on white background White logo on dark background
20
Mitel Brand Guidelines
Mitel Logo Mark Connectors
The Logo Mark ConnectorsThe Mitel Logo Mark Connectors plays a vital role in our brand. It is composed of intersecting open triangles which illustrate powerful connections that help our customers fuel their business communications.
At this time, the Mitel Logo Mark Connectors should not be used without the Mitel name. If using the logo creates a space issue, use “Mitel” rather than the logo mark to visually represent the brand.
For special use case permissions, please contact the Mitel Brand House at [email protected]
The Logo: The Logo Mark Connectors
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Mitel Brand Guidelines
The Mitel Logo with Tagline Colors
Dark Blue: PMS 295C
Light Blue: PMS 299C
Gray: 60% K
The Logo with TaglineThis is the Mitel logo with Tagline. No modifications of any kind should be made to the logo and/or tagline. At this time, the “c” should be depicted in lower case. The logo with tagline is intended for use on white or Mitel blue colors only. If it is to be used on a dark background color, the white version or white with colored tagline version should be used.
The Logo: Tagline
Primary logo on dark background
The Black and White
Mitel Logos with Tagline
Black logo with tagline White logo with tagline
The Mitel Logo with Tagline
22
Mitel Brand Guidelines
The Logo: Incorrect UsageThese are examples of incorrect usage of the Mitel Logo. No modifications of any kind should be made to the Mitel logo.
The Logo: Incorrect Usage
Do not recolor the Mitel Logo or Tagline
Do not add shadows or gradients to the Mitel Logo or Tagline
Do not use the Mitel Logo Mark Connectors alone or with other text
Do not resize or move the Mitel Logo elements in relation to each other
Incorrect Logo Usage
23
Mitel Brand Guidelines
The Logo: Incorrect UsageThese are examples of incorrect usage of the Mitel Logo. No modifications of any kind should be made to the Mitel logo.
The Logo: Incorrect Usage
Do not add the Mitel Logo to a busy photographic background
Do not recreate the Mitel Logo in a different font
Never type “Powering connections” in conjunction with the Mitel Logo; only use the provided logo lock-ups
Do not change the proportions of the Mitel logo
Incorrect Logo Usage
24
Mitel Brand Guidelines
Logo Minimum Sizes
The Logo Minimum SizeThe Mitel logos should be used according to size. Note that the logos should not be used smaller than 1 inch in horizontal length. For use on the web, the logo should not be used smaller than 120-pixels in horizontal length.
If the reproduction of the logo is too small, there is a risk of losing detail in the symbol and wordmark. For this reason, the symbol should never be reproduced at less than 1 inch (2.5 cm) in width as illustrated.
Any such smaller usage will exclude the ® for legibility.
Logo minimum 1" wide Logo with Tagline minimum 1" wide
The Logo
1 inch
1 inch
25
Mitel Brand Guidelines
The Logo Buffer ZoneThe “buffer zone” refers to the area directly surrounding the logo. No other text or graphic elements should appear in the area immediately surrounding the Mitel logo. In all cases, the interior of the symbol should be transparent, allowing any background to show through. This buffer zone preserves the desired visual impact of the corporate logo and is equivalent to the height of the “M” in the wordmark.
The space between the symbol and the wordmark is determined by the provided logo and should not be modified in any way. The letter spacing must not be altered.
The Logo: Buffer Zone
Logo Buffer Zone
Print Digital
Buffer zone of one “M” space
1x1x
1x
1x
1x
Buffer zone of one-half “M” space
.5x .5x
.5x
.5x
.5x
1x
1x
1x
Buffer zone of one “M” space
1x1x
.5x .5x
Buffer zone of one-half “M” space
.5x
.5x
.5x
26
Mitel Brand Guidelines
Other LogosQualifying Mitel partners can display their association with Mitel through specific logo lock-ups. If your company qualifies, you can display your logo alongside a program logo as specified. Please contact your channel marketing representative for access to these logos.
All requests for program logos must be submitted to your channel marketing manager. On verification of your accreditation your channel marketing manager will provide you with the appropriate logo. As you achieve new Technology Areas or Vertical Solutions designations you may request an updated logo from your channel marketing manager.
Program Logos
Other Logos
27
Mitel Brand Guidelines
Use of Mitel Name The legal name of our company should be used in all legal materials and upon first use in any legal document. Subsequent uses may be truncated to “Mitel.” Refer to the Mitel’s Contracts Management Group (CMG) at [email protected].
Other uses may be truncated to “Mitel.”
Use of Mitel Name
28
Mitel Brand Guidelines
Graphic Connectors
Graphic ConnectorsThe Mitel Graphic Connectors plays a vital role in our brand. It is composed of intersecting solid triangles which illustrate powerful connections that help our customers’ fuel their business communications.
Images and type may occupy no more than 20% of the total size of the connectors at any one time.
The connectors are reserved for corporate use only.
Graphic Connectors
29
Mitel Brand Guidelines
The Mitel Primary Color
White: 0% K
The Mitel Secondary Colors
Mitel Dark Blue: PMS 295C
Mitel Light Blue: PMS 299C
Gray: 60% K
The Mitel Tertiary Colors
Sky Blue: PMS 2975C
Green: PMS 347C
Aqua: PMS 319C
Purple: PMS 527C
Orange: PMS 151C
Black As a Percentage
Black: 90%, 70%, 50%, 30%, 10%
ColorThe Mitel colors are for use in all Mitel assets and communication material. This palette communicates the qualities that define Mitel as a brand. To keep the brand consistent, it is important to follow this palette as closely as possible. Only Black can be used as a
percentage of color.
Primary Colors
Color
Secondary Colors
Tertiary Colors
30
Mitel Brand Guidelines
The Mitel Primary Color
White: 0% K
The Mitel Secondary Colors
Mitel Dark Blue: PMS 295C
Mitel Light Blue: PMS 299C
Gray: 60% K
The Mitel Tertiary Colors
Sky Blue: PMS 2975C
Green: PMS 347C
Aqua: PMS 319C
Purple: PMS 527C
Orange: PMS 151C
C: 100M: 57Y: 10K: 60
R: 21G: 50B: 95
#15325F
C: 74M: 21Y: 0K: 0
R: 0G: 161B: 224
#00A1F4
C: 0M: 0Y: 0K: 60
R: 128G: 130B: 133
#808285
ColorThe Mitel color pallete is also available for use in CMYK for print and RGB for digital media.
Print and Digital Color Values
Color
C: 24M: 1Y: 1K: 0
R: 190G: 217B: 237
#BED9ED
C: 75M: 5Y: 100K: 0
R: 65G: 173B: 73
#41AD49
C: 62M: 0Y: 20K: 0
R: 53G: 203B: 218
#35CBDA
C: 71M: 97Y: 0K: 0
R: 110G: 32B: 160
#6E20A0
C: 0M: 68Y: 100K: 0
R: 255G: 115B: 0
#FF7300
C: 0M: 0Y: 0K: 0
R: 255G: 255B: 255
#FFFFFF
31
Mitel Brand Guidelines
Color BalanceIn addition to color classification, to best represent the Mitel color palette, a color balance breakdown is shown below. The values below are approximates. Usage examples should always be referenced when an item’s color balance is being considered.
Color Balance
Color: Color Balance
White 80%+ White is the predominant color in all Mitel branded materials. It should occupy at least 80%+ coverage.
Mitel Light Blue 8-12% Mitel Light Blue is the second most predominant color in all Mitel branded materials. It should occupy approximately 8-12% coverage. It should also be used as the action color, where applicable.
Mitel Dark Blue 4-6% Mitel Dark Blue should occupy approximately 4-6% coverage.
Mitel Gray 2-3% Mitel Gray should occupy approximately 2-3% coverage.
Mitel Tertiary Colors 0-3% Mitel Tertiary Colors should occupy approximately 0-3% coverage. These colors should be used sparingly and reserved for use as accent colors.
80%+
8-12% 4-6% 2-3%
+ 0-3%–
1
1
2
3
4
5
5
2 3 4
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Mitel Brand Guidelines
Color Balance In addition to color classification, to best represent the Mitel color palette, a DO and DON’T color example is shown below.
DO use large fields of white DON’T change the White, Light Blue, Dark
Blue color hierarchy. DON’T use tertiary
colors for blocks of color. DON’T use color
to create horizontal stripes of color.
Color: Color Balance
Color Balance
33
Mitel Brand Guidelines
Color Typography The Mitel primary and secondary colors are the only colors available for use in typography. White, Mitel Dark Blue and Mitel Light Blue are available for use as headlines and subheadlines.
Typography
Color: Color Typography
Headlines and Subheadlines
White: 0% K
Mitel Dark Blue: PMS 295C
Mitel Light Blue: PMS 299C
Subheadlines and Copy
Gray: 60% K
C: 100M: 57Y: 10K: 60
R: 21G: 50B: 95
#15325F
C: 74M: 21Y: 0K: 0
R: 0G: 161B: 224
#00A1F4
C: 0M: 0Y: 0K: 60
R: 128G: 130B: 133
#808285
C: 0M: 0Y: 0K: 0
R: 255G: 255B: 255
#FFFFFF
34
Mitel Brand Guidelines
Print and Digital Headline & Emphasis Font
Museo Sans 100 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwYyZz1234567890
abcde 01234
Museo Sans 300 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwYyZz1234567890
abcde 01234
Museo Sans 500 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwYyZz1234567890
abcde 01234
Print, Digital and
Presentation SlidesHeadline and Copy Font
Arial AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTt UuVvWwYyZz1234567890
abcde 01234
TypographyThe Mitel standard fonts for advertisements, brochures, trade show graphics, sales and collateral materials, direct mail, packaging, web or any electronic files:
Museo Sans 100, 300, 500 & Arial (Used as secondary font)
-Museo Sans should be used exclusively as a headline font -Museo Sans should not be used as live type in presentation slides -Arial should be used for PowerPoint presentations, and is acceptable as a back-up font if Museo Sans is not available -Arial Bold should not be used in headlines
The fonts should not be italicized, condensed, stretched, or manipulated in any way.
Typography
35
Mitel Brand Guidelines
The GridWhen creating collateral material, a six-column grid offers a wide variety of applications to feature various amounts of content (copy, graphics, and photos). The grid aids in defining space and gives the user an easier means to format text and graphics properly.
The Grid
The Six-Column Grid
Heading: Museo Sans 100, 34pt type, 40pt leading, 2 lines maxSubhead: Museo Sans 100, 14pt type, 18pt leading, one line max
Key Features• Seven-inch backlit, high-reso-
lution (800 pixels x 480 pixels), color, touch-screen display with brightness controls
• Touch-screen access to features and applications
• Colorized display of content and applications to improve visibility and usability
• Dual embedded Gigabit Ethernet ports (LAN and PC)
• 48 programmable, multi-func-tion, self-labeling keys, provided in three pages of 16 keys each (for one-touch access to speed calls, line appearances, features, and applications)
• Six context-sensitive softkeys for intuitive access to features and functionality
Product image goes in this 5.5”x4” space.
Remove border and this message.
Intro heading: 22pt type, one line max It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘content here’, making it look like readable English.
Body Subhead 1
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry’s
standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to
make a type specimen book. It has survived not only fi ve
centuries, but also the leap into electronic typesetting,
remaining essentially unchanged. It was popularised in
the 1960s with the release of Letraset sheets containing
Lorem Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker including
versions of Lorem Ipsum.
Body Subhead 1
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry’s
36
Mitel Brand Guidelines
Product-only Photography:• Always shoot images on a white background.• Rich, warm ambient light should be used, recreating natural light.• Main features of our products should be clearly in focus.• Close-up shots must be clear and precise with no ambiguity.
• Keep light shadows. Don’t cut out photos unless directed to do so for a specific purpose.
Environmental Photography:• Avoid over-emphasising location or people. The focus should always remain on the products.• People should be photographed within a modern, contemporary environment, but out of focus.• Emphasize people interacting with the products in a way that supports its positioning.• Elements of the products must be shown in relevant, real circumstances, natural settings.• Represent an age demographic of 25-45
Photography StyleThe Mitel photography style falls into one of two categories: Product-only or Environmental. The overall theme for both styles is focus on the product, service, or software, avoiding “typical stock photography.” New photography must be approved by Brand House. Contact [email protected].
Photography: Style
Product Photography
Environmental Photography
37
Mitel Brand Guidelines
Photography Style
Photography: Style
Things to Avoid• Staged interactions• Obvious posing• Obvious photoshop effects• Do not place type or graphics on an Mitel product photo• Do not place a product photo on a solid, multicolored or cluttered background• Do not procure stock photography of office phones or devices, as these
normally make use of competitor products
38
Mitel Brand Guidelines
App Logo
The Mitel App LogoThe Mitel App Logo is a special use example. Only unique applications such as this show cause for the separation of logo and the logo mark connectors.
App Logo
39
Mitel Brand Guidelines
Twitter Logo
The Mitel Twitter LogoThe Mitel Twitter Logo is a special use example. Only unique applications such as this show cause for the separation of logo and the logo mark connectors.
Twitter Logo
SAMPLE TWITTER PAGE
40
Mitel Brand Guidelines
Favicon
The Mitel FaviconThe Mitel Favicon is a special use example. Only unique applications such as this show cause for the separation of logo and the logo mark connectors.
Favicon
41
Mitel Brand Guidelines
Bar Graph
Pie Chart
Graphs & ChartsWhen creating graphs and charts do not use 3D effects or shading. Use solid Mitel primary, secondary and tertiary colors only.
See color section on pages 29-31 for specific color values.
Graphs & Charts
100
80
60
40
20
01st Qtr
East
West
North
South
2nd Qtr 3rdQtr 4th Qtr
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Usage Examples
43
Mitel Brand Guidelines
Powering connectionsMuseo Sans 300
Brand BoardsThe following examples show how the Mitel brand assets are used in application.
Brand Boards: Big Idea
Brand Boards
44
Mitel Brand Guidelines
Brand BoardsThe following examples show how the Mitel brand assets are used in application.
Brand Boards: Big Idea
The Mitel MiVoice 5360 IP Phone delivers easy-to-use, one-touch access to a world of features and
applications. Talk about smart.
Powering voice connectionsdata
videocloud
Museo Sans 300
Museo Sans 30035% smaller25% opaque
Museo Sans 300Mitel Light Blue, Black 70%
Museo Sans 500 20% larger
Museo Sans 300 10% smaller40% opaque
Big Idea
45
Mitel Brand Guidelines
Brand BoardsThe following examples show how the Mitel brand assets are used in application.
Brand Boards: Big Idea
Mitel Unified Communication solutions deliver cost e�ective, intuitive video for meeting rooms,
executive o�ces and individual desktops. So now everyone has a great view.
Powering video connectionsvoice
clouddata
Big Idea
46
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application. No third party logos or accreditation allowed.
Business System: Business Card
Business Card
Powering connectionsmitel.com
Martyn Etherington Chief Marketing Officer & Chief of Staff
Mitel
0000 Street
City ST 00000
T: 000-000-0000
M: 000-000-0000
47
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Business System: Letterhead
Letterhead
110 Address, Suite 00, City, State 90000 Toll Free: 000.000.0000 Main: 000.000.0000 Fax: 000.000.0000
48
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Business System: Envelopes
EnvelopesAddress 0000
City, State, 90000
49
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Business System: Pocket Folder
Pocket Folder
50
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Business System: Email Signature
Email Signature
51
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Business System: Presentation: Cover Slide
Presentation: Cover Slide Option 1
Mitel Powerpoint Template Subtitle
Presenter’s Name Title/Department Month XX, 2014
Arial 14 pt. boldMitel Dark Blue (r:21 g:50 b:95)
Arial 32 pt.
Arial 20 pt.
This presentation cover slide is intended for use with short headlines. Don’t go beyond the graphic.DO NOT INCREASE TITLE FONT SIZE BEYOND 32PT.
52
Mitel Brand Guidelines
Brand title slide Subhead goes here
Presenter’s Name Title/Department Month XX, 2014
Arial 14 pt. boldMitel Dark Blue (r:21 g:50 b:95)
Arial 54 pt.Mitel Dark Blue (r:21 g:50 b:95)
Arial 20 pt.Mitel Blue (r:0 g:161 b:224)
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Business System: Presentation: Cover Slide
Presentation: Cover Slide Option 2
This presentation cover slide is intended for use with long headlines.
53
Mitel Brand Guidelines
Presentation: Sub Section Title Slide
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Business System: Presentation: Title Slide
| ©2014 Mitel. Proprietary and Confidential. | ©2014 Mitel. Proprietary and Confidential.
Sub Section Title Slide
3
Arial 50 pt.Mitel Dark Blue (r:21 g:50 b:95)
54
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Business System: Presentation: Content Slide
Presentation: Content Slide
| ©2014 Mitel. Proprietary and Confidential. | ©2014 Mitel. Proprietary and Confidential.
Headline goes here • Bullet 1
• Bullet 2
• Bullet 3
4
Arial 32 pt.Mitel Dark Blue (r:21 g:50 b:95)
Arial 17 pt.Black
Mitel Blue (r:0 g:161 b:224)
55
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Business System: Presentation: Color
Presentation: Color
| ©2014 Mitel. Proprietary and Confidential. | ©2014 Mitel. Proprietary and Confidential.
Color • As files get shared, sometimes the default colors change.
To be sure you’re staying true to the brand guidelines, ensure these colors are used in your template. If unsure, please refer to the Mitel Brand Guidelines PDF.
Rules:
• Punches of color can be used in typography and/or photography, but never in excess (use of color as an accent).
• Do not use screens or gradients.
5
R128 G130 B133
R0 G161 B224
R255 G255 B255
R21 G50 B95
R190 G217 B237
R65 G173 B73
R53 G203 B218
R110 G32 B160
R255 G115
B0
56
Mitel Brand Guidelines
Graphs & ChartsThe following examples show how the Mitel brand assets are used in application.
Business System: Presentation: Graphs
Presentation: Graphs
| ©2014 Mitel. Proprietary and Confidential. | ©2014 Mitel. Proprietary and Confidential.
• TIP: If chart is very detailed, keep it front and center. If additional text is required, please advance to a new slide. To have both on one slide, makes text and visual difficult to read. Best to separate it out over 2 slides.
• When creating bar charts, do not use 3D effects or shading. Use solid fill colors.
Graphs
6
100
80
60
40
20
01st Qtr
EastWestNorthSouth
2nd Qtr 3rdQtr 4th Qtr
57
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Website: Home Page
Website: Home Page
58
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Website
Website
Home Page SearchProduct Page
59
Mitel Brand Guidelines
Global Navigation
Main Navigation
Header Learn More CTA
Secondary Learn More CTA
Reversed Learn More CTA
Social CTA
Link
Link:Hover
Search Input
Search Input: Focus
Primary Link
Primary Link: Drop Down
Secondary Link
Secondary Link: Hover
Contact Us - CTA (All contact us links)
CTA: Hover (brighter blue)
CTA: Hover
CTA: Hover
Footer Navigation
Website Navigation Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Website
Website: Navigation Guidelines
60
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Website
CTA: Hover
Header Learn More CTA
Need Help Drop DownReversed CTA on White
CTA: Hover (brighter blue)
Website Navigation GuidelinesWebsite: Navigation Guidelines
61
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Usage Examples: Collateral: Data Sheet
Collateral: Data Sheet
62
Mitel Brand Guidelines
Understandably, the college wanted verification that the
proposed Mitel solution would deliver. So three weeks
prior to deployment, the College requested a mandatory
Proof of Concept (POC) as called for in the RFP. This “test
drive” would ensure that the specified solution met its real-
world requirements.
“The on-campus demonstration proved to us that the Mitel
solution worked from end to end,” says Roger Lefebvre,
telecommunications manager for Collège Édouard-
Montpetit. “And having a single supplier helped simplify the
process tremendously.”
During this time, College and Incotel team members
also confirmed that the majority of current phones were
working, thus saving the expense of new equipment.
It was a powerful demonstration that sealed the deal,
emboldening the College to move forward with
confidence.
Deployment in a Single WeekendFor a migration of this magnitude, planning was essential. The deployment team—17 people from Incotel and 8 from the college in two locations—scheduled the cutover
winter holiday. But in the end, they needed less than two days to achieve operability.
Though the scope was daunting—change 1,700 phones in 1,200 (confirm number) classrooms—the task was made easier because the Mitel Streamline was simply plugged into the existing network, acting like an IP router between the LAN and IP phones. Because wiring in the walls remained untouched, a simple adapter delivered the power, converting two-wire to Ethernet signaling.
“Though projects of this scale don’t come along very often, we know how to manage the transition,” says Incotel’s Michaud. “It went very smoothly. We had no issues, no surprises. Honestly, it was incredible for the volume of phones involved.”
The client concurred.
“Everything went as planned,” says Lefebvre. “It was amazing—in 15 minutes the system worked. The planning was harder than deployment.”
After connectivity was established, Incotel representatives remained onsite at the College for a portion of the following week to answer questions, provide administrator and user training, and troubleshoot any potential issues.
© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
mitel.commitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
With workers pushing to bring their own devices into the
workplace and calling for flexibility in working where, when
and how they want, should businesses be taking advantage
of this enthusiasm for technology-driven change?
Providing a flexible and robust infrastructure that can
accommodate personal devices and choice could offer
employees the freedom to work exactly how they want to,
whilst at the same time lessening the hardware investment
burden of trying to keep up with the latest devices.
BEST OF BREED
In order to capitalise on all of these technology
developments and meet the demands of the individuals
within their workforces, businesses need the freedom
to support a vast and dynamic network of hardware and
applications – the best tools for the job, at an individual
level, all working together seamlessly and intelligently.
Traditionally, relying on a single vendor as a one-stop-
shopfor a ‘complete’ solution gave IT and network
managers complete control over their network, while
integration,security and management was relatively
straightforward. But it’s an approach that is fast becoming
obsolete. It is inherently inflexible and many organisations
are now finding their infrastructure cannot be tailored to
their specific needs.
With the rise of cloud computing, virtualisation,
applications and web services, the single vendor, ‘one size
fits all’ strategy is entirely inappropriate. No single vendor
is capable of offering a complete solution and problems
occur when vendors stray into each other’s domains.
It is only by embracing an eco system of partners that
organisations can ensure a reasonable counterbalance to
any technology driven argument, and be confident they
have taken a truly best in breed approach.
It is inevitable that vendors themselves will have to
adapt the way they think and open themselves up to
work alongside each other. In doing so, UK businesses
will become populated with interoperable best-in-class
technologies and this will drive a change in vendor models,
to become contributors to an ultimate solution, rather
than competing based on all-or-nothing.
© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
mitel.commitel.com
© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
beginning of meetings, as the MiVoice Conference Phone
is always connected and always available – all meeting
participants need to do is decide how they want to
collaborate.
Furthermore, the MiVoice Conference Phone eliminates
the need for a participant’s laptop to be tethered to the
projector for the entire meeting, which traditionally would
inhibit their ability to use it to takes notes, access emails,
and more.
Drive Meetings and Presentations Using Any Device
Today’s employees often have a range of personal mobile
devices, such as Smartphones and Tablets, and many
opt to leave their laptop back in their office and take
these smaller, more portable devices to meetings. This
results in trying to figure out how to share documents
and presentations during impromptu collaboration &
brainstorming sessions.
MiVoice Conference Phone was designed to
accommodate this growing business trend. Through
Cloud-services embedded with the solution, employees
are able to easily share content located on their personal
mobile device with others in the room – no cables, no
fiddling, & no fussing.
The MiVoice Conference Phone helps remove the
barriers that inhibit employees from making meetings
as productive as possible by making it easier for them
to access content not presently with them in the room
and use the device of choice to engage in productive
collaboration.
Additional Features of the MiVoice Conference Phone
Other key aspects of the MiVoice Conference Phone
include:
Audio• Array of 16 microphones positioned around the
conference phone allow for 360-degree sound
pickup from up to 12 feet away.
• Beamforming technology automatically locates
the prime speaker in the room, reduces the noise
from the other microphones and provides visual
indication of the active microphone beam to users
in the room.
• Full-duplex speakerphone functionality allows for
natural, non-clipped conversation.
• Is designed to resist GSM interference from mobile
phones and other wireless devices to deliver clear
communications without noise distractions.
• Support for two wireless HD audio microphones
(tabletop and/or lapel) to expand the range of
audio pickup for large meeting room deployments.
Conference Functionality• Built-in four party conference bridge.
• High-resolution, seven-inch color multi-touch
display provides users with access to conference
and presentation functions.
• ‘Consultation Call’ feature provides users the ability
to call a participant outside the conference bridge -
even when the bridge is full.
Embedded Capabilities• In-room presentation display via built-in HDMI port
connected to a high-definition (1080p) LCD display
or projector.
• Embedded Picsel SmartOffice suite provides ability
to view & modify PowerPoint, Word, Excel and PDF
files directly via the MiVoice Conference Phone’s
display.
• One button selection to collaboration services -
including Mitel MiCollab, Join.me, and WebEx.
• Direct access to Cloud-based services - such as,
Google® Docs™, Box®, and Dropbox™ to easily
access files not presently with participants in the
room.
• Web browser allows multimedia support for access
to cloud-based services, such as Gmail™ and
Microsoft Exchange™ Web for contact dialing and
chat functions.
• Embedded options displayed to users can be
tailored to adhere to IT and /or security policies.
• USB (2.0) and Micro SD card slots for direct file
access.
Interoperability• One-touch access to Mitel MiCollab Conference
sessions, where users simply enter the Conference
ID (Access Code) to be automatically joined into
the conference.
• Supports operation behind Mitel Border Gateway
to ensure firewall/NAT traversal when deployed as
teleworker device.
• Powered via Power over Ethernet (PoE); optional
PoE universal power adapter or multi-port PoE
gigabit switch.
Mitel | 2
MiVoice Conference PhoneConference & Collaboration Made Simple
Unleash your business potential with enhanced audio conferencing
The large touchscreen display makes it easy to share documents while Beamforming technology cuts background noise and increases call clarity.
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Usage Examples: Collateral
Collateral
MITEL ACD SUPPORTENTERPRISE EDITION
BUSINESS EDITIONBASIC STANDARD ADVANCED PREMIUM
Inbound (voice) • • • • •
Outbound (preview-voice) Custom
Development
Custom
Development
Custom Custom Custom
Development
Outbound (predictive-voice)1 Third Party Third Party Third Party Third Party Third Party
Inbound multimedia
• Email / SMS
• Web chat
• Fax
Not available Not available Not available • Optional
Maximum agents – single-
site
PBX
dependent
PBX
dependent
PBX
dependent
PBX
dependent
25 agents
Maximum agents – across
multiple sites
PBX
dependent
PBX
dependent
PBX
dependent
PBX
dependent
Not available
Maximum queues PBX
dependent
PBX
dependent
PBX
dependent
PBX
dependent
PBX dependent
Simultaneous call queuing
at multiple groups
• • • • •
PBX skills-based routing • • • • •
IVR Routing and Messaging1
· Type of day
· Time of day (Schedule)
· ANI / DNIS
· Automatic web call back
distribution
· Speech enabled IVR
(voice readback)
• • • • •
Overflow on wait • • • • •
Interflow on wait • • • • •
Predictive overflow on wait • • • • •
Feature Matrix
© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
mitel.com
Finding a Connection on CampusCollège Édouard-Montpetit upgraded its digital phones to an IP phone system—without having to flunk its old infrastructure
CASE STUDY
AT A GLANCE:
PARTNER: INCOTEL
CUSTOMER: Collège Édouard-Montpetit was
established in 1950 near Montreal, Quebec, Canada.
Today it has an enrollment of approximately 7,300
students in its pre-university and technical study
courses on two campuses.
CHALLENGE: Upgrade both campuses from an
outdated digital phone system to an application-rich,
unified IP telephony system that handles everyday
voice traffic, along with mission-critical crisis
communications—on a tight budget and schedule.
SOLUTION: A robust IP telephony system that employs
a new form of Ethernet LAN switch that utilizes existing
legacy (two-wire/twisted pair) wiring to deliver IP
telephony across the organization.
RESULTS:
Lower upfront costs. By leveraging rather than
abandoning existing legacy infrastructure, the College
saved wiring costs estimated at approximately 30
percent of the overall project budget.
Reduced total cost of ownership. By eliminating
expensive infrastructure, the College allocated more of
its budget to applications, driving a better overall return
on investment (ROI).
Time savings. Seamless ”plug and play technology”
enabled swift deployment on an existing network,
minimizing disruption to campus users.
Increased functionality. With a dedicated voice path for
each IP phone, end users across the enterprise gained
new productivity-enhancing applications, improved
voice quality and continuity, and advanced security.
Work 3.0: The Next-Generation Model for Smarter BusinessA Mitel White Paper | 10-05-2014 | Document Release #1547692
Brochure
Feature Matrix
Case Study
Document
mitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
63
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Usage Examples: Trade Show Booth
Trade Show BoothMitel 20' x 20' Rendering
Hangar 39950 West Tower Avenue
Alameda, CA 94501Tel: 510. 749. 6890
http://www.groupdelphi.com
08/29/14
Design PhaseMitelDesigner
AE
AM
JC
DML
JEM
Job #
PM
Rev. #
37083
20' x30'
The drawings, specifications, designs, ideas, and arrangements represented herein are and shall remain the property of Group Delphi and no part thereof shall be copied, discussed with others, or used in connection with any work or project other than the specified project to which they have been prepared and developed without the written consent of Group Delphi. Your review of these plans or specifications shall constitute conclusive evidence of acceptance of these restrictions.20' x 20'
Mitel 20' x 20' Rendering
Hangar 39950 West Tower Avenue
Alameda, CA 94501Tel: 510. 749. 6890
http://www.groupdelphi.com
08/29/14
Design PhaseMitelDesigner
AE
AM
JC
DML
JEM
Job #
PM
Rev. #
37083
20' x30'
The drawings, specifications, designs, ideas, and arrangements represented herein are and shall remain the property of Group Delphi and no part thereof shall be copied, discussed with others, or used in connection with any work or project other than the specified project to which they have been prepared and developed without the written consent of Group Delphi. Your review of these plans or specifications shall constitute conclusive evidence of acceptance of these restrictions.20' x 20'
Mitel 20' x 30' Rendering
Hangar 39950 West Tower Avenue
Alameda, CA 94501Tel: 510. 749. 6890
http://www.groupdelphi.com
08/29/14
Design PhaseMitelDesigner
AE
AM
JC
DML
JEM
Job #
PM
Rev. #
37083
20' x30'
The drawings, specifications, designs, ideas, and arrangements represented herein are and shall remain the property of Group Delphi and no part thereof shall be copied, discussed with others, or used in connection with any work or project other than the specified project to which they have been prepared and developed without the written consent of Group Delphi. Your review of these plans or specifications shall constitute conclusive evidence of acceptance of these restrictions.
64
Mitel Brand Guidelines
Mitel Branded MerchandiseMitel employees, partners and customers wear or use Mitel merchandise in a variety of situations. Some branded items may last for years and can be one of the most visible and lasting impressions of the Mitel brand. Careful consideration should be made when choosing appropriate items as these items ultimately become an extension of the brand and must align with all brand guidelines. Branded merchandise should be procured in our primary and secondary colors.
Mitel Merchandising
Merchandising
65
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Vehicle Art
Usage Examples: Vehicle Art
66
Mitel Brand Guidelines
Usage ExamplesThe following examples show how the Mitel brand assets are used in application.
Posters
Usage Examples: Posters
Our world is connected like never before.
Connections turn simple ideas into inspirational actions and
talented individuals into powerful, winning teams.
Connections, quite simply, power every successful business
in today’s ultra-connected, highly mobile world.
We are the power behind those connections—the business
communications experts that drive the success of every
customer, every communication, every time.
We enable our customers to make connections,
build relationships and succeed. We take pride in our
expertise. Business communications is all we do.
So we work tirelessly to drive innovation into every aspect
of our technology, our industry and our business.
Most of all, we ensure our behavior, our culture and our
actions are shaped and defined by the needs
of our customers.
As we live these ideas, we’ll create connections that power
success for countless customers—as well as ourselves.
Together, we will make something great.
Our world is connected like never before.
We are the power behind the connections.
Our VisionBe the premier business communications
and collaboration company
Our ValuesCustomers. Innovation. Accountability.
Our MissionTo deliver solutions that enable our customers
to communicate, collaborate, and conduct
business – anywhere, over any medium,
with the device of their choice
67
Mitel Brand Guidelines
Product GuidelinesPlease see the separate Product Brand Guidelines and Product Nomenclature Guidelines documents. They offer comprehensive guidance on how to apply our branding for physical and digital products, like hardware and interfaces.
Product Guidelines
68
Mitel Brand Guidelines
Building Signage GuidelinesPlease see the separate Building Signage Guidelines document. They offer comprehensive guidance on how to apply our branding for signage on the exterior and interior of our global offices and buildings.
Building Signage Guidelines
69
Mitel Brand Guidelines
BoilerplateThe Mitel boilerplate must be added to the bottom of the last page of any collateral. This includes whitepapers, brochures, technical documentation, downloadable product overviews and the like.
Usage Examples: Boilerplate
Boilerplate
Body Subhead 1
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry’s
standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to
make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting,
remaining essentially unchanged. It was popularised in
the 1960s with the release of Letraset sheets containing
Lorem Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker including
versions of Lorem Ipsum.
Body Subhead 1-Feature List• Seven-inch backlit, high-resolution (800 pixels
x 480 pixels), color, touch-screen display with
brightness controls
• Touch-screen access to features and applications
• Colorized display of content and applications to
improve visibility and usability
• Dual embedded Gigabit Ethernet ports (LAN and
PC)
• 48 programmable, multi-function, self-labeling
keys, provided in three pages of 16 keys each (for
one-touch access to speed calls, line appearances,
features, and applications)
• Six context-sensitive softkeys for intuitive access to
features and functionality
Body Subhead 1
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry’s
standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to
make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting,
remaining essentially unchanged. It was popularised in
the 1960s with the release of Letraset sheets containing
Lorem Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker including
versions of Lorem Ipsum.
Body Subhead 1-Feature List• Seven-inch backlit, high-resolution (800 pixels
x 480 pixels), color, touch-screen display with
brightness controls
• Touch-screen access to features and applications
• Colorized display of content and applications to
improve visibility and usability
• Dual embedded Gigabit Ethernet ports (LAN and
PC)
• 48 programmable, multi-function, self-labeling
keys, provided in three pages of 16 keys each (for
one-touch access to speed calls, line appearances,
features, and applications)
• Six context-sensitive softkeys for intuitive access to
features and functionality
mitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
mitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
mitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
mitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
70
Mitel Brand Guidelines
Co-Branded CollateralWhen creating a co-branded piece of collateral, the Mitel logo should always appear in the bottom left corner (following Mitel logo guidelines in this guide) and the third party logo should appear above the Mitel logo or in the bottom right.
Logos should be equal in height. The third party logo should never be taller than the Mitel logo on co-branded materials, including, but not limited to, collateral, ads, online banners.
If only the Mitel logo mark connectors and Mitel logo type are used, the third-party logo should be equal in height to “M” in the Mitel logo type.
If the Mitel logo with tagline is used, the third-party logo (including any tagline) should be equal to the height from the top of the “M” in the Mitel logo type to the bottom of the “P” in Powering connections.
If you have any questions about co-branded logo usage, contact the Mitel Brand House at [email protected].
Usage Examples: Co-Branded Collateral
Body Subhead 1
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry’s
standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to
make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting,
remaining essentially unchanged. It was popularised in
the 1960s with the release of Letraset sheets containing
Lorem Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker including
versions of Lorem Ipsum.
Body Subhead 1-Feature List• Seven-inch backlit, high-resolution (800 pixels
x 480 pixels), color, touch-screen display with
brightness controls
• Touch-screen access to features and applications
• Colorized display of content and applications to
improve visibility and usability
• Dual embedded Gigabit Ethernet ports (LAN and
PC)
• 48 programmable, multi-function, self-labeling
keys, provided in three pages of 16 keys each (for
one-touch access to speed calls, line appearances,
features, and applications)
• Six context-sensitive softkeys for intuitive access to
features and functionality
Body Subhead 1
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry’s
standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to
make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting,
remaining essentially unchanged. It was popularised in
the 1960s with the release of Letraset sheets containing
Lorem Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker including
versions of Lorem Ipsum.
Body Subhead 1-Feature List• Seven-inch backlit, high-resolution (800 pixels
x 480 pixels), color, touch-screen display with
brightness controls
• Touch-screen access to features and applications
• Colorized display of content and applications to
improve visibility and usability
• Dual embedded Gigabit Ethernet ports (LAN and
PC)
• 48 programmable, multi-function, self-labeling
keys, provided in three pages of 16 keys each (for
one-touch access to speed calls, line appearances,
features, and applications)
• Six context-sensitive softkeys for intuitive access to
features and functionality
mitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
mitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation.Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
mitel.com© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
mitel.com
© Copyright 2014, Mitel Networks Corporation. All Rights Reserved. The Mitel word and logo are trademarks of Mitel Networks Corporation. Any reference to third party trademarks are for reference only and Mitel makes no representation of ownership of these marks.
6050-10050-123456-R0714-EN
mitel.com
Logo
Logo
Logo
Logo
71
Mitel Brand Guidelines
Brand ChecklistBefore you finalize any material – digital, print, or otherwise – that uses Mitel branding, take a moment to go over this checklist. It’s a handy way to ensure you’re staying in brand and keeping our identity strong. If you still have questions, contact the Mitel Brand House at [email protected].
o Brand voice – See page 12
o Logo – See page 19
o Colors and color balance – See page 29
o Typography – See page 34
o Photography – See page 36
Brand Checklist
72
Mitel Brand Guidelines
Contact InformationIf you have questions about the Mitel brand, marketing or advertising that haven’t been covered in these guidelines, you may contact one of the people noted here.
Contact Information
For questions or approvals, please contact the Marketing department or the Mitel Brand House at: