Download - Brand Building & Integration in 2010
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Brand Building & Integration
@nicspic2608www.nicoladavies.me
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> Consumer skepticism.> Media fragmentation.
> Conversation era. > Real time ramp-up.
There are plenty of fancy phrases describing the changes to brand
integration
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But we still need BIG ideas
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It’s just they need to work a bit differently
Their terms
Your terms
Bought media
Earned media
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But what it really comes down to is this; brands need to be
multidimensional.
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5 ways to deliver game
changing integrated
communications ideas
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1.
Be “magically
simple”
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Uniqlo Lucky Counter
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IKEA Facebook Showroom
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2.
Do, don’t say
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Walkers Sandwich
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3.
Leverage each
touch-point to its
maximum potential
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Robinson Cursor Club
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Unilever’s “smile-activated” vending machine
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4.
Do things that
bring people
together
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Lurpak Bake Club
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Innocent - 5 for 5 cafe
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5.
Leverage consumer
truths
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Walkers Rainy Day
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One final thing...
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“Don’t let short-term greed get in the way of long-term greed”
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Thank you
@nicspic2608www.nicoladavies.me