1. APPLY PROPER COMMODITYMANAGEMENT TECHNIQUES

2. LEVERAGE INNOVATIVEPROCUREMENT TECHNOLOGIES

3. OUTSOURCE MARKETINGPRODUCTION

In many companies, the marketing function is yet to be subjected to the rigors of process-driven procurement. This is because of the perceived uniqueness of marketing o�erings. While most

marketing campaigns are in fact unique, the process through which such campaigns are developed is not. And that’s where the opportunities lie – to deconstruct the process and get to

the right procurement model. Here are 6 such opportunities.

6 areas of opportunityin marketing procurement

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Even in mature areas, such as printing in marketing support, techniques like competitive bidding, tiered discounts,

and performance-based targets can deliver savings up to 15%

6. BUILD A TEAM OF SPECIALISTS

Large savings can be realized by evaluating production contracts

against the parameters that relate to cost, quality, and time; while

executing all production-related activities through third-party

providers

Marketing support and production can bene�t from technology-driven

processes like reverse auctions, e-bidding, aggregators/consolidators

and e-catalogs

Look for a BPO partner with category management consultants who come

from the marketing business and possess a deep comprehensive

knowledge of marketing operations

4. APPROACH PROCUREMENT OFMARKETING SERVICES COLLABORATIVELY

The most successful negotiations will be the result of a three-way

partnership between procurement, marketing stakeholders, and

supplier agencies

5. IDENTIFY OPPORTUNITIES FROMSIGNIFICANT EXPENDITURE

Procurement negotiations with deep involvement of agencies across

consumer, professional, and digital media can deliver signi�cant savings even with small percentage changes

THE SOURCING AND PROCUREMENT(S&P) SERIES