Download - Bovee bct12 ppt_ch01
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Chapter 1
Achieving Success Through Effective
Business Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 1 -
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Learning Objectives1. Understand why communication
matters2. Define professional communication3. Assess business communication issues4. Explore the communication process5. Review communication technology6. Investigate ethical communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 2Chapter 1 -
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Understanding Why Communication Matters
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 3Chapter 1 -
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For Your Career
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4Chapter 1 -
•Pursue Ambitions•Express Ideas
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For Your Company
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 5Chapter 1 -
Marketplace Ties
Conversations and Trends
Financial Outcomes
Productivity and Problems
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For Your Company
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 6Chapter 1 -
Potential Problems
Decision Making
Employee Engagement
Marketing Messages
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Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 7
Effective Communication
Chapter 1 -
•Practical•Factual•Concise•Clear•Persuasive
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Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 1 -
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Communicating as a Professional
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9Chapter 1 -
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What Is Professionalism?
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 10Chapter 1 -
•Excellence•Teamwork•Ethical Behavior
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What Is Professionalism?
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 11Chapter 1 -
•Dependability•Etiquette•Positive Attitude
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What Employers Expect
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 12Chapter 1 -
Organizational Skills
Coherence and Persuasion
Active Listening Skills
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What Employers Expect
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 13Chapter 1 -
Communication DiversityCommunication TechnologyWriting and Speaking Skills
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What Employers Expect
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 14Chapter 1 -
Business Etiquette
Ethical CommunicationTime Management Skills
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Communicating in an Organizational Context
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 15Chapter 1 -
Informal Grapevine
Social Media
Interaction
Formal Horizontal
Upward
Downward
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Center on Your Audience
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 16Chapter 1 -
The “You” AttitudeEmotional Intelligence
Business Etiquette
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Summary of Discussion
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall 17Chapter 1 -
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Unique Challenges of Business
Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 1 -
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Global Business
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 19Chapter 1 -
Business Communication
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Workforce Diversity
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 20Chapter 1 -
Workplace Communication
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The Value of Information
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 1 -
•Competitors•Customers•Regulations
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Pervasive Technology
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 22Chapter 1 -
Technical Expertise
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Organizational Structures and
Leadership Styles
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 23Chapter 1 -
Tall Flat
NetworkMatrix
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Reliance on Teamwork
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 1 -
•Effective Communication•Complex Group Dynamics
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Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 25Chapter 1 -
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Exploring the Communication Process
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 26Chapter 1 -
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Communication Model
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 27Chapter 1 -
1. Sender has an idea
2. Sender encodes the idea
3. Sender produces the message
4. Sender transmits the message
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Communication Model
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 28Chapter 1 -
5. Audience receives the message
6. Audience decodes the message
7. Audience responds to the message
8. Audience provides feedback
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External Barriers
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 29Chapter 1 -
Noise andDistractions
CompetingMessages
MessageFiltering
ChannelBreakdowns
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Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 30Chapter 1 -
Audience Mindset
•Receiving•Decoding•Responding
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Social Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 31Chapter 1 -
Business Communication 2.0
Business Communication 1.0
“We talk, you listen” “Let’s have a conversation”
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Business Communication 2.0 Model
TraditionalApproach
Social MediaApproach
HybridMethod
StrategicPlans Policies Customer
SupportProject
Updates
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 1 -
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Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 33Chapter 1 -
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Using Technology in Business
Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 34Chapter 1 -
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Maintain Perspective
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 35Chapter 1 -
•Getting Tasks Done•Communicating
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Information Overload
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 36Chapter 1 -
LessProductive
More Stressful
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Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 37Chapter 1 -
•Policies•Guidelines•Training
Productivity Issues
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Reconnect with People
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 38Chapter 1 -
Maintaining Relationships
Solving Tough Problems
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Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 39Chapter 1 -
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Committing to Ethical and Legal
Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 40Chapter 1 -
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Unethical Messages
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 41Chapter 1 -
Plagiarism
Omitting Information
Selective Misquoting
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Unethical Messages
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 42Chapter 1 -
Misrepresenting Numbers
Distorting Visuals
Privacy and Security
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Ethical Questions
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 43Chapter 1 -
•Ethical Lapse•Ethical Dilemma
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Ethical Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 44Chapter 1 -
• Policies and Structures
• Company Leadership
• Individual Employees
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Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 45Chapter 1 -
Promotions andContracts
EmploymentMessages
IntellectualProperty
FinancialReporting
Defamation Transparency
Legal Communication
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Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 46Chapter 1 -
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Chapter 1
Achieving Success Through Effective
Business Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 47Chapter 1 -
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Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 48Chapter 1 -