Download - BoDW 11 mobile marketing - 20111125
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Mobile marketingleveraging the power of smartphones
byRonald Lenz, CEO 7scenes
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Waag Society / 7scenes Urban Reality Lab / Mobile Storytelling platform
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We draw cities...
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We draw cities...
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We draw cities...and pigeons
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We show hidden heritage...
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We transform streets into a playgrounds...
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We make landscapes come to life...
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We extend museums...
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We even let you be an architect for a day...
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We layer cities with new meaning
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We layer cities with new meaning
You could say we market streets, landmarks,
museum collections, landscapes and cities
to smartphones
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The power of smartphonesPrimary means of accessing the Internet worldwide by 2020
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Some statistics
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Subscribers: 5.3 billion (77% of the world population). Growth led by China and India
Coverage: 85% of new handsets access the mobile Web.Many mobile web users are mobile only!
Marketing: Ad spend predicted US$3.3 billion in 2011
Behavior: news, travel, maps, social networking, shopping, games, music and search (mobile web & apps)
Apps: 10.9 billion downloaded, expected peak in 2013, prices falling, 1 in 4 never used.
Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-ticketing in 2015 for travel, festivals, cinemas and sports events
Some statisticsprobably outdated
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MuseumApp All museums publishing to one app
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Make sure you’re on the mobile weband be optimized...
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Be on the App stores of courseand advertise in other apps as well...
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Be where your audience iscampaign and engage in conversation
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Provide an experience & connect to everyday lifestorytelling, gameplay, augmented reality & location interaction
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Interact with locations
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Augment Reality
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Scan codes
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Recognize images
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Tell stories & play games
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Deliver fresh & real-time contentbecause people want new things
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Always have free stuff, and... make purchase easy (freemium)
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Make it personal & socialallow people to favorite, upload, comment, rate & share
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Stay in touchgently notify...
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