Download - BOA presentation
Bank of America
Digital StrategyBy: Anbang Dai
Our vision, to continue to help our customers grow and to demonstrate how
they can turn opportunities into reality.
Our mission is to offer lending and investment products that serve low- and moderate-income
individuals and families, improved underserved
low- and moderate-income communities,
and create sustainable practices for the long
haul
What Makes Bank of America Special?
Do We Really Need an App?
YES!
How Can We Expand?
A more personalized
customer experience
sets us apart
Social Media That Works!
• Create an accessible line of communication
• Incorporate humor and variety
• Give our brand personality
Customer Connection
Tools: Ads
Tools: Outreach
40%
20%
27%
13%
Budget
App Development - $60,000Website Modifica-tion - $30,000Social Media Paid Adv. - $40,000Flexibile Al-lowance - $20,000
6 month initial development period