Gerd LeonhardFuturist & Author
CEO ofTheFuturesAgency
Rebooting Media
“It wasn’t raining when Noah built the ark” (Howard Ruff)
Social - Local - Mobile OS
Substantial differences - but a nice couple:)
A tidal wave of game-changing TV/ Video technologies
(Em)brace: new Interfaces
Dr. Michio Kaku via Youtube
The
futu
re is
already h
ere! From Text Culture toScreen Culture
This is not (just) about technology but about behavior changes
“The Old is Dying and the New Cannot be Born; In this Interregnum a Great Variety of Morbid
Symptoms Appear” Antonio Gramsci
We are becoming People of the Screen and the Cloud
Some consequences: Screen | Cloud | SoLoMo Trends
Touch. Feel. Immerse. Share. Contribute. Connect. Involve. Engage.
CreatorsUsers
(Audience fka Consumers)
What matters:
A new Media Ecosystem
SoLoMo
Social-Local-Mobil SoLoMoCloud-Centric and OTTDistributedCollaborativeNon-linearDecentralizedPeer-to/from-PeerMulti-screen & deviceBroadcast and BroadbandTransmedia as the default
http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html
Some really cool tech may also need questioning: is this still human-centric?
Access not Ownership
Disembodiment everywhere
New Generativesbeing invented:)
Tablets: Content. Social. Commerce.
Devices and broadband and social: new collaborations!
On the TV, our ‘job’ was to consume
On mobile devices and tablets our ‘job’ is to engage
Not negotiable
Scarcity is the past - like it or not.Curation, Context, Relevance is ...King :)
For tomorrow’s SoLoMo tablet users, traditional broadcasters may become just one of many Apps
Television⇠➲ Internet ⇠➲ Mobile
Build new values around the content
Build new values around the content
Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print - and the End of Disruption for marketers and advertisers
‘The People formerly known as Consumers’
The
futu
re is
already h
ere!
About Risks ... and SpeedRealtime everything
Public Media :)
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Independence Interdependence
Image via Tumblr.com/unknown
Egosystem (Distribution) Ecosystem (Attention)Source: WSJ.com
Source: Neil Perkin / TFA
Producers will have many new ways to reach their audiences
Centralized Media ⇠➲ Open Content Ecosystems
Note: Hyper-Collaboration is a crucial requirement for the creation of all new ecosystems
The
futu
re is
already h
ere!
Digital Content ‘Piracy’
Source: Neil Perkin / TFAToxic assumption: controlling distribution is key to £
The problem is not the pay - it’s the wall!
Source: ClickZ Stats
People pay for value, brand, trust - RTP is crucial
Cable TV without Cable, Shows without Studios
Not to worry: real experiences
will prevail :)
And we’ll want both , actually:)
Thanks for your time!
D E S I G N :C R E A T I V E
#askgerd
www.thefuturesagency.comwww.gerdtube.comwww.mediafuturist.com