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Blogging:
Benefits, Tips & Tricks
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June 21, 2011
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Housekeeping
Questions
Please submit your questions via the chat
feature. We will have about 15 minutes for Q&A
at the end of the webinar.
Webinar / Slide Deck Archive:An archive of the webinar and the slide deck
will be posted by June 29, 2011 here:
http://www.rwjfleaders.org/resources.
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Barrett WhitenerSenior Health Communication Manager,IQ Solutions
Brendan Nyhan, Ph.D.200911 RWJF Scholar in Health Policy ResearchAssistant Professor of Government, Dartmouth
College
Blogging Overview
Zachary Meisel, M.D., M.P.H., M.Sc.200811 RWJF Clinical Scholar
Assistant Professor of Emergency Medicine,University of Pennsylvania
Todays Presenters
To Blog or Not to Blog
How to Get StartedNatalia BarolinHealth Communication Manager,IQ Solutions
Nuts and Bolts
of Blogging
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Barrett Whitener
Senior Health Communication
Manager, IQ Solutions
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Communication Options
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Communication Options
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Blog
: a Web site that contains an online personal journal with
reflections, comments, and often hyperlinks provided by
the writer; also : the contents of such a site
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Blog
Intentional Gathering Place
More or Less Formal
Influence Booster
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Assistant Professor of
Emergency Medicine,
University of Pennsylvania
Medical Editor, LDI Health
Economist
Columnist for TIME.com
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Zachary Meisel, M.D., M.P.H., M.Sc.200811 RWJF Clinical Scholar
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Collaboration
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Jesse M. Pines, M.D.Director, Center for Health Care Quality
Associate Professor, Emergency Medicine and Health PolicyGeorge Washington University
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http://community.the-hospitalist.org/blogs/
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http://ldihealtheconomist.com/
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Creating and Promoting Your Blog
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Blogger at brendan-nyhan.com,
HuffPost Pollster, and Washington
Monthly
Assistant Professor of
Government, Dartmouth College
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Brendan Nyhan, Ph.D.200911 RWJF Scholar in Health Policy Research
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http://www.brendan-nyhan.com/
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Who do you want to reach and influence?
The public/media. Example: www.themonkeycage.org/
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Academic peers/colleagues. Example:
www.stat.columbia.edu/~gelman/blog/
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Who do you want to reach and influence?
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Who do you want to reach and influence?
Policymakers & influencers. Example:
http://theincidentaleconomist.com/
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Writing a blog post
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Target audience:
Political bloggers
Political
scientists/pollsters
Sophisticated
readers
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Writing a blog post
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Focused on a point ofcontention
Clear lede
High-profile foil
Apply evidence and
expertise to questions of
broad relevance
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Writing a blog post
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Fact-checking Centered on high-
profile claim
Accessible language
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Build a following
Share with friends,
family, and colleagues
Targeted, personal
email to journalistsand bloggers
Post to Facebook and
Twitter
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Setting up a blog
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Natalia Barolin
Health Communication
Manager, IQ Solutions
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RWJF Blog Opportunities
RWJF Human Capital Grantee
Network Blog
RWJF Alumni Network Blog RWJF Human Capital Blog
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RWJF Human Capital Grantee Network
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RWJF Alumni Network
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hcblog@prsol
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Broadcasting via Blogging
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Next Human Capital Webinar
Making Data Sing:
Talking About Research to a Lay Audience
Coming on September 21, 2011
2:00 3:00 p.m.
Presented by PR Solutions
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Blogging:
Benefits, Tips & Tricks
June 21, 2011