Download - Blog Post Optimization - Content Governance
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@SlingshotSEO | www.SlingshotSEO.com
ContentGovernance
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@SlingshotSEO | www.SlingshotSEO.com
CONTENT GOVERNANCE
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@SlingshotSEO | www.SlingshotSEO.com
WHAT IS CONTENT
Governance?
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@SlingshotSEO | www.SlingshotSEO.com
CONTENT GOVERNANCE
“Content governance is the day-to-day detailed management of content delivery and style. The tools involved in content governance can and may include content workflows, editorial guidelines, style guides, editorial management boards, web content committees, publishing calendars, etc.”
- @ahaval
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@SlingshotSEO | www.SlingshotSEO.com
CONTENT GOVERNANCE
“Content governance is the management of content style. It includes editorial guidelines and style guides.”
- @SlingshotSEO
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@SlingshotSEO | www.SlingshotSEO.com
OverallOUR
Governance is Pretty Liberal
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@SlingshotSEO | www.SlingshotSEO.com
CONTENT GOVERNANCEGoals
1. Foster consistency, not uniformity
2. Create principles, not rules
3. Enhance the Slingshot SEO brand
4. Minimize risk exposure
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@SlingshotSEO | www.SlingshotSEO.com
CONTENT GOVERNANCEEditorial Guidelines
1. Internal & External Privacy
2. Data & Information Security
3. Brand Integrity
4. Creative Commons & Attribution
5. The “Grey Area”
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Internal & External
Privacy
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@SlingshotSEO | www.SlingshotSEO.com
CONTENT GOVERNANCEInternal Privacy
• Names, SM Accts, Phone Numbers, Addresses, etc.
• Names, Phone Numbers, Addresses, etc.
External Privacy
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@SlingshotSEO | www.SlingshotSEO.com
Data & Information
Security
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@SlingshotSEO | www.SlingshotSEO.com
CONTENT GOVERNANCEData & Information Security
1. Client Metrics, Tools Used, etc.
2. Client Processes
3. Internal & External Proprietary Information
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Brand
Integrity
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Does YOURContent
Align with. . ?
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CONTENT GOVERNANCEBrand Integrity
» Purpose
» Mission
» Vision
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The GrayArea
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@SlingshotSEO | www.SlingshotSEO.com
CONTENT GOVERNANCEThe Gray Area
• You can smell the gray. . .
• Religion & Politics
• Anything that can be construed as offensive
• Anything that is or appears to be illegal
The DO NOT ENTER Zone
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Creative Commons &
Attribution
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CONTENT GOVERNANCECreative Commons
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CONTENT GOVERNANCECreative Commons
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@SlingshotSEO | www.SlingshotSEO.com
CONTENT GOVERNANCEFair Use
Fair use is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work.
• criticism• comment • news reporting
• teaching • scholarship• research
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Give Credit WhereCredit is DueAttribution
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CONTENT GOVERNANCEAttribution
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@SlingshotSEO | www.SlingshotSEO.com
CONTENT GOVERNANCEStyle Guide
1. 1st Person
2. Acronyms
3. Anchor Text
4. One Space or Two?
5. Numbers
6. Ordered and Unordered Lists
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1st PersonNo One CaresAbout YOU!
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Acronyms“Always” Spell it Out (ASO) FIRST
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Anchor TextNouns NOT Verbs
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One Space or Two?
One Space After a Period. . . PERIOD!
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NumbersOne to Nine
10, 11. . . 1NF1N1TY
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Ordered & Unordered Lists
Use Them!
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CongratulationsLET THE GAMES BEGIN!
YOU ARE NOW OFFICIALBRAND CORRESPONDENTS