Download - Blog Marketing: The New Era of Cyberspace
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Blog MarketingBlog MarketingThe New Era of CyberspaceThe New Era of Cyberspace
Indonesia Marketing Association (IMA) GatheringIndonesia Marketing Association (IMA) GatheringSantikaSantika Premiere Hotel, SemarangPremiere Hotel, Semarang27 September 200727 September 2007
RidwanRidwan SanjayaSanjaya, SE, , SE, S.KomS.Kom, MS.IEC, MS.IECFakultasFakultas IlmuIlmu KomputerKomputer UnikaUnika SoegijapranataSoegijapranata
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Curriculum VitaeCurriculum Vitae
RidwanRidwan SanjayaSanjayaPendidikanPendidikan FormalFormal–– S2 Internet & ES2 Internet & E--Commerce TechnologyCommerce Technology–– S1 S1 EkonomiEkonomi ((ManajemenManajemen PemasaranPemasaran))–– S1 S1 KomputerKomputer ((TeknikTeknik InformatikaInformatika))
PekerjaanPekerjaan SaatSaat IniIni::–– DekanDekan FakultasFakultas IlmuIlmu KomputerKomputer UNIKA UNIKA SoegijapranataSoegijapranata–– PengasuhPengasuh RubrikRubrik KonsultasiKonsultasi Internet Internet SuaraSuara MerdekaMerdeka–– PenulisPenulis BukuBuku--BukuBuku KomputerKomputer
BisaBisa dihubungidihubungi melaluimelalui::–– [email protected]@gmx.net–– http://http://ridwan.sanjaya.orgridwan.sanjaya.org–– http://http://ridwansanjaya.blogspot.comridwansanjaya.blogspot.com
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Blogs will change Blogs will change your businessyour business
…… whether you like or notwhether you like or not
(Business Week, May 2005)(Business Week, May 2005)
Blogs are a great way to provide a feedback mechanism
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Blog Blog cocokcocok untukuntuk pemulapemula!!
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InovasiInovasi TerbaruTerbaru
Blog, Blog, inovasiinovasi terbaruterbaru daridari teknologiteknologiwebwebBerdasarkanBerdasarkan TechnoratiTechnorati bulanbulan AgustusAgustus2007 2007 tercatattercatat adaada 94 94 jutajuta Blog Blog ((OktoberOktober 2005, 14 2005, 14 jutajuta))80,000 Blog 80,000 Blog terdaftarterdaftar setiapsetiap harihari
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PertanyaanPertanyaan
ApaApa ituitu Blog?Blog?ApaApa ManfaatManfaat Blog?Blog?KenapaKenapa Blog?Blog?SiapaSiapa ContohContoh PenggunanyaPenggunanya??KenapaKenapa Blog Marketing?Blog Marketing?BagaimanaBagaimana ImplementasinyaImplementasinya??
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ApaApa ituitu Blog?Blog?
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Blog?Blog?
Blog Blog atauatau Weblog Weblog sebetulnyasebetulnya hanyahanyamerupakanmerupakan salahsalah satusatu bentukbentuk websitewebsiteDapatDapat dilihatdilihat dengandengan menggunakanmenggunakan web web browserbrowser padapada umumnyaumumnya
Mozilla Firefox Internet Explorer
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Blog? (contBlog? (cont’’d)d)
TidakTidak perluperlu keahliankeahlian programmingprogramming
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Blog? (contBlog? (cont’’d)d)
DapatDapat didi--updateupdate dengandengan cepatcepatTersediaTersedia fasilitasfasilitas yang yang umumnyaumumnya cukupcukupmudahmudah digunakandigunakan dalamdalam menulismenulis
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Blog? (contBlog? (cont’’d)d)
AndaAnda tidaktidak perluperlu membuatmembuat desaindesain website website sendirisendiri karenakarena semuanyasemuanya telahtelah disediakandisediakan
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Blog? (contBlog? (cont’’d)d)
Dapat menambahkan Dapat menambahkan fotofoto ataupun ataupun alamat alamat internetinternet lainnya di dalam catatan Bloglainnya di dalam catatan Blog
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Blog? (contBlog? (cont’’d)d)
PengunjungPengunjung blog blog dapatdapat memberikanmemberikankomentarkomentar balikbalik, , sanggahansanggahan, , ataupunataupuncatatancatatan tambahantambahanSebuahSebuah aplikasiaplikasi web yang web yang memuatmemuatsecarasecara periodikperiodik tulisantulisan--tulisantulisan padapadasebuahsebuah webpage webpage umumumum(http://(http://id.wikipedia.orgid.wikipedia.org/wiki/Blog)/wiki/Blog)
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Blog? (contBlog? (cont’’d)d)
ApabilaApabila dikemasdikemas dengandengan baikbaik, , akanakan menjadimenjadi humashumas dandan pemasarpemasarbagibagi perusahaanperusahaan!!
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ManfaatManfaat BlogBlog
MenciptakanMenciptakan komunitaskomunitas ““pewartapewarta””..MembangunMembangun kepercayaankepercayaan dengandengankomunitaskomunitas..MembantuMembantu mengembangkanmengembangkan ideide dandanpemikiranpemikiran..BerbagiBerbagi dandan mendapatkanmendapatkanpengetahuanpengetahuan..MemperolehMemperoleh feedback feedback pengunjungpengunjung..
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PenyediaPenyedia LayananLayanan Blog Blog (Gratis)(Gratis)
Friendster (Friendster (friendsterblogs.friendster.comfriendsterblogs.friendster.com),),Microsoft Network (Microsoft Network (spaces.msn.comspaces.msn.com), ), Google Blogger (Google Blogger (www.blogger.comwww.blogger.com), ), atauatauBlogspotBlogspot ((www.blogspot.comwww.blogspot.com),),Yahoo! (360.yahoo.com), Yahoo! (360.yahoo.com), Multiply (Multiply (multiply.commultiply.com), ), IndosiarIndosiar ((blog.indosiar.comblog.indosiar.com) , ) , dandanBoleh.comBoleh.com ((blog.boleh.comblog.boleh.com), ), dlldll
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BlogwareBlogware (Install (Install SendiriSendiri))
Movable Type, Movable Type, WordPressWordPress, , TextPatternTextPattern..
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Perusahaan Perusahaan PenggunaPengguna
KecapKecap BangoBangoElexElex MediaMediaMicrosoftMicrosoftIBMIBMBoeingBoeing
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kecapkecap--bango.blogspot.combango.blogspot.com
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elexmedia.multiply.comelexmedia.multiply.com
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blog.tempointeraktif.comblog.tempointeraktif.com
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ameliahirawan.blogspot.comameliahirawan.blogspot.com
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danielproperti.blogspot.comdanielproperti.blogspot.com
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dokteriwan.blogspot.comdokteriwan.blogspot.com
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thekampretshow.multiply.comthekampretshow.multiply.com
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KenapaKenapa Blog?Blog?
SahabatSahabat MesinMesin PencariPencariMesinMesin pencaripencari sepertiseperti Google and Yahoo! Google and Yahoo! sangatsangatpekapeka dengandengan Blog.Blog.KomunikasiKomunikasi LangsungLangsungTerdapatTerdapat fasilitasfasilitas untukuntuk berkomunikasiberkomunikasi secarasecaralangsunglangsung dengandengan jujurjujur dengandengan konsumenkonsumen..MembangunMembangun CitraCitraMerupakanMerupakan jalurjalur lain lain dalamdalam membangunmembangun citracitra didihadapanhadapan konsumenkonsumen..BerbedaBerbeda dengandengan Media LainMedia LainDapatDapat digunakandigunakan untukuntuk berbagaiberbagai kepentingankepentingan, , antaraantara lain lain promosipromosi, , relasirelasi, , dandan perbaikanperbaikan..
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SahabatSahabat MesinMesin PencariPencari
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KenapaKenapa Blog? (contBlog? (cont’’d)d)
Media Media dandan Public RelationsPublic RelationsMerupakanMerupakan media media dandan humashumas yang yang baikbaik..PengelolaPengelola ReputasiReputasiDapatDapat membantumembantu mengelolamengelola reputasireputasi didi internet.internet.PewartaPewarta KeahlianKeahlianDapatDapat menajamkanmenajamkan caracara pandangpandang, , pengetahuanpengetahuan, , dandan keahliankeahlian dalamdalam bidangbidang AndaAnda..Internal Internal ProyekProyek ManajemenManajemenMudahMudah digunakandigunakan untukuntuk berkomunikasiberkomunikasi dalamdalaminternal internal organisasiorganisasi..
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BagaimanaBagaimana MembuatMembuatBlog?Blog?
ContohContoh : Blogger / : Blogger / BlogspotBlogspot
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MendaftarkanMendaftarkan DiriDiri
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MengisiMengisi FormulirFormulir
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MemberikanMemberikan NamaNama BlogBlog
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MemilihMemilih DesainDesain
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SelesaiSelesai!!
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MenulisMenulis didi BlogBlog
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MelihatMelihat BlogBlog
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MerubahMerubah DesainDesain
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MenambahMenambah ElemenElemen
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KenapaKenapa Blog Marketing?Blog Marketing?
BanyakBanyak fiturfitur dalamdalam Blog yang Blog yang mendukungmendukungPemasaranPemasaran–– Viral MarketingViral Marketing–– Multimedia (Multimedia (dukungandukungan ekspresiekspresi))–– Publishable (Publishable (mudahmudah ditulisiditulisi))–– Findable (Findable (mudahmudah dicaridicari))–– Social (Social (jaringanjaringan dengandengan konsumenkonsumen))–– Linkable (Linkable (ikatanikatan antarantar pemilikpemilik blog)blog)–– SyndicatableSyndicatable ((dapatdapat diadopsidiadopsi web lain)web lain)
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ImplementasiImplementasi
BuatlahBuatlah Blog Blog AndaAndaKelolaKelola kontenkonten didi dalamnyadalamnya–– SeringSering–– BermanfaatBermanfaat, , meskimeski singkatsingkat–– KeywordKeyword–– LabelLabel–– MultimediaMultimedia
KelolaKelola KomunikasiKomunikasi didi dalamnyadalamnyaKelolaKelola JaringanJaringan dengandengan KomunitasKomunitasPromosikanPromosikan Blog Blog AndaAnda
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HasilHasil dalamdalam KomunikasiKomunikasi
IdeasIdeasProductsProductsVisibilityVisibilityTeamworkTeamwork
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LuaranLuaran yang yang diharapkandiharapkan
Meningkatkan loyalitas konsumenMeningkatkan loyalitas konsumenMenciptakanMenciptakan komunikasikomunikasi awalawalReaksiReaksi padapada aktivitasaktivitas negatifnegatifMenekankan pengaruh atas pengaruh Menekankan pengaruh atas pengaruh lain di luarlain di luar
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MengektifkanMengektifkan Blog Blog MarketingMarketing
CantumkanCantumkan dalamdalam ee--mailmailCantumkanCantumkan dalamdalam kartukartu namanamaCantumkanCantumkan didi official web official web CantumkanCantumkan dalamdalam iklaniklan
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CantumkanCantumkan dalamdalam ee--mailmail
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CantumkanCantumkan dalamdalam kartukartunamanama
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CantumkanCantumkan didi official webofficial web
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TerimaTerima kasihkasih
ridwansanjaya.blogspot.comridwansanjaya.blogspot.com