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Park Board Committee Meeting
July 22, 2019
BLOEDEL CONSERVATORY
50TH ANNIVERSARY
CELEBRATION Program & Funding
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Purpose/Objective
Present Park Board’s proposed program for Bloedel’s 50th anniversary
Seek approval to use up to $50,000 from the Corporate Sponsorship
Fund to deliver this program
Review complementing initiatives by the Vancouver Botanical Garden
Association (VBGA) to commemorate this important milestone
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Policy for Use of Corporate
Sponsorship Funds
Approved uses:
• To fund one-time expenditures to a
limit of $50,000 that will support
revenue generating activities
• To fund initiatives with one-time
expenditures to a limit of $50,000 that
will result in improved efficiencies
• To fund one time expenditures above
existing funding levels in the
operating budget that are beneficial to
the parks & recreation system
All expenditures require Board
approval
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Background Bloedel Conservatory
Popular Vancouver attraction;
opened on December 6, 1969
Provides educational &
interactive opportunities to learn
about/engage with unique
varieties of tropical plants & birds
Sizeable growth in attendance
and engagement in recent years:
• Over 180,000 visitors in 2018
• Holiday Heights attracted roughly
30,000 visitors in same year
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Background Celebration of Major Milestones
Park Board has a history of
celebrating major milestones at
signature locations
Past commemorative programs
include:
• Stanley Park 125th anniversary
(2013)
• Queen Elizabeth Park 75th
anniversary (2015)
• VanDusen Botanical Garden 40th
anniversary (2015)
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Proposed Park Board
Anniversary Program
Three key components:
Public
awareness/recognition
campaign (~$45,000)
• Street banners
• Large signs at park
entrance
• Onsite signage at Bloedel
• Branded merchandise
Gala evening event
(~$50,000)
By-invitation event
December 6, 2019
Holiday Heights at
Bloedel (~$30,000)
New décor elements
Extended event run
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Preliminary Design Elements Anniversary Logo
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Preliminary Design Elements Street Banners
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Preliminary Design Elements Queen Elizabeth Park Entrance Signage
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Preliminary Design Elements Queen Elizabeth Park Entrance Signage
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Preliminary Design Elements Branded Merchandise
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Proposed Park Board
Anniversary Program
Total cost of anniversary program
estimated at $125,000
Staff seeking Board approval to
use up to $50,000 from the
Corporate Sponsorship Fund
Remaining program costs would
be funded by operating budget
VBGA funding for street banners
could reduce financial impact to
the Park Board
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VBGA Celebration Program
VBGA also hosting and funding several
initiatives to commemorate milestone
Celebration event
• Ticketed event for 100 to 150 guests
• October 18, 2019
Commemorative booklet
Donor dinner
• Seasons in the Park Restaurant
• November 28, 2019
Program series
• Three-part series featuring speakers,
art & fashion show at VanDusen
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Other Considerations
Epiphyte Arch Project
• Add new horticultural feature/attraction
• Estimated cost - up to $250,000
• Potential VBGA contribution for a portion of
project
Plaza Fountain Lighting Project
• Upgrade existing infrastructure to
programmable LED-based system
• Estimated cost - up to $350,000
• Feasibility study to be undertaken to refine
project scope and cost ($1,300)
Either or both initiatives could be
added; subject to vendor availability
and timelines; may require
reprioritization of projects
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Conclusions
Bloedel celebrates its 50th
anniversary later this year
Park Board has a history of
celebrating major milestones
Celebration program developed to
commemorate occasion
Staff seeking approval for the
program & to use of up to $50,000
from Corporate Sponsorship Fund
Staff confident program can be
delivered successfully and as
intended
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Recommendation – FINAL as AMENDED
A. THAT the Vancouver Park Board approve the 50th Anniversary
Celebration Program that has been designed and developed to
commemorate the 50th anniversary of the Bloedel Conservatory; and
B. FURTHER THAT the Park Board approve the contribution of up to
$50,000 from the Corporate Sponsorship Fund for the
implementation and delivery of the Bloedel Conservatory’s 50th
Anniversary Celebration Program; and
C. THAT the Park Board explore the feasibility of allocating up to
$150,000 from the operating budget to provide a portable for the
VBGA to do public education at Bloedel in concert with the 50th
anniversary.
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