Download - Big Bazaar Ppt
Presented By: Sumit Kumar
IntroductionType Public
Industry Retailing
Founded 2001
Headquarters Mumbai, Maharashtra, India
Products Department store
Revenue 6000 crore (US$1.1 billion) crores (in 2011) (Big Bazaar and Food Bazaar combined)
Employees ~ 36000 people
Parent Future Group
Divisions ~ 214
Website http://www.bigbazaar.com
Contd…
Big Bazaar is the largest hypermarket chain in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. of retail space.
Future Group also owns
Future Group
Central Hypermarket
Pantaloons
fbb
futurebazaar.comHomeTown
eZONE
Brand Factory
ObjectivesTo collect local information of the customer.
Find out the satisfaction parameter for purchasing.
Effect of organized retail shop for purchasing.
Merchandising, assortment, and ambience importance.
MIS, CRM Importance in Big Bazaar.
Research Methodology
• Research Design - Exploratory Research.• Sampling Design: Non Probability sampling-
Convenience sampling • Sample Size: 50 Customers• Data Collection: Data is collected from various
customers through personal interaction. Specific questionnaire is prepared for collecting data
Data Analysis
Higher income Group5%
Middle Income Group50%Lower Income Group
20%
No Income Group25%
INCOME GROUP
Customers visit Big Bazaar
Weekly29%
Monthly34%
Quarterly23%
On un-
planned
basis14%
Purpose behind visiting big bazaar
Shopping Outing Both
60%
10%
30%
Series1
Demand for other retail outlets in a mall
Garment Outlet 42%
Footwear Outlet 13%
Food Court 19%
En-ter-tain-
ment 13%
Gift Corner
6%
Jewelers and Watches Store
6%
Products mostly purchased by customers in big bazaar
Clothes Grocery Food Item Leather Item Electronic Item Gift Item Any other Item 0%
10%
20%
30%
40%
50%
60%
70%
Series1
Expenditure pattern of customers coming in to big bazaar
Below Rs.500 /single visit11%
500-1000 /sin-
gle visit16%
1000-1500 /single
visit22%
1500-2000 /single
visit22%
More than 2000 /single
visit29%
Customers preference of timing to visit big bazaar
11 A.M - 1 P.M 8%
1 P.M – 3 P.M 17%
3 P.M – 6 P.M35%
6 P.M – 10 P.M40%
Comparison of factors which encourages customers to come in to big bazaar
Price Service Ambience Product Variety
Product Quality
Convenience
60%
40%
50%
65%
20%
35%
Series1
Services of the sales personnel in Big Bazaar
Very good17%
Good29%
Ok36%
Poor13%
Very poor5%
FINDINGS
Customers realized that Big Bazaar stores provide qualitative products/service with reasonable price.
At present time Big Bazaar provide different types of product assortments to the customers.
Big bazaar has a good reputation of itself in the market.
Big bazaar has positioned itself in the market as a discounted store.
Big Bazaar mainly deal with middle income group people who want qualitative product with reasonable cost.
SUGGESTIONS
Big bazaar should include more of
branded products its product category so as
to attract the brand choosy people to come
in to big bazaar.
The service of the sales person is needed to be
improved. Personal care should be taken by the
sales person for the customers so that the customers feel good.
Customer care department is needed to take proper care of customer complaints
and queries.
Conclusion
Big bazaar is a major shopping complex for today’s customers. It is a place where customers find variety of products at a reasonable price.
Big bazaar has a good reputation of itself in the market. It has positioned itself in the market as a discounted store. It holds a huge customer base.
The majority of customers belong to middle class family. The youth generation also likes shopping and moving around big bazaar.