![Page 1: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/1.jpg)
SOCIAL MEDIA
THE NEXT GENERATION OF Social Media Tools
![Page 2: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/2.jpg)
My name is Maren Hogan.
You can find me on the internet
@marenhogan
If you want to chat after, we totally can.
![Page 3: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/3.jpg)
…social recruiting has been done to death…
![Page 4: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/4.jpg)
HR Pros have nailed the Big 3 of social media
LinkedIn Twitter but…
![Page 5: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/5.jpg)
…going beyond the big three is the next step.
![Page 6: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/6.jpg)
Some of us were dragged
into the social media world
screaming and
kicking.
![Page 7: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/7.jpg)
It has become apparent that
social media in recruiting is
effective, inexpensive, and
… fun?
![Page 8: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/8.jpg)
EXPANDING your company’s reach via
these newer social networks is the next step.
![Page 9: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/9.jpg)
THINK BIG or
smaller, whichever way you look at it. You’re expanding your reach through smaller outlets.
![Page 10: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/10.jpg)
Wikipedia +
Facebook (twist)
+ LinkedIn (q&a forums)
QUORA
![Page 11: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/11.jpg)
Quora enables you
to take a DEEPER
look into potential
candidates
![Page 12: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/12.jpg)
Quora will highlight competitive intelligence, dialogue, and a reflective experience.
![Page 13: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/13.jpg)
OVERWHELMING
In the beginning, Quora can be a bit
![Page 14: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/14.jpg)
This is a POWERHOUSE
of data that at first may take some time to
navigate. BUT …
![Page 15: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/15.jpg)
sign on, follow those on your Twitter, LinkedIn, & Facebook pages. refine your search and browse by specific topics.
![Page 16: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/16.jpg)
SHOW TELL AN
D DRIBBBLE =
F O R D E S I G N E R S S All
types of designers use
this site to flaunt their
work, process, and projects.
It is meant to showcase work
and generate leads for designers.
![Page 17: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/17.jpg)
This is a niche site meant specifically
for the professional
networking of designers and their
counterpart sourcers.
![Page 18: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/18.jpg)
GITHUB
ALL THINGS CODE
Sites like these enable recruiters to save time and resources by giving them quick and easy to access samplings of candidates’ work,
whether they’re passive or not.
![Page 19: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/19.jpg)
FourSquare Followers are able to see your location check-ins with comments, tips and pictures.
![Page 20: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/20.jpg)
This is a great way to interact with
candidates on a more personal
level.
![Page 21: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/21.jpg)
Instagram It provides unique
filters and easy
sharing ability of pictures.
Like other networks
you follow and are followed
back.
![Page 22: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/22.jpg)
of American companies use social media for
recruiting:
89%
of those companies report that they’ve
hired through social media in
the past year.
64%
![Page 23: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/23.jpg)
A lot of folks pointed out that there are tools that make searching these sites a lot easier.
Aggregators
![Page 24: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/24.jpg)
![Page 25: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/25.jpg)
Where the $$$ is
![Page 26: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/26.jpg)
MEET UP a tool for recruiters looking to snag top talent very quickly.
![Page 27: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/27.jpg)
How is this used in HR?
![Page 28: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/28.jpg)
But here’s the dirty little secret
about all of these tools, aggregators, groups and
technologies:
They probably won’t ALL work for you.
![Page 29: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/29.jpg)
The technology and the demographics have changed the game. Any given communications channel may be
exactly right or exactly wrong for your
recruiting efforts.”
“ ”
HR E
xam
iner
John
Sum
ser
![Page 30: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/30.jpg)
There are always GROWING PAINS
![Page 31: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/31.jpg)
If you haven’t put any thought into how you are going to use it or who you are looking for…
KEEP IN MIND
it will very (embarrassingly) fail.
![Page 32: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/32.jpg)
Paying close attention to:
• the type of people you want +"• sort of recruiting environment in
which you find yourself +"• the business for which you are
being an ambassador ="
![Page 33: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/33.jpg)
Knowing about sites like this &
establishing a presence is key.
![Page 34: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/34.jpg)
Become a part of what they are doing, interact, comment, and follow. There are endless possibilities.
Engage Your Community
![Page 35: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/35.jpg)
AWAY SHY DON’T from the fun
and exciting world of
recruiting in social media
simply because you’re stuck in
your old-school ways.
![Page 36: Beyond the Big Three: Social Recruiting Today #ILSHRM 2013](https://reader034.vdocuments.site/reader034/viewer/2022042613/5418e4237bef0a48248b6679/html5/thumbnails/36.jpg)
Sources • http://theundercoverrecruiter.com/foursquare-
for-recruitment/!• http://www.ere.net/2012/05/14/recruiting-on-
pinterest-instagram-and-dribbble-to-build-your-innovation-brand/!
• http://www.sourcecon.com/news/2013/06/28/a-second-look-beyond-the-big-3/!
• http://www.ere.net/2013/06/06/social-media-recruiting-beyond-facebook-twitter-and-linkedin/!
• http://www.slideshare.net/VivekReddy4/how-to-recruit-using-github-quora-dribbble-more!