Download - Beth Russell - Seren Portfolio
-
7/27/2019 Beth Russell - Seren Portfolio
1/13
-
7/27/2019 Beth Russell - Seren Portfolio
2/13
Measure
Design
Research
Vodafone
design spec
updates
Vodafone
icons for
website
Illustrations for Seren to use in future storyboarding and journey mapping
Timeline of my six week internship at Seren
Invitation to
Serens
anniversary party
Dashboard design concepts for the National Lottery
Barclays data snapshot of
recommendation
infographic
Seren Telco
research customer
journey map
Vodafone
day
Wonga Customer journey map
Concept sketches tested for
client workshop. Developed
concept into prototype for
future potential clients.
Measurement
team presen-
tation
Watched lab tests for HP and
Lottery. Designed graph of HP
results and UI screen proposal
Lottery
presentation
and poster
Blog
image for
seren.com
Sourced stock
photos forBarclays cloud it.
Legal and General
customer journey
framework
Nokia research
infographic
EEG participant
Seren company
structure
infographic
16th September - 25th October 2013
-
7/27/2019 Beth Russell - Seren Portfolio
3/13
Seren Storyboard Illustrations
Seren want to have a consistant way of storyboarding customer journeys to clients.
This is a girl in her home, making use of various channels that she may have access to...
-
7/27/2019 Beth Russell - Seren Portfolio
4/13
Here she is in a high street store (phone or retail), having a conversation with a sales assistant.
Below are other character options...
-
7/27/2019 Beth Russell - Seren Portfolio
5/13
This is an oce setting, also demonstrating
people having a phone conversation.
-
7/27/2019 Beth Russell - Seren Portfolio
6/13
HP printer tests: graph of results
I watched participants test the interface of a HP printer at Serens lab facilities. They were presented with three concept
interfaces which they rated after each concept and again at the end of the whole test. The results were originally
displayed in a table, so I designed the results in a three way bar chart clearly showing concept B as the strongest.
-
7/27/2019 Beth Russell - Seren Portfolio
7/13
In order to communicate the results to HP in greater detail. UX
strategist Leena Vesterinen drew up her own interface concept
based on the ndings. I then put together these three visuals to be
included in the presentation to HP. The concept demonstrates the
ability to Edit > Add > Remove shortcuts on a touch screen printer.
HP concept based on results
-
7/27/2019 Beth Russell - Seren Portfolio
8/13
Data Snapshot infographic This infographic shows the results from Serens quarterly data analysis of Barclays recommendation gures
-
7/27/2019 Beth Russell - Seren Portfolio
9/13
Client meeting prep and workshop drawings
Serens research into the
Telecommunication
industry pinpointed which
aspects of phone company
websites are least user
friendly. One of the issues
was people struggling toaccess their bill on O2s
website. I wireframed the
steps needed to access
your bill on the existing O2
website to be discussed
and analysed.
During discussion of the existing O2 website, I drew up potential website ideas and
improvements. The group decided that the journey to accessing your phone bill would really
start with a text message from O2 linking the user directly to their usage information in their
account on their phone. I drew our proposed solution, which was then tested in Serens testing
labs in contrast to the existing mobile website.
-
7/27/2019 Beth Russell - Seren Portfolio
10/13
Developing concept into a prototype
The lab testing was a success, so it was decided to turn the sketchesinto simple prototypes to use during lab inductions for new clients.
Lavelle Hurley tranferred the images onto a Samsung phone
-
7/27/2019 Beth Russell - Seren Portfolio
11/13
I conducted a service design research task. This was to nd out how
telecommunication companies respond to unique customer needs.
Companies such as EE, Vodafone and O2 are great at promoting and selling the
latest mobile phone releases, but how prepared are they for future phone
technology such as smart watches? Similarly, would they be able to suggest a
suitable smart phone for an elderly person to use condently?
Consistency on
both platforms
Attentiveness to
customer
Knowledge of
productsHelpful advice
provided
Enthusiasm
1
11
1
12
2
22
23
3
3
3
34
4
44
4 5
5
55
5
Telco service research and journey map
-
7/27/2019 Beth Russell - Seren Portfolio
12/13
National Lottery dashboard ideas These are some visual ideas for how better to present the Lottery dashboard statistics
-
7/27/2019 Beth Russell - Seren Portfolio
13/13
The Paylater Card Customer JourneyA customer journey diagram showing the process of somebody using an app to apply for
an immediate loan, purchased on a separate card that they can pay back in installments