Download - Best Practices for Non-Profit Fund Raising
![Page 1: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/1.jpg)
![Page 2: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/2.jpg)
•
•
•
![Page 3: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/3.jpg)
•
–
–
–
![Page 4: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/4.jpg)
•
•
•
•
•
![Page 5: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/5.jpg)
•
–
–
–
The Philanthropic Giving Index (PGI)
reveals current trends and future
expectations in American philanthropic
giving.
![Page 6: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/6.jpg)
•
•
•
•
•
Nonprofit Fundraising Trends 2009
For Release 2/25/09
Conducted and Prepared by: Kevin Johnson
![Page 7: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/7.jpg)
•
•
–
–
–
–
![Page 8: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/8.jpg)
•
–
–
–
Sources: The DMA Response Rate Study,
What Sticks by Rex Briggs and Greg Stuart
From What Sticks:
19% of all marketing spend fails outright
67% of all marketing spend could achieve increased
results without additional spend by modifying tactics.
![Page 9: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/9.jpg)
•
–
–
1% of
Donors
4% of
Donors
95% of
Donors
70% of
dollars
25% of
dollars
5% of
dollars
![Page 10: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/10.jpg)
•
–
–
–
1% of
Donors
9% of
Donors
90% of
Donors
40% of
dollars
50% of
dollars
10% of
dollars
![Page 11: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/11.jpg)
•
•
“As charities seek ways to offset the effects of
the bad economy and, in many cases, declining
contributions, they are increasingly resorting to
layoffs, hiring freezes, and other cost-cutting
measures”. Philanthropy Today, January 20, 2009
![Page 12: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/12.jpg)
•
![Page 13: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/13.jpg)
•
![Page 14: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/14.jpg)
•
•
•
•
•
•
•
![Page 15: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/15.jpg)
Channels Capture Information
Data
Best Practices
Nurture Activities
Landing Pages Purls and/or Gurls
![Page 16: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/16.jpg)
Right Time
20x lift Learning Response Rate
Static Personalized Highly Relevant
10x lift
20% lift
5x lift Right Message
2x lift Right Individual
Personalized
![Page 17: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/17.jpg)
•
•–
•
•
•
•
![Page 18: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/18.jpg)
![Page 19: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/19.jpg)
•
–
–
–
–
•
–
![Page 20: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/20.jpg)
![Page 21: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/21.jpg)
Link to Website
Announcement of
Direct Mail Piece Tied to other
communication
tactics
![Page 22: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/22.jpg)
![Page 23: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/23.jpg)
![Page 24: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/24.jpg)
![Page 25: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/25.jpg)
![Page 26: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/26.jpg)
![Page 27: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/27.jpg)
![Page 28: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/28.jpg)
![Page 29: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/29.jpg)
![Page 30: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/30.jpg)
![Page 31: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/31.jpg)
•
•
•
•
•
•
•
![Page 32: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/32.jpg)
•
•
![Page 33: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/33.jpg)
•
•
•
•
![Page 34: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/34.jpg)
Web, print and electronic communication
![Page 35: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/35.jpg)
•
•
![Page 36: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/36.jpg)
•
•
•
•
•
![Page 37: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/37.jpg)
•
•
•
![Page 38: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/38.jpg)
•
![Page 39: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/39.jpg)
•
![Page 40: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/40.jpg)
•
•
•
•
![Page 41: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/41.jpg)
•
•
•
–
–
–
–
–
![Page 42: Best Practices for Non-Profit Fund Raising](https://reader037.vdocuments.site/reader037/viewer/2022110302/54580195af795994188b52c1/html5/thumbnails/42.jpg)
•
–
–
–