Download - Best Brochure Distribution Practices
![Page 1: Best Brochure Distribution Practices](https://reader034.vdocuments.site/reader034/viewer/2022052412/557d43f5d8b42a93078b47bb/html5/thumbnails/1.jpg)
Effective Brochure Distribution
![Page 2: Best Brochure Distribution Practices](https://reader034.vdocuments.site/reader034/viewer/2022052412/557d43f5d8b42a93078b47bb/html5/thumbnails/2.jpg)
• You’ve successfully completed your brochure. Now what?
• In order to consider where to hand them out, you must know where your potential client spends their time– Place– Method– Appearance– Staff
Effective Brochure Distribution
![Page 3: Best Brochure Distribution Practices](https://reader034.vdocuments.site/reader034/viewer/2022052412/557d43f5d8b42a93078b47bb/html5/thumbnails/3.jpg)
Place– Consider where your potential
clients frequent• Grocery stores• Bookshop• Coffeehouse• Golf course
– Know the day and time it is most trafficked• Highest probability of face-to-face interaction• More eyeballs to gain general brand
awareness
Effective Brochure Distribution
Alan Cleaver
![Page 4: Best Brochure Distribution Practices](https://reader034.vdocuments.site/reader034/viewer/2022052412/557d43f5d8b42a93078b47bb/html5/thumbnails/4.jpg)
Method– People will read a brochure if they
connect it with a person– Try to stop as many people as
possible to greet them– Try to avoid drop-off locations• Waiting rooms• Parked cards• Front of stores
Effective Brochure Distribution
Echo2k
![Page 5: Best Brochure Distribution Practices](https://reader034.vdocuments.site/reader034/viewer/2022052412/557d43f5d8b42a93078b47bb/html5/thumbnails/5.jpg)
Appearance– Make sure you look your best– Wear something that stands
out • Think bright, vivid colors
– Wear something that is reflective of your brand – with a twist• Special imagery• Custom tailored shirt• Wearing a unique hat
Effective Brochure Distribution
NikeHQ
![Page 6: Best Brochure Distribution Practices](https://reader034.vdocuments.site/reader034/viewer/2022052412/557d43f5d8b42a93078b47bb/html5/thumbnails/6.jpg)
Staff– Consider recruiting friends and families– Paid employees that would be willing to work
weekends– Post an ad on Craigslist
Effective Brochure Distribution
![Page 7: Best Brochure Distribution Practices](https://reader034.vdocuments.site/reader034/viewer/2022052412/557d43f5d8b42a93078b47bb/html5/thumbnails/7.jpg)
The End.
For more information, please visit us at:http://www.1800postcards.com
Effective Brochure Distribution