Download - Berlitz Cross Culture Training
BCC Part One
Capabilities & Trainers
BCC Capabilities
Agenda
Trainer Certification Process
Consultant Network
Our Mission
BCC is committed to providing
international communication
and innovation strategies for
today’s global leaders through
the use of competent cultural
consultants, customized
programs, up-to-date research,
and cutting edge content.
Berlitz Cross CulturalBerlitz Cross Cultural1994Cross -Cultural Division
Cross-Cultural
BCC History
2005Berlitz Cultural Consulting
•COI Assessment•Cultural Model•Country Specific Content•On-line Solutions•Mobility Clients
April 2008 Berlitz acquired TMC2008 Berlitz acquired TMC
•Expanded Trainer Network•Global Marketing Channels•Internal Support•Language Services
BCC Programs
Program Options
• Expatriation• Repatriation• Youth programs
International Assignment Programs Cultural
• Intercultural Business Skill• Team Building• Cultural Awareness
Business Seminars
Cultural Navigator &
Cultural Orientations
Indicator(COI)
Linking Mobility to Talent Management
Talent International Talent Management
International Assignments
Global Leaders
30%
40%
50%
60%
70%
Effectiveness of CC Programs for Success
79% Great to Good Value
0%
10%
20%
30%
Great
Value
Good
Value
Neutral Poor No Value rate the value of cross-cultural preparation for expatriate successBrookfield Global Trends Survey 2009
Value
Reasons for Filed Assignment
• Partner dissatisfaction11
• Inability to adjust2 2 • Family concerns33
Brookfield Global Trends Survey 2009
International Assignment
� Individuals and/or spouse/partner relocating abroad.
� 1 or 2 days � 1 or 2 days
� Pre departure or post arrival
� Can be delivered with both employee and partner or split
International Assignment
� Smooth integration into the new culture for employee and family.
� Develop a deeper understanding of values, behaviors and attitudes of the target culture; and a working knowledge of social and and a working knowledge of social and business protocol and etiquette.
� Become aware of one’s own personal cultural preferences and how they might affect one’s interactions.
� Develop an understanding of the importance and complexity of culture in business
Repatriation
•Designed for individuals who will be returning home after living abroad
•Before returning home or immediately after returningimmediately after returning
•Employee and spouse/partner.
•One Day
Repatriation
� Gain an understanding of the process of readjustment to life and work upon returning home and develop an action plan for success.
� Create strategies for overcoming reverse culture adjustment
� Re-integration into the local community
� Focus on individual and family adjustment concerns as well as on the returning employee’s business requirements for professional success.
� Strategize methods to incorporate international skills gained while abroad and apply them to your current position.
Youth Programs
Age-appropriate, creative, interactive modules to prepare children for the relocation adjustment.
7-17 years 7-17 years
Youth Programs
�Create an understanding of the new culture�Help children and teenagers deal, in a positive way, with their feelings and concerns about moving to a new culture and leaving family and friends behindfamily and friends behind�Give children an idea of what school will be like in the new culture�Provide an overview of typical activities that children and teenagers of the host culture enjoy�Create strategies for making the most of living in a new culture�Develop a positive sense of adventure about their time abroad
Program Design
Long term assignees
Short term assigneesShort term assignees
Frequent business travelers Frequent business travelers
Localized foreign nationals
Program Length
• Half Day ProgramIndividual or Group
Individual or Group
Individual or Individual or • One-Day ProgramIndividual or Group
Individual or Group
• Two-Day ProgramIndividual or Group
Individual or Group
• On-lineVirtualVirtual
Trainer Network
Worldwide Capabilities � Experienced CC trainer
� International living and working experience
� Advanced degrees in human studies area
300+ Trainers / 45 Countries / 500+ Centers
studies area
� International corporate training experience
� Demonstrated strong counselling skills
Trainer Selection
�Program location�Participant country of origin and destination�Language of communication�Industry of participant’s organization;
Finance, Pharmaceutical; Petrochemical, Automotive…... �Job position within organization; �Job position within organization; � CEO, President, VP, manager�Age, gender, marital status�Previous international experience
Trainer Certification
Step 1 – Complete the Online BCC Policies and Procedures Certification There are a series of quizzes throughout and a final test that you must score above 80% to move to the next step. Maximum of two attempts to pass. . (Time commitment is approximately 2 hrs)
Step 2 – Complete the Online Cultural Orientations Model (COM) and Cultural Orientations Indicator (COI) practitioner certification You will need pass the final Mastery test with a score of 80% or above. You will need pass the final Mastery test with a score of 80% or above. Maximum of two attempts to pass. (Time commitment is 8 hrs)
Step 3 – Contract - Once you have completed both certifications you will receive a contract from BCC . You will need return a signed copy.
Step 4 – Participant Manual Review - Upon receipt of your signed contract we will send you a Berlitz International Assignment Manual. We will set up a phone call to review the (Time commitment is approximately 1 hour via phone.)
Step 5 – BCC will send you a certificate of completion and you will be entered into our Consultant database to be assigned programs based on client need, expertise and geographic area.
Questions
BCC Part Two
Content Overview
Agenda
Program Overview
� Address key concerns and questions
� Illuminate participants’ own behavioral styles stemming from their national culture, work environment, and personal profile
� Enhance awareness of social & business protocol in new culture
� Discuss adjustment process and its impact on family
Program Objectives
� Discuss adjustment process and its impact on family
� Gain insight into the underlying values and how these shape attitudes and behavior
� Learn more about the ways in which the target culture communicates, manages, and works to achieve goals
� Develop concrete strategies to ease adjustment, maximize opportunities, enhance career development, and provide for a smoother expat & repatriation process
.
Individual Perspective
� Your own cultural baggage
� Your values beliefs and behaviours as they relateto the host culture
� COI� COI
� Personal history and experience
� Adaptation, self and family
� Culture Shock
� Actions plans for living abroad
COM-COI
Post War Economic Boom• Understand the importance and complexity of
culture in business.
• Develop a more comprehensive grasp of individual and organizational behaviors.
• Improve communication processes and structures.
• Adapt management practices to local demands.
• Appreciate difference in behavior from a cultural perspective.
• Prepare for difficult business challenges.
• Improve multi-cultural and global teamwork.
� Social Etiquette
� History
� Geography
� People
= Harmony
National Culture
� People
� Economic system
� Political System
� Social Structure
� Basic Values
� Religion
� Education
� Philosophy
Corporate Culture
� Meeting Protocol
� Decision Making
� Managing Conflict
� Entertaining
� Presentation Styles� Presentation Styles
� Information Sharing
� Establishing Credibility
� Leadership/Management
� Establishing Strong Relationships
� Communication Issues:Verbal/Nonverbal
Resources (SME)
Determine if there is a need:Trainer Expertise Expectations of programLength of program.
Type of resource: Type of resource: Business Daily Living History
Finding the right resource:Language teachersTrainer contacts BCC database Searching externally
• be country nationals of the target culture• have recently arrived from their country (no more than 1 year) OR• have arrived within the past 5 years AND return regularly (1-2 times
Resources (SME)
All Resources must:
• have arrived within the past 5 years AND return regularly (1-2 times per year)
• be fluent enough in the first language of the program participants to be understood easily
• be forthcoming, objective, enthusiastic and cooperative
� Should be someone from the city or region where the participants will be living
� Should be within the general age group of the participants
Resources Daily Life
group of the participants� Should match with particular
participant needs such as being married, having children
� Should feel comfortable addressing issues of career/activities for a accompanying spouse/partner, religious concerns, medical issues, dietary issues, pets, etc.
Must have professional business experience (management level or above) in the focus country, preferably at a level equal to or higher than that of the relocating employee
Resources Business
If possible, should be in the same industry of the participants’ company
Questions
Thank You