Download - Berlitz Cross Culture Training
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BCC Part One
Capabilities & Trainers
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BCC Capabilities
Agenda
Trainer Certification Process
Consultant Network
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Our Mission
BCC is committed to providing
international communication
and innovation strategies for
today’s global leaders through
the use of competent cultural
consultants, customized
programs, up-to-date research,
and cutting edge content.
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Berlitz Cross CulturalBerlitz Cross Cultural1994Cross -Cultural Division
Cross-Cultural
BCC History
2005Berlitz Cultural Consulting
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•COI Assessment•Cultural Model•Country Specific Content•On-line Solutions•Mobility Clients
April 2008 Berlitz acquired TMC2008 Berlitz acquired TMC
•Expanded Trainer Network•Global Marketing Channels•Internal Support•Language Services
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BCC Programs
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Program Options
• Expatriation• Repatriation• Youth programs
International Assignment Programs Cultural
• Intercultural Business Skill• Team Building• Cultural Awareness
Business Seminars
Cultural Navigator &
Cultural Orientations
Indicator(COI)
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Linking Mobility to Talent Management
Talent International Talent Management
International Assignments
Global Leaders
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30%
40%
50%
60%
70%
Effectiveness of CC Programs for Success
79% Great to Good Value
0%
10%
20%
30%
Great
Value
Good
Value
Neutral Poor No Value rate the value of cross-cultural preparation for expatriate successBrookfield Global Trends Survey 2009
Value
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Reasons for Filed Assignment
• Partner dissatisfaction11
• Inability to adjust2 2 • Family concerns33
Brookfield Global Trends Survey 2009
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International Assignment
� Individuals and/or spouse/partner relocating abroad.
� 1 or 2 days � 1 or 2 days
� Pre departure or post arrival
� Can be delivered with both employee and partner or split
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International Assignment
� Smooth integration into the new culture for employee and family.
� Develop a deeper understanding of values, behaviors and attitudes of the target culture; and a working knowledge of social and and a working knowledge of social and business protocol and etiquette.
� Become aware of one’s own personal cultural preferences and how they might affect one’s interactions.
� Develop an understanding of the importance and complexity of culture in business
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Repatriation
•Designed for individuals who will be returning home after living abroad
•Before returning home or immediately after returningimmediately after returning
•Employee and spouse/partner.
•One Day
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Repatriation
� Gain an understanding of the process of readjustment to life and work upon returning home and develop an action plan for success.
� Create strategies for overcoming reverse culture adjustment
� Re-integration into the local community
� Focus on individual and family adjustment concerns as well as on the returning employee’s business requirements for professional success.
� Strategize methods to incorporate international skills gained while abroad and apply them to your current position.
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Youth Programs
Age-appropriate, creative, interactive modules to prepare children for the relocation adjustment.
7-17 years 7-17 years
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Youth Programs
�Create an understanding of the new culture�Help children and teenagers deal, in a positive way, with their feelings and concerns about moving to a new culture and leaving family and friends behindfamily and friends behind�Give children an idea of what school will be like in the new culture�Provide an overview of typical activities that children and teenagers of the host culture enjoy�Create strategies for making the most of living in a new culture�Develop a positive sense of adventure about their time abroad
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Program Design
Long term assignees
Short term assigneesShort term assignees
Frequent business travelers Frequent business travelers
Localized foreign nationals
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Program Length
• Half Day ProgramIndividual or Group
Individual or Group
Individual or Individual or • One-Day ProgramIndividual or Group
Individual or Group
• Two-Day ProgramIndividual or Group
Individual or Group
• On-lineVirtualVirtual
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Trainer Network
Worldwide Capabilities � Experienced CC trainer
� International living and working experience
� Advanced degrees in human studies area
300+ Trainers / 45 Countries / 500+ Centers
studies area
� International corporate training experience
� Demonstrated strong counselling skills
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Trainer Selection
�Program location�Participant country of origin and destination�Language of communication�Industry of participant’s organization;
Finance, Pharmaceutical; Petrochemical, Automotive…... �Job position within organization; �Job position within organization; � CEO, President, VP, manager�Age, gender, marital status�Previous international experience
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Trainer Certification
Step 1 – Complete the Online BCC Policies and Procedures Certification There are a series of quizzes throughout and a final test that you must score above 80% to move to the next step. Maximum of two attempts to pass. . (Time commitment is approximately 2 hrs)
Step 2 – Complete the Online Cultural Orientations Model (COM) and Cultural Orientations Indicator (COI) practitioner certification You will need pass the final Mastery test with a score of 80% or above. You will need pass the final Mastery test with a score of 80% or above. Maximum of two attempts to pass. (Time commitment is 8 hrs)
Step 3 – Contract - Once you have completed both certifications you will receive a contract from BCC . You will need return a signed copy.
Step 4 – Participant Manual Review - Upon receipt of your signed contract we will send you a Berlitz International Assignment Manual. We will set up a phone call to review the (Time commitment is approximately 1 hour via phone.)
Step 5 – BCC will send you a certificate of completion and you will be entered into our Consultant database to be assigned programs based on client need, expertise and geographic area.
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Questions
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BCC Part Two
Content Overview
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Agenda
Program Overview
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� Address key concerns and questions
� Illuminate participants’ own behavioral styles stemming from their national culture, work environment, and personal profile
� Enhance awareness of social & business protocol in new culture
� Discuss adjustment process and its impact on family
Program Objectives
� Discuss adjustment process and its impact on family
� Gain insight into the underlying values and how these shape attitudes and behavior
� Learn more about the ways in which the target culture communicates, manages, and works to achieve goals
� Develop concrete strategies to ease adjustment, maximize opportunities, enhance career development, and provide for a smoother expat & repatriation process
.
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Individual Perspective
� Your own cultural baggage
� Your values beliefs and behaviours as they relateto the host culture
� COI� COI
� Personal history and experience
� Adaptation, self and family
� Culture Shock
� Actions plans for living abroad
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COM-COI
Post War Economic Boom• Understand the importance and complexity of
culture in business.
• Develop a more comprehensive grasp of individual and organizational behaviors.
• Improve communication processes and structures.
• Adapt management practices to local demands.
• Appreciate difference in behavior from a cultural perspective.
• Prepare for difficult business challenges.
• Improve multi-cultural and global teamwork.
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� Social Etiquette
� History
� Geography
� People
= Harmony
National Culture
� People
� Economic system
� Political System
� Social Structure
� Basic Values
� Religion
� Education
� Philosophy
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Corporate Culture
� Meeting Protocol
� Decision Making
� Managing Conflict
� Entertaining
� Presentation Styles� Presentation Styles
� Information Sharing
� Establishing Credibility
� Leadership/Management
� Establishing Strong Relationships
� Communication Issues:Verbal/Nonverbal
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Resources (SME)
Determine if there is a need:Trainer Expertise Expectations of programLength of program.
Type of resource: Type of resource: Business Daily Living History
Finding the right resource:Language teachersTrainer contacts BCC database Searching externally
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• be country nationals of the target culture• have recently arrived from their country (no more than 1 year) OR• have arrived within the past 5 years AND return regularly (1-2 times
Resources (SME)
All Resources must:
• have arrived within the past 5 years AND return regularly (1-2 times per year)
• be fluent enough in the first language of the program participants to be understood easily
• be forthcoming, objective, enthusiastic and cooperative
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� Should be someone from the city or region where the participants will be living
� Should be within the general age group of the participants
Resources Daily Life
group of the participants� Should match with particular
participant needs such as being married, having children
� Should feel comfortable addressing issues of career/activities for a accompanying spouse/partner, religious concerns, medical issues, dietary issues, pets, etc.
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Must have professional business experience (management level or above) in the focus country, preferably at a level equal to or higher than that of the relocating employee
Resources Business
If possible, should be in the same industry of the participants’ company
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Questions
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Thank You