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bengin
Offerings, Strategy and Focus
Working papers
Draft – Version 1.0
Draft, not for Distributionbengin Offerings Structure V1.0_e.ppt
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Mapping Reality
1) Structuring
2) Quantifying
3) Offerings / Deliverables
4) Customers, Priorities, Needs
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1) Structuring•A company•A Department•A Process•A Project•An Investment• etc.
To structure thecustomers‘ offerings:Their output
To structure thecustomers‘ basic processes:Their value production
To structure thecustomers‘ basics:Their input
Customer questions:
What do we offer? How do we do it? Where do we start?
3 Major offerings:• Products• Services• Rights
3 Major processes:• Management • Value Creation• Background maintenance
6 Primary resources:• Products• Operative resources• Documents• Know-How• Rights• Finance
6 Major departments:• Marketing & Sales• R & D• Procurement & manufacturing• Quality Assurance & Environment• Personal & Services• Logistics & Finance
OURANSWERS:
1.1 1.2 1.3.1 1.3.2
1.3
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2) Quantifying•A company•A Department•A Process•A Project•An Investment• etc.
To quantify thecustomers‘ profitprofile
To quantify thecustomers‘ global values
Tangible values
Tangible &intangible values
To quantify thecustomers‘ intangible accounting
Intangiblebalance
Intangibleprofit & loss
Profit & Cost profile perprimary resources
2.1 2.2.1 2.2.2 2.3.1 2.3.2
2.32.2
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OfferingID Name Comments
Offerings
1.1
1.2
1.3.1
1.3.2
2.1
2.2.1
2.2.2
2.3.1
2.3.2
1.3
2.2
2.3
1.1
1.2
2.1
FamilyID
Output structure analysis
Basic processes structure analysis
Input structure analysis:6 Primary resources
Input structure analysis:6 Major departments
Evaluation of Profit & Cost profile
Evaluation of the global values:Tangible assets
Evaluation of the global values:Tangible & Intangible assets
Evaluation of the imaginary accounting:Imaginary Balance
Evaluation of the imaginary accounting:Imaginary Profit & Loss
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Offering ID
Offerings vs Deliverables
1.1 1.2 1.3.1 1.3.2 2.1 2.2.1 2.2.2 2.3.1 2.3.2Deliverables
Products – MindWare:
Checklists
2 D models
3 D models
Methodology
Products – SoftWare:
Tools
Links
Services:
Customer Support
Consulting
Training
License (©, ®, ™, Pat):
End-UserConsultant
Teacher
Developer
XX
X
X
X
X
X
X
X
XX
X
X
X
X
X
XX
X
X
XX
X
X
XX
X
XX
X
XX
X
XX
X
X
X
X
XX
XX
X
X
X
X
X
X
X
X
X
X
X
X
XX
X
X
X
X X X X
X X X X
X X
XX X X X
X
X
X
X
X
X
X
X
X
XX X X X
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Offerings vs customers (X = major focus; 1, 2, 3, 4 = priorities)
OfferingID
1.1
1.2
1.3.1
1.3.2
2.1
2.2.1
2.2.2
2.3.1
2.3.2
InternationalLarge co. *
Investmentfirms
* (Braches: FS, Telco, Health, Farma, Energy)
Start ups ConsultantsInstitution,university KMU *
X X
X X X
X X X
X X X
X X
X X X X X X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
2
2
3 3
1
4X
X
X
X
X
X
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Offerings vs Business needs: YOU CANNOT MANAGE WHAT YOU CANNOT MEASURE
OfferingID
InternationalLarge co. KMUs
2.1
Start ups
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Offerings vs Business needs: YOU CANNOT MANAGE WHAT YOU CANNOT MEASURE
OfferingID
InternationalLarge co.
KMU
2.2.1
2.2.2
To analyze, measure and evaluate the Tangible assets of the company, often defined as Key Performance Indicators.
The company can understand and measuretheir tangible assets in order to to planand manage their utilization in a moreprofitable way.
To analyze, measure and evaluate the Intangible assets of the company, e.g. the Know-how, the rights/licenses, the intern.market presence, the networking, thelarge customer DB, the companyname, the technology, the methodology, etc.
The company can understand and measuretheir intangible assets in order to planand manage their future potential in a unique and profitable way.
To analyze, measure and evaluate the Intangible assets of the company, e.g. the Know-how, the rights/licenses, the flexibility,the innovative technology, the speed, etc.
The company can understand and measuretheir intangible assets in order to planand manage their future potential in a unique and profitable way.
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Offerings vs Business needs: YOU CANNOT MANAGE WHAT YOU CANNOT MEASURE
OfferingID
2.2.2 To analyze, measure and evaluate the Intangible assets of an interesting company,where to invest, e.g. the managementteam, the readiness of the market (for theCompany‘s idea), the competitors presence,the potential exit strategy, the financial market situation, the know-how in the company,the possible use of the Inv. Firm‘s network, the rights/licenses of the company, the Technology potential, the internal methodology, etc.
The company can understand and measurethe intangible assets of a company in order to understand and measure the company‘spotential and therefore to evaluate theirReturn on Investment.
Investment firms Start ups
To analyze, measure and evaluate the Intangible assets of the company, e.g. the Management team, the readiness of the market (for the Company‘s idea), the competitors presence, the know-how in the company, the rights/licenses of the company, the technology potential, the internal methodology, the team experiences, the productqualities (advantages), etc.
The company can measure and therefore Present their intangible assets in order to show/communicate their potential (e.g.the potential ROI for the Investors) to theInvestment firms with the goal of rising capital.
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1. Structure
2. Quantity
3. Direction
4. Optimization
We developed the original know-how, the procedures and the instruments to analyze the new Business World and to find the needed Solutions.
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Contact:
Peter BretscherIngenieurbüro für WirtschaftsentwicklungAlpsteinstrasse 4, CH-9034 [email protected]++41 (0)79 650 49 04