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#tag
#WebConfLatino
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@RolandoPeralta Questions
CommunitiesDNAblog.com
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Investigamos y aprendemos de Comunidades alrededor del mundo desde 2002, y las construimos usando Word of Mouth Marketing desde 2005.
Colaboramos en 5 continentes con industrias de Turismo y Viajes de Lujo, Hosteleria, Alta Tecnologia, Software, Productos de Consumo masivo, Gobiernos y Proyectos de Educacion, y cualquier organizacion
con necesidades de conectar verdaderamente con sus Clientes, usuarios, y beneficiarios.
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• Rayos X
• Es importante?
• Por que hablamos?
• Hubs
• El mundo es un pañuelo, cierto?
• Como se propaga el revuelo?
• Productos contagiosos?
• Acelerando el contagio
• Siembre y cultive
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RAYOS-X
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Tesis 1:
Los Mercados son Conversaciones.
Tesis 2:
Los mercados consisten
de seres humanos,
no de sectores demográficos
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Cuanto tiempo invierten los consumidores en Internet?
19%
14%
33%
35%
0 minutos
1-60 minutos
60-79 minutos
180+ minutos
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En Panama?
1. Google.com 2. Facebook 3. YouTube 4. Windows Live 5. Yahoo!
6. Twitter 7. Google Panama 8. Wikipedia 9. Blogspot 10. Prensa.com
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Que hacen en Internet?
94%
87%
78%
75%
72%
66%
61%
59%
32%
Revisar email
Buscar
Investigar productos
Leer noticias
pasar el tiempo
comprar un producto
Redes sociales
buscar informacion de "como hacer"
Calificar productos o servicios
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ES IMPORTANTE?
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Word of Mouth
Word of Mouse
BUZZ
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≠
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Principales motivantes para comprar:
Fuente: WOMMA
WOM Web email Reviews
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Source: Forrester. 2010.
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Source: NOP World
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Source: eMarketer
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Source: Mckinsey/Thompson Lightstone
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POR QUE HABLAMOS?
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WOM WOM
1a Mano 2a Mano
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$
Nunca compraron
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HUBS
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EL MUNDO ES UN PAÑUELO
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Stanley Milgram Harvard University
1933 – 1984
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CÓMO SE PROPAGA EL REVUELO
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http://bit.ly/smdsv1
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Que es comunidad?
Un conjunto de Personas
Intereses Comunes
Se comunican entre ellos
Comparten Información
Crecen personal y
grupalmente.
Defienden una causa
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http://www.flickr.com/photos/guano/3264147579/in/photostream/
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http://www.flickr.com/photos/kitchens_international/4159625816/in/photostream/
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“PRODUCTOS” CONTAGIOSOS
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ACELERANDO EL CONTAGIO
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Tesis 12:
No hay secretos.
El mercado en red sabe más
que las empresas
acerca de sus propios productos.
Y ya sea que las noticias
sean buenas o malas,
se las comunican a todo el mundo
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SIEMBRE Y CULTIVE
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