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Behavior and ExperienceDigital Experience Design & Strategy Workshop #2
May 20, 2015
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Which came first…?
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anagement, LLC
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Attributes and Environment
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Behavior goals
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A-ha!
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anagement, LLC
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Elements of Behavior
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The Hierarchy of Needs
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The Fogg Model
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The Behavior Grid
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Designing for Motivation
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Capability, Expectation, and Obligation
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anagement, LLC
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Status, Achievements, Rewards
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anagement, LLC
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Designing for Ability
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The Expert, the Amateur, and the Apprentice
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Enabling the “Flow” State
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Designing Triggers
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A Communication Framework
Urgency
Opprtunity
Complexity
Content
Channel
Frequency
ALERT
WARN
NOTIFY
CONFIRM
INFORM
ENGAGE
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Alerts,Notifications, and Messages
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In Summary…
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Thank you.