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New Belgium Mobile App
APPLICATION LOADING
iPhone 10:15 PM iPhone 10:15 PMiPhone 10:15 PM
LOADING LOADING LOADING PERMISSIONS REQUE
iPhone 10:15 PM
Allow Push Notifica
Hear about New Beer Rele
OCancel
OK
LOADING
iPhone 10:15 PM
After downloading the New Belgium
Beer Mode application from the app
store, a branded icon appears on a
users home screen. Upon tapping the
icon, the application begins the loading
process.
The loading process will incorporate elements of New
Belgium branding as well as visual references that help
users understand that the application is still in the
loading stages.
In order
applicat
commun
asynchr
users, en
notificat
encoura
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New Belgium Mobile App
LANDING CAROUSEL 2
BEER MODE
iPhone 10:15 PM
REMEMBEER CARD
Each card in the carousel has a primary call to action to
enter the particular section. Upon tapping the button,
users are taken directly to the sectional landing screen.
BEER MODE
iPhone 10:15 PM
BEERS NEARBY CARD
Each card in the carousel has a primary call to action to
enter the particular section. Upon tapping the button,
users are taken directly to the sectional landing screen.
BEER MODE
iPhone 10:15 PM
THE BREWERY CARD
Each card in the carousel has a primary call to action to
enter the particular section. Upon tapping the button,
users are taken directly to the sectional landing screen.
GET TO KNOW IT
THE BREWERY
LOOK AT THE MAP
BEER NEARBY
SEE WHAT I'VE HAD
BEER LOG
+
Swipe Left andRight to Explore.
NEW BELGIUMBREWERY
Swipe Left andRight to Explore.
NEW BELGIUMBREWERY
Swipe Left andRight to Explore.
NEW BELGIUMBREWERY
LANDING SCREEN CAROUSEL
BEER MODE
iPhone 10:15 PM
Upon entering the app, users are shown a carousel with
large cards that represent each section. By swiping
between them, users can access each part of the app.
SEE A SNEAK PEAK
EXCLUSIVE CONTENT
Swipe Left andRight to Explore.
NEW BELGIUMBREWERY
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MENU 1
BEER MODE MENU REVEAL
NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER MENU
BEER LOG
BEER NEARBY
iPhone 10:15 PM
FAT TIRESUNSHINE WHEAT
RED HOPTOBERSNOW DAYBROWSEBEERS
BROWSE BEER MENU REVEAL
FAT TIRE
BEER NEARBY
BEER MENU
SUNSHINE
WHEAT
By tapping on the menu icon from
within each section of the application,
a user can access a global menu that
helps them to navigate between
different features.
iPhone 10:15 PM
BEER LOG
+
EXCLUSIVE CONTENT NOTES: Saccharification, hop back bungpub. Shelf life cask conditioned ale.
THE BREWERY
BEER MODE
BEER LOG
BEER NEARBY
EXCLUSIVE CONTENTNOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER MENU
BEER NEARBY
EXCLUSIVE CONTENT
BEER MODE
BEER MENU
9
iPhone 10:15 PM
NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER MODE
BEER MENU
BEER LOG
BEERS NEARBY MENU REVEAL
REMEMBEER?BEER NEARBYNOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER NEARBY
EXCLUSIVE CONTENT
BEER NEARBY
BEER MENU
BEER MODE
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MENU 2
iPhone 10:15 PM
SPECIAL
EVENTS
NEW BELGIUM
CULTURE
THE MOTHERSHIP MENU REVEAL
EXCLUSIVE
CONTENT
NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE MOTHERSHIP
BEER MODE
BEER MENU
BEER LOG
BEER NEARBY
THE BREWERY
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NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER MENU
BEER NEARBY
EXCLUSIVE CONTENTEXCLUSIVE CONTENT
iPhone 10:15 PM
SPECIAL
EVENTS
NEW BELGIUM
CULTURE
THE BREWERY MENU REVEAL
EXCLUSIVE
CONTENT
NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE MOTHERSHIP
BEER MODE
BEER MENU
BEER LOG
BEER NEARBY
THE BREWERY
NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER NEARBY
EXCLUSIVE CONTENT
THE BREWERY
iPhone 10:15 PM
NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER MENU
BEER LOG
BEER NEARBY
BEER MODE
ALL NEW RAMPART IPA!
CAMPAIGN CONTENT MENU
NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER NEARBY
EXCLUSIVE CONTENT
BEER MODEBEER MODE
BEER MENU
BEER MODE
BEER MENU
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New Belgium Mobile App
CONNECT TO NETWORKS
CONNECT SIGN IN
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iPhone 10:15 PM
BEER MODE LANDING MESSAGE
YOU ARE NOW IN BEER MODE.
ADIOS, TEDIUM!
iPhone 10:15 PM
CONNECT TO FACEBOOK BEER MODE LANDING MESSAGE
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New Belgium Mobile App
BEER MODE POST PREVIEW
iPhone 10:15 PM iPhone 10:15 PM
MENU HIDES AUTOMATICALLY SWIPE UP OR TAP TO REVEAL MENU
01:28:34
iPhone 10:15 PM
01:26:45
YOUR FIRST POST
Chop your own Wood and itWill Warm You Twice. Words ofwisdom to live by. http://bit.ly/dfi395df
That is a really insightfularticle. I don't reallyknow what Beer Mode...
COMMENT FROM JO MOORECOMChopyour ownWoodtwice.
of wisdomto live by.dfi395df
REPL
BEER MODE POST #2
Chop your own Wood and itWill Warm You Twice. Words ofwisdom to live by. http://bit.ly/dfi395df
BEER MODE POST #2
SWIPE TO VIEW BEER MODE POSTS
By default, the menu in
Beer Mode is hidden in
order to show off more of
the beer. By swiping up
or tapping the screen, the
menu is revealed.
Users can see the content that is being posted to their
social network by swiping through previews of each
post, comment, and reply that has taken place.
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New Belgium Mobile App
EXITING BEER MODE
BEER MODE MENU CANCEL BEER MODE
iPhone 10:15 PM iPhone 10:15 PM
SLIDE TO EXIT
00:57:45
LANDING SCREEN CAROUSEL
BEER MODE
iPhone 10:15 PM
Swipe Left andRight to Explore.
NEW BELGIUM BREWERY
WELCOME TO
SLIDE TO EXITWhen a user decides to exit their
Beer Mode session, they are forced
to complete an elaborate spoof on
the typical 'slide to unlock' metaphor
found on iPhones by moving the
slider along a convoluted maze.
After exiting Beer Mode, users are
returned to the landing page
carousel shown on the launch of the
application.
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iPhone 10:15 PM
SLIDE TO EXIT
Are you sure you're ready
to use your phone, pal?
YesCancel
Yes
If a user has remained on the exit
maze screen for 15 seconds without
successfully completing the maze,
they will be prompted with this
dialog window.
CONFIRM CANCEL
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New Belgium Mobile App
BEER MODE AUTO POST, COMMENT, AND REPLY +
POST + COMMENTS + REPLY WITHIN FACEBOOK
iPhone 10:15 PM
01:28:34
YOUR FIRST POST
I have to agree with RogerScruton, Lord Russell's AHistory of Western Philosophyis elegantsly written and witty...
COM
Chopyour ownWoodtwice.
iPhone 10:15 PM
01:26:45
Since when did youstart readingphilosophy?
COMMENT FROM KEVIN PECKHAM
of wisdomto live by.dfi395df
YOUR
P OS T D IS PL AY ED W IT HI N B EE R M OD E C OM ME NT DI SP LA YE D WI TH IN B EE R M OD E
iPhone 10:15 PM
01:26:45
Sometimes you gottadeeper for the pony, m
YOUR REPLY
of wisdomto live by.dfi395df
REPLY DISPLAYED WITHIN
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New Belgium Mobile App
BEER MODE AUTO POST, COMMENT, AND REPLY +
POST + COMMENTS + REPLY WITHIN FACEBOOK
iPhone 10:15 PM
01:28:34
YOUR FIRST POST
Head over to the Gin Tanktonight, kids. I'm playing bassfor Synchronized Whisper.Doors at 8.
COM
Chopyour ownWoodtwice.
iPhone 10:15 PM
01:26:45
So... where the hell is the"Gin Tank?"
COMMENT FROM ALBERT BROOKS
of wisdomto live by.dfi395df
YOUR
P OS T D IS PL AY ED W IT HI N B EE R M OD E C OM ME NT DI SP LA YE D WI TH IN B EE R M OD E
iPhone 10:15 PM
01:26:45
Nothing ventured, nogained.
YOUR REPLY
of wisdomto live by.dfi395df
REPLY DISPLAYED WITHIN
Somdeep
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New Belgium Mobile App
BEER MODE AUTO POST, COMMENT, AND REPLY +
POST + COMMENTS + REPLY WITHIN FACEBOOK
iPhone 10:15 PM
01:28:34
YOUR FIRST POST
Am I the only one opposed tothe utterly facetious rambling ofthe more extreme of theantidisestablishmentarians and...
COM
Chopyour ownWoodtwice.
iPhone 10:15 PM
01:26:45
I think you're the onlyone who knows whatthat even means.
COMMENT FROM SARAH FAYE
of wisdomto live by.dfi395df
YOUR
P OS T D IS PL AY ED W IT HI N B EE R M OD E C OM ME NT DI SP LA YE D WI TH IN B EE R M OD E
iPhone 10:15 PM
01:26:45
Keep talkin', sweet ch
YOUR REPLY
of wisdomto live by.dfi395df
REPLY DISPLAYED WITHIN
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New Belgium Mobile App
SOCIAL NETWORK DISCLOSURE +
HOW A POST LOOKS ON FACEBOOK HOW A POST LOOKS ON TWITTER
BEER MODE FACEBOOK PAGE
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New Belgium Mobile App
BEER MODE FACEBOOK PAGE +
APP PAGE ON FACEBOOK
BEER MODE
iPhone 10:15 PM
Swipe Left andRight to Explore.
NEW BELGIUM BREWERY
WELCOME TO
DOWNLOAD
THE NEW
BELGIUM BEER
MODE APP
VIEW IN APP STORE
TIME SPENT IN BEER MODE
FEED OF BEER MODE POSTS
SYSTEM LOGIC +
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New Belgium Mobile App
SYSTEM LOGIC
Beer Mode can last for up to 2 hours in thirty minute increments.
A reply is added to the original post every 5 minutes.
1
Beer Mode will create a new post every 30 minutes.2
If a Beer Mode post has been commented on, up to 5 replies can be added to the original post.3
4
02:00:00 01:30:00 00:01:00 00:30:00
UP TO 5 REPLIES
01:55 01:50 01:45 01:4001:35
3 4 51 2
POST
01:25 01:20 01:15 01:10 01:05
3 4 51 2
00:55 00:50 01:45 01:4001:35
3 4 51 2
00:25 00:20 00:15 00:1000:05
3 4 51 2#1
POST
#2
POST
#3
POST
#4UP TO 5 REPLIES UP TO 5 REPLIES UP TO 5 REPLIES
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BEER MENU + FILTERS
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New Belgium Mobile App
BEER MENU + FILTERS
iPhone 10:15 PM
MALT
HOPS
IBU
ABV
AGE
+-
CAL
iPhone 10:15 PM
SINGLE BEER
+-
ADJUST FILTERS CONFIRM FILTER FILTERED BEER BROWSE
FILTER BEER
iPhone 10:15 PM
SUNSHINE
WHEAT
FAT TIRE
BLUE PADDLE
1554FILTERMENU
iPhone 10:15 PM
RANGER IPA
1554
MENU2BEERS MATCH
Users can see the various beers that
New Belgium currently offers by
navigating to the Beer Menu section
of the application. In order to sort
the beers based on ingredients, a
user will tap on the 'filter' button.
FILTER After modifying the sliders that
pertain to each beer ingredient, a
user is shown the number of beers
that match their current selection.
After tapping the confirm icon, they
are returned to the beer menu with a
subset of the total beers displayed.
A user can view the subset of the total New B
based on the ingredient parameters that the
when they return to the menu.
BEER MODE
iPhone 10:15 PM
BER MENU CARD
SEE A LIST OF BEERS
BEER MENU
BEER MENU
+
BEER NEARBY
BEER LOG
BEER MENU
+-
MALT
+-
HOPS
+-
ABV
+-
AGE
+-
CAL
MALT
HOPS
ABV
AGE
CAL
+-
+-
+-
+-
+-
NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER NEARBY
EXCLUSIVE CONTENT
BEER MODE
BEER MENU
8
9
?
9
SCORE+-
SCORE+-
SINGLE BEER
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New Belgium Mobile App
SINGLE BEER
INTERNATIONAL BITTERNESS UNITS (IBU's)
14ALCOHOL PERCENTAGE BY VOLUME (ABV)
4.8
12%
01%
ALCOHOL PERCENTAGE BY VOLUME (ABV)
4.8
TOTAL CALORIES
143
iPhone 10:15 PM iPhone 10:15 PM
TOTAL CALORIES
143
iPhone 10:15 PM
HOPS
MALTS
FRUIT/
SPICE
Target
Pale, Carapils, Wheat
Orange Peel,Coriander
SUNSHINEWHEAT
900
12
0
0
12
0
SUNSHINEWHEAT
600
0
600
0
SUNSHINEWHEAT
Sunshine Wheat isa great beer fortrouncing thirst.Yet, it has a depthof characterthat inspiresa quietmoment'sreflection.
INTERNATIONAL BITTERNESS UNITS (IBU's)
SUNSHINE WHEAT
SUNSHINEWHEAT
Goes Great with These Three Beer M odes:
P HI LO SO PH Y S MA RT C HE ES Y U N CL E
SINGLE BEER LANDING SCREEN IBU INFOGRAPHIC ABV INFOGRAPHIC CALORIES INFOGRAPHIC
After selecting a single
beer from the menu, a
user is taken to a page
that displays the
pertinent information of
each beer in a more
visual manner.
An infographical
approach helps user
visualize how the
ingredients of a
particular beer stacks up
compared to all other
beers.
iPhone 10:15 PM
Beer Page Conte
1 Name
2 Description
3 Birthday
4 Raw Materials
5 ABV
6 IBU
7 Original Grav
8 Terminal Grav
9 Color
+
10 Video / Photo
11 Remembeer?
12 Pour Me Anot
SINGLE BEER CONTINUED
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New Belgium Mobile App
SINGLE BEER, CONTINUED
HOPS
MALTS
FRUIT/SPICE
Target
Pale, Carapils, Wheat
Orange Peel,Coriander
BODY Orange Peel,Coriander
AROMA Fruity, herbal aromawith a sweet and tartcitrus nose and
flavor. Gentle wheatycharacteristic with no
hop aroma/flavor.
SUNSHINEWHEAT
iPhone 10:15 PM
AROMAFruity, herbal aromawith a sweet and tart
citrus nose andflavor. Gentle wheatycharacteristic with no
hop aroma/flavor.
SUNSHINEWHEAT
iPhone 10:15 PM
MOUTHFEEL
Light crispcarbonation with a
clean and fruity finish.
FLAVOR Huge spicy/herbal/fruity coriander flavorbrought out by thebeers carbonation.Subtle orange and
lemon, rounded maltcharacter with little
bitterness- bitterorange zest. Slightlysweet with a hint of
apple and honey andsage Slightly tart and
tangy.
VISUAL
apple and honey andsage Slightly tart and
tangy.
iPhone 10:15 PM
Light and sunnyyellow with a slightsheen (halo-due to
wheat addition),white lacing and
creamy head.
VISUAL
LEARN ABOUT THIS BEER FROM THE BREWER
SUNSHINEWHEAT
INGREDIENTS INFOGRAPHIC INGREDIENTS INFOGRAPHIC BREWER INTERVIEW VIDEO
+
VISUAL
SUNSHINEWHEAT
POUR ME ANOTHER
REMEMBEER
iPhone 10:15 PM
RATE BEER / RELATED BEER
I
101
I'VEHAD THIS BEER!
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REMEMBEER +
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New Belgium Mobile App
REMEMBEER
VISUALPOUR ME ANOTHER
REMEMBEER
iPhone 10:15 PM
9I
VIEW
NOTES: This is my opinion
about what I think is the most
amazing beer in the whole
world. It just plain rocks.
Sunshine Wheat is the best.
?SUNSHINEWHEAT
IEDIT
iPhone 10:15 PM
HOW DID YOU LIKE THIS BEER?
SunshineWheat 8
101
This is my
opinion about
what I think is
the most
amazing beer...
RATEBEER
EDIT
This is my opinion about
what I think is the most
amazing beer in the whole
world. It just plain rocks.
Sunshine Wheat is the best.
EDIT RATINGREMEMBEER
iPhone 10:15 PM
9
NOTES: This is my opinion about what I
think is the most amazing beer in the
whole world. It just plain rocks. Sunshine
Wheat is the best.
BEER LOG
9SUNSHINE WHEAT
VIEW / SHARE RATING
BEER LOG
VIEW
EDIT
BEER NEARBY
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New Belgium Mobile App
iPhone 10:15 PM
BEER NEARBY
iPhone 10:15 PM
Access Current Location
Provide your location to see the
New Belgium Beer nearest to you.
OKCancel
OK
LOCATION PERMISSIONS EDIT DISTANC
1MILE
075MILES
DISTANCE
After allowing the application to
access the phones location data, a
user can see the places that sell New
Belgium based on the distance in
miles from their current location.
Users can use the distance slider t
locations that are displayed in the
BEER MODE
iPhone 10:15 PM
BEER NEARBY CARD
LOOK AT THE MAP
BEERS NEARBY
BEER NEARBY
BEER NEARBYNOTES: Saccharification, hop back bungpub. Shelf life cask conditioned ale.
THE BREWERY
BEER NEARBY
EXCLUSIVE CONTENT
BEER MODE
BEER MENU
iPhone 10:15 PM iPhone 10:15 PM
BEER NEARBY
1554
Sunshine Wheat
Blue Paddle
Snow Day
Red Hoptober
EDIT BEERS SHOWN
Fat Tire
DRAFT BEER
PACKAGED BEER
Users can modify the New Belgium
beers that are available at a
particular location, as well as the
form of beer being sold, by tapping
on the options icon from within the
default maps view.
User can also modify the locations
that are displayed based on thedistance from where they are
currently at. This setting requires
that a user authorize the application
to access the phones location data.
ALL ON ALL OFF
BEER NEARBY LOCATION
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New Belgium Mobile App
BEER NEARBYBEER NEARBY
BEER NEARBY LOCATION DETAIL OPEN LOCATION IN MAPS CALL LOCATION
iPhone 10:15 PM
1198 Pearl St. Boul der, CO 80302
THE WEST END TAVERN
Open In Maps Application
Would you like to see this in maps?
OKCancel
iPhone 10:15 PM
1198 Pearl St. Boulder, CO 80302
THE WEST END TAVERN
Call (303) 290-3949
Would you like to call this number?
OKCancel
DETAILS
1198 Pearl St. Boul der, CO 80302
THE WEST END TAVERN
After accessing the Beers Nearby
feature, users can find locations that
sell either packaged or draft New
Belgium Beer. By clicking on a bottle,
a detailed view is displayed.
The detailed view of a location that sells New Belgium
beer includes the ability to open the location in a users
default maps application, or call them directly. It also
shows which beers the location is currently serving.
Tapping on the map icon from within
a location detail screen launches the
location address within a users
default maps application.
Tapping on the phone icon calls the
location from within a users default
phone application.
iPhone 10:15 PM iPhone 10:15 PM
EXCLUSIVE CONTENT
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New Belgium Mobile App
SINGLE BEER
iPhone 10:15 PM
RAMPANT
IPA LAUNCH
SOMETHING
SPECIAL!
SOMETHING
SPECIALER!
A THIRD
SPECIALBEER MODE
iPhone 10:15 PM
BER MENU CARD
SEE A LIST OF BEERS
BEER MENU
EXCLUSIVE CONTENT
BEER NEARBY
BEER LOG
BEER MENU
Rampan IPA is a great beer fortrouncing thirst. Yet, it has a depthof character that inspires a quietmoment's reflection.
RAMPANT IPA LAUNCH
SINGLE BEER LANDING SCREEN
iPhone 10:15 PM
SUNSHINEWHEAT
4 DAYS,12 HOURS &34 MINUTES
8 DAYS,12 HOURS &34 MINUTES
8 DAYS,12 HOURS &34 MINUTES
8 DAYS,12 HOURS &
34 MINUTESEXCLUSIVECONTENT
4 DAYS, 12 HOURS & 34 MINUTES
NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER NEARBY
EXCLUSIVE CONTENT
BEER MODE
BEER MENU
RAMPANT
IPA LAUNCH
4 DAYS,12 HOURS &34 MINUTES
THE BREWERY
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New Belgium Mobile App
iPhone 10:15 PM
HIGHEST RATED
Hoppy +Amber84%
BEERS CONSUMED
LANDING SCREEN
BOOK A
TOUR
iPhone 10:15 PM
EXCLUSIVE CONTENT
iPhone 10:15 PM
7
SPECIAL EVENT 1 2/15/
iPhone 10:15 PM
DETAILED CONTENT STORY
EXCLUSIVECONTENT
Mead lagering pitch he
exchanger draft draugh
Bottle conditioning, ambe
stout trappist mouthfeel s
and acidic rest.
iPhone 10:15 PM
75%
NEW BELGIUM BREWERY
iPhone 10:15 PM
CONTACT INFORMATION
EXCLUSIVECONTENT
500 Linden Street,
Fort Collins, CO
(970) 221-0524
TWITTER FACEBOOK
CONTACTINFORMATION
LEARN MORE
BEER MODE
LEARN MORE
New Beer Release
on February 15th!
SPECIAL EVENT 1
SPECIALEVENTS SPECIALEVENT1
SPECIAL
EVENTS
NEW BELGIUM
CULTURE
THEBREWERY
SPECIAL
EVENTS
After navigating to The Brewery
section, users can access New Belgium
contact information including address,
phone number, email, Twitter, and
Facebook.
Users can also access exclusive content thr
Mothership section of the application. This
things like new beer releases and promotio
content. Each piece of promotional conten
shared to a users Facebook timeline.
BEER MODE
iPhone 10:15 PM
CHECK IT OUT
THE BREWERY
THE BREWERY
CONTACT
CONTACT
NOTES: Saccharification, hop back bung
pub. Shelf life cask conditioned ale.
THE BREWERY
BEER NEARBY
EXCLUSIVE CONTENT
BEER MODE
BEER MENU