DATES & TIMES: July 30, 2012-August 3, 2012

9 a.m.–4 p.m.

LOCATION: Merced College

Business Resource Center630 W. 19th StreetMerced, CA 95340

COST: $495/participant

REGISTRATION: To register call (209) 384-6224

or online at www.mccd.edu/community

(under Professional Development)

DAY 1: Strategic PlanningCreate a social media strategic plan that directly relates to the company’s goals. The plan will include a segmentation, targeting, and positioning (STP) analysis, preparation of specific, measureable, attainable, relevant, and time-based (SMART) goals for both internal and external purposes as well as itemized key performance indicators (KPI’s).

DAY 2: Compliance, Governance, Research & AnalysisCreate company policies that include: social media use, employee compliance, administrative procedures for governance, communication, and reporting. Utilize keyword analysis and appropriate analytics toolsand recognize how to optimize KPI and action appropriately.

DAY 3: Social Media MarketingGenerate a market map and social media marketing plan for valuable and innovative content that relates to company culture.

DAY 4 & 5: Project & Community ManagementDevelop a content management plan that includes monitoring, maintaining, and analyzing social media as well as develop a request for proposal.

Becoming A Social Media Strategist

◆ Once in a lifetime training opportunity in social media strategy management◆ Top notch preparation for eligible candidates of

the National Institute for Social Media’s Social Media Strategist Certification

*The course is approved by the National Institute for Social Media. The NISM Certified Social Media Examination is available through Merced College Community Services – examination eligibility requirements are 64 academic units OR a minimum of 2 years business experience related to social media.