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www.myShopi.bewww.myShopi.be myShopi.be
Toon CoppensStrategy mgrBD myShopi16-10-2014Digital First
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www.myShopi.bewww.myShopi.be myShopi.be
Omni-channel activation platform
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www.myShopi.bewww.myShopi.be myShopi.be
myShopi digital: feature overview
E-commerce promotions
Shop info & opening hours
Shopping list
Printable coupons
Online Cashback coupons
Cashback saving actions
Recipes
Digital loyalty cards
Digital Leaflets
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500k APPs downloads
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App rating
Happy consumers
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1. Save
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2. Facilitate
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3. Inspire
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myShopi user
Female 55%
Male 45%
*Reference Belgian population: Female – 51% / Male: - 49%
Gender
French 48%
Dutch 52%
*Reference Belgian population: Dutch – 60% / French - 40%
Language
*Reference Belgian population
Age
< 25 y
25 - 54 y
+ 55 y
6%
78%
15%
11%
53%
36%
25 - 34 y35 - 44 y45 - 54 y
32%28%
18%
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400+ campaigns
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Why cashbacks?
Cashbacks
Coverage
Agile
Versatile
Impact
Analytics
Targeting
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Analytics: new insights
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Brand loyalty (loading)~65% of
people that started saving
program also finished
it
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New product launches
4 of 10 new product launches in Gondola magazine of July 2014 had a cashback action
in myShopi
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Premium brand incentives
Buy and get a tangible or aspirational reward: contest,
digital content, goodie…
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Linked CRM projects – Club Nestle
Reach - leads
VisibilityPromotions
Data
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Promo targeting
Demographics & Lifestyle
Sentiment
Behavior & consumption
Context & location
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Beacon marketing
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Promo targeting (2)
Demographics & Lifestyle
Sentiment
Behavior
Context & location
Buying intent
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Shopping list
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Shopping intent based activation
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Shopping intent based re-activation
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+ myShopi as “display” media: DIGITAL
Leaflets
Splash pages
Shopping list sponsoring
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+ myShopi as “display” media: OFFLINE
Printed media on 4 million