Download - BASKETBALL SHOE DESIGN AND DEVELOPMENT
BASKETBALL SHOE DESIGN AND DEVELOPMENT
Daryl Harkin – B00447718
Project description
• DESIGN AND IMPLEMENT A NEW SHOE DESIGN OR LINE OF SHOES
– INVESTIGATE EXISTING SOLUTIONS
– INVESTIGATE POTENTIAL IMPROVEMENTS
– Primary research – what a basketball player wants in his/her shoe?
RESEARCH
• Brand IDENTITY
• SHOE DESIGN
• PRIMARY RESEARCH
• TARGET AUDIENCE
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• The BEGINING
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• The 1970’S
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• The AIR FORCE ONE’S
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• JORDAN ERA
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• THE PUMP
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• THE “FOAMPOSITE”
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• TODAY
MAIN PROBLEMS
• WEIGHT
• ANKLE PROTECTION
• DURABILITY
• COMFORT/ CUSHIONING
• GRIP
• MATERIAL
INNOVATIONS
• PUMPS
• SHOX
• ZOOM BAGS
• NIKE “RIDGE”
• LOW CUT ANKLE PROTECTION
DESIGN APPROACH
• IDENTIFY PROBLEMS
• IDENTIFY SOLUTIONS
• DEVELOP BRAND IDENTITY
• DESIGN SHOE
• APPLY DESIGNS IN 3D MAX
• USE DESIGN PROCESS
THANKS FOR YOUR TIME