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International Cases in Sustainable Travel & Tourism
Benckendorff & Lund-Durlacher (Eds) International Cases in Sus
Banyan TreeEmbracing the Environment, Empowering People
Tanya MacLaurin, Michael Chiam Kah Min
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International Cases in Sustainable Travel & Tourism
Learning Outcomes
After completing this case study, learners should be able to:
1. define entrepreneurship and discuss its role in the sustainabledevelopment at Bang Tao Bay;
2. list and explain sustainable practices taken by Banyan Tree at t
meso and macro levels of the Laguna Phuket development at
Bay;
3. discuss the relationship of Banyan Tree's core values with thei
founders, Mr Ho Kwon-Ping and Ms Claire Chiang;
4. describe the role of strategic sustainable development decisio
the Bang Tao Bay development;
5. list best practices developed at Laguna Phuket and discuss how
impacted future Banyan Tree developments; and
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International Cases in Sustainable Travel & Tourism
BackgroundO Banyan Tree Hotels and Resorts (commonly known as "Banyan Tr
is a subsidiary of Banyan Tree Holdings Limited with their corpor
office in Singapore.
O Many prestige awards and accolades have been received for thei
sustainable practices.
World Travel and Tourism Councils Tourism for Tomorrow Award 2
Banyan Tree for their achievement as pioneers in sustainable tourism
O Founded on the core value of driving sustainable development, B
seeks to be an agent of social and economic development througtourism.
O This case presents information on the environmental initiatives im
their first integrated resort in Asia, the Laguna Phuket, under the
guidance of their Executive Chairman, Mr. Ho Kwon-Ping.
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International Cases in Sustainable Travel & Tourism
Background
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International Cases in Sustainable Travel & Tourism
Purpose of the Case
To provide a platform for developing
understanding of entrepreneurial stratsustainable development in the hotel ind
utilizing the concepts of core values, corp
social responsibility and corporate shared
demonstrated by Banyan Tree's developactivities at Bang Tao Bay - Laguna Phu
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International Cases in Sustainable Travel & Tourism
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International Cases in Sustainable Travel & Tourism
Key Concepts
O Entrepreneurship
OCore Values
O Corporate Social Responsibility
O Corporate Shared Value
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International Cases in Sustainable Travel & Tourism
Conclusions
O Core values drive the activities of a busine
OCore values must be passionately espousehuman champion.
O Corporate social responsibility and shared
enable a business to deliver on their goal
sustainability.
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International Cases in Sustainable Travel & Tourism
Study Questions1. Outline and discuss the impacts of entrepreneurial strate
making and the core values of Executive Chairman, Mr H
on the sustainable development of Bang Tao Bay - Lagun2. List and discuss how Banyan Tree builds and maintains va
customers with their sustainable hotels and resorts.
3. List the sustainable best practices developed and implem
Banyan Tree. Discuss why these best practices work well
Tree and why they may or may not work for other hotel c4. Many of Banyan Trees properties are luxury resorts. Ana
sustainability and luxury can coexist.
5. Describe whether Banyan Tree's corporate social respon
programs demonstrate Porter & Kramer's concept of sha