Download - Bangkok 101 Media Kit
Media2013Talisman media Group Co., lTd.
1 1 3 s o i T o n s o n , p l o e n c h i t r o a d , B a n g k o k 1 0 3 3 0 , T h a i l a n d .
Tel: +66-(0)2-252-3900 Fax: +66-(0)2-650-4557e-mail: [email protected] www.bangkok101.com
Since launching in 2005, Bangkok 101 has established itself as the Thai capital’s only premium lifestyle and travel guide, keeping pace with constantly changing
trends on the local and national scene. Independent and unbiased, the magazine caters to sophisticated travelers and locals who yearn for more than what they find in weighty, dated guidebooks. Unlike the typical ‘free copy’ publications, it’s a dedicated, distilled city guide to luxury travel that tells it like it really is. In each monthly issue the vital information stays while the outdated stuff goes, so the latest updated listings and news can be added. All this has made Bangkok 101 the number one monthly visitor and expatriate guide to Bangkok, as well as the in-room magazine of choice at leading hotels and high-end serviced apartments.
At a Glance Size: 17cm x 24cm Pages: 112pp, high-grade art matte paper Weight: Cover 230-gram / inside 100-gram Printing: 4-colour, perfect-bound Newsstand price: B100Frequency: MonthlyCirculation: 30,000
disco buddha
september 2012
bangkok 101D
isco Buddha | City pulse Q
uince / Museum
of Floral Art | Fo
od
& d
rink
An A
n Lao | sh
oppin
g Code 10
september 2012100 baht
city pulse
Metrobeat: Our dedicated columnist scours the city for all the major events, including festivals, exhibitions, nightlife, music and new openings.
Features: every month we cover in detail the big issues, openings or events that the city is talking about and that we deem of most interest to our readers.
art Exhibitions: In partnership with
sister publication BAM (Bangkok Art Map), our in-house art expert presents the best art shows of the next month.
In Space: We profile one of the art galleries regularly showcasing Thai and international art, and thus helping to put this city on the global art map.
Reviews: Read up on all the latest books, films and DVDs released in the Kingdom; from art house flicks to autobiographies by the nation’s most famous residents.
sightseeing
Route 101: We take readers on a walking tour through Bangkok’s best neighbourhoods, including Chinatown, Rattanakosin and Pathumwan.
Sightseeing Focus: We introduce the reader to one of the city’s lesser known but culturally revealing sites, be it museum, temple or historic home.
food & drink Meal Deals: We present the best
monthly deals, specials and promotions from Bangkok’s top restaurants, from both independent operations and hotel dining.
Eat Like Nym: Our roving Thai street food expert takes an offbeat tour in search of her next delectable meal, from roadside snacks to hidden restaurants.
Restaurant Reviews: From the small-est street food stall to luxury sky-high dining, Bangkok 101’s expert reviewers give their unbiased and 100% honest opinions.
photo featureThis section champions the Thai-based work of local and international photog-raphers, examining such themes as tradition, pop culture and people.
Past photo-essays have spotlighted the work, much of it exclusive, of some of Thailand’s top photographic talents, including Manit Sriwanichpoom, Dow Wasiksiri and Piyatat Hemmatat.
learn what’s hip and what’s
happening
all the latest
in music,art, books
and film
navigate your way
around town
all your eating out
needs, from street
stalls to fine dining
discover the best
destinations here and
beyond
a showcase of world-
class photography
travel
Daytrip: Escape the heat of the capital city as we head to amazing surrounding areas, take you on cool excursions that will literally make your day.
Upcountry Now: We encourage you to go explore the endless possibilities of Thailand, by highlighting all the best festivals, concerts and other happenings taking place around the country.
Over the Border: We give readers the lowdown on top destinations in the region, including Malaysia, Vietnam, Laos, Singapore and further afield.
disco buddha
september 2012
bangkok 101D
isco Buddha | City pulse Q
uince / Museum
of Floral Art | Fo
od
& d
rink
An A
n Lao | sh
oppin
g Code 10
september 2012100 baht
nightlife Bar & Club Reviews: Our crack
team of party animals seek out the best places in town to enjoy a drink or dance the night away.
Area Guides: When one place just isn’t enough, readers turn to our night-life guides for destinations such as Thong Lor, Khao San Road and RCA.
Listings: Our categorised listings – including nightclubs, jazz, cabaret, pubs, live music and bars with a view – are perfect for tourists searching for a specific nighttime mood and setting.
community
Courses: Our round-ups suggest a number of hands-on activities, includ-ing Thai cooking classes, meditation schools and Thai massage lessons.
Making Merit: An old Thai proverb says that: “If you do good you will receive good; if you do evil you will receive evil.” With that thought in mind, we spotlight a worthy Bangkok-based charity that needs your help.
Participant Sports: We present the best ways for locals and visitors alike to stay in shape and have fun at the same time, including aerobics, ice-skating, cycling, bowling and tennis.
shopping Unique Boutique: Bangkok boasts
some of the most unique shops in the world. Each month we profile one that really stands out from the pack.
Mall Crawl: Get the lowdown on Thailand’s best shopping malls, with our concise descriptions and easy-to-use locator map – complete with near-est BTS stations.
JJ Gem: The city’s largest market, Jatujak is a warren of stalls and alley. Our map and ‘JJ Gem’ shop focus is the indispensable visitor’s guide.
reference Getting Around: Whether you take
the train, subway, river boat, taxi, bus or tuk-tuk, navigate the ‘City of Angels’ easily with this guide.
City Maps: Our handy city area maps make the perfect at-a-glance companion for both tourists and resi-dents, detailing useful information such as BTS (Skytrain) and MRT (subway) stations, as well as major roads, must-see attractions and riverboat stops.
wellness Spa Reviews: Bangkok probably of-
fers more places to indulge in massage than any other city on earth. In each issue we review treatments of all levels and price range.
Wellness Centres: Offering much more than massage, this list of the city’s top all-round holistic centres covers everything from hydrotherapy to yoga.
Medical Tourism: A billion dollar industry in Thailand, every year more than 600,000 patients from over 200 countries seek treatment at bangkok’s world-class hospitals.
enjoy ‘one night in
Bangkok’
sign up for a class or
take up a new sport
all your retails needs,
from markets to malls
never be lost with this
at-a-glance tool
our guide to good
living and
healthy habits
101 readers recognise quality and integrity, so they believe in Bangkok 101 - and credible editorial content means
credible advertisers. Our superb production and editorial qualities attract a top-tier clientele – those who want to be associated with a premium product.
AdverTISerS
Asophisticated mix of Thais, expatriates and global travelers, Bangkok 101 readers are astute consumers who don’t believe in hype, but instead put their trust in reliable
information. They don’t heed the party photos gracing the society pages, but want to know about the real Thailand: the best places to stay, play, eat, shop, spa and more. They are here to spend money and want to know where. To find out, they turn to the pages of Bangkok 101 month after month, year after year.
OUr reAderS
For all advertising queries contact:
Talisman media Group Co., lTd. 1 1 3 s o i To n s o n , p l o e n c h i t r o a d , B a n g k o k 1 0 3 3 0 , T h a i l a n d .
Tel:+66-(0)2-252-3900
Fax:+66-(0)2-650-4557
e-mail:[email protected]
AdverTISIng rATeS
2013 Promotional Display Advertising Rates (Per insertion)
Premium Position Pages
Bulk Copy Rates
SIZE
Full Page
1/2 Page
1/3 Page
1/4 Page
SIZE
double Page
Back Cover
Inside Front
Inside Back
1x(Full Rate)
THB
70,000.-
40,000.-
30,000.-
25,000.-
1x(Full Rate)
THB
125,000.-
95,000.-
85,000.-
80,000.-
Numberof copy
50-99
100-199
200-299
300-399
400-499
500+
3x(20% off)
THB
56,000.-
32,000.-
24,000.-
20,000.-
3x(20% off)
THB
100,000.-
76,000.-
68,000.-
64,000.-
Priceper copy
75.-
70.-
65.-
60.-
55.-
50.-
6x(30% off)
THB
49,000.-
28,000.-
21,000.-
17,500.-
6x(30% off)
THB
87,500.-
66,500.-
59,500.-
56,000.-
12x(40% off)
THB
42,000.-
24,000.-
18,000.-
15,000.-
12x(40% off)
THB
75,000.-
57,000.-
51,000.-
48,000.-
*Preferred positions are subject to a 20% surcharge
Inside Front Coversize: 170x240 mm.Bleed 3 mm. (all side)inside margins 15 mm.
Back Coversize: 167x240 mm.Bleed 3 mm. (all side)inside margins 15 mm.
Inside Back Coversize: 163x240 mm.Bleed 3 mm. (all side)inside margins 15 mm.
Digital Artwork Requirements Files must be create from one of the following programs.
- Adobe Acrobat4 (PdF1.3) or earlier. - Adobe Indesign CS4 or earlier. - Adobe Illustrator CS4 or earlier. - Adobe Photoshop CS4 or earlier. Artwork must be in CMYK format (not rgB and Spot Color). Convert type to outlines when using Indesign and Illustrator. Minimize the number of steps used to create a gradtion of blend. Include all screen and printer fonts. Final completed artwork must be converted to pdf file at 300dpi in printed size.
Double Page Spreadsize: 340x240 mm.Bleed 3 mm. (all side)inside margins 15 mm.
1/2 Page Ad.size: 156x106 mm.
Make sure your guests have the only magazine that matters, and place Bangkok 101 in all the rooms at your hotel or serviced apartment - the more copies you order, the greater the discount.
Full Page size: 170x240 mm.Bleed 3 mm. (all side)inside margins 15 mm.
1/3 Page Horizontalsize: 156x72 mm.
1/3 Page Verticallysize: 50x217 mm.
1/4 Page Stripsize: 156x53 mm.
1/4 Page Stripsize: 156x53 mm.
What makes Bangkok 101’s website different is that we provide both residents and visitors with up-to-date information. Our unique 101 brand gives readers honest and detailed informa-tion in an easy-to-read format. Whether travelers are looking
for a hotel, a great restaurant, a bar with a spectacular view, or suggestions on where to shop and what to do, we have it all covered online.
www.bangkok101.comSmart phone-friendly
Social media oriented | New content added daily
More than 60,000 page-views every month More than 15,000 visits +51% in the past 6 months and still improving
60% connect from Thailand 26% through mobile (Apple 86%)
4,000 fans on facebook & 2,000 followers on twitter
50% Men 50% Women 83% in 18-44yr range
TOP
Page
MID
DLE
Pag
eBO
TTO
M P
age
Online Rate Card
Top Page
Middle Page
Bottom Page
Size
728x90
620x90
300x250
620x90
300x250
300x125
125x125
620x90
300x250
Rotation
1/3
1/3
1/3
1/3
1/3
1/3
1/3
1/3
1/3
THB
11,000.-
10,000.-
8,700.-
8,700.-
7,500.-
6,000.-
5,000.-
7,500.-
6,700.-*Prices in THB +7% VAT 1 page out of 3
AdverTISerS On MAgAZIne (same calendar year period) Discount -20%
Technical SpecificationsArtwork should be received at least 48 hours before the campaign startssupport .jpeg, gif with 70 kb. max / videos 5 mb, 30 sec. max
FLASH +10% / vIdeO +20%
For all advertising queries contact:
Talisman media Group Co., lTd. 1 1 3 s o i To n s o n , p l o e n c h i t r o a d , B a n g k o k 1 0 3 3 0 , T h a i l a n d .
Tel:+66-(0)2-252-3900 Fax:+66-(0)2-650-4557e-mail:[email protected]
728x90
620x90
300x250
300x250
300x250
300x125
300x125
125x125 125x125
300x250
300x250
300x250
620x90
620x90
Monthly Rates
Market-leading circulation paired with intelligent, worldwide distribution, copies of Bangkok 101 reach the people that matter all around the globe even before
they land in the Kingdom. The magazine is distributed locally at venues frequented by important movers, shakers and decision-makers:
• Major bookshops and newsstands throughout Thailand • Worldwide subscriptions • Leading hotels and deluxe serviced apartments • All domestic and overseas TAT offices • All foreign embassies and consulates in Thailand • All Thai embassies and consulates overseas • Cultural centres and international schools • Thailand’s premier hospitals and spas• Airline Lounges• True Coffee Shop
Bookshops:Asia BooksBookazineB2SKinokuniya
Nai In BooksBooksmileChulalongkorn Bookcentre
hotel gift shops:Asia HotelDusit ThaniFour SeasonsGrand Hyatt Erawan BangkokMandarin Oriental
Plaza AtheneeImperial Queen’s ParkRoyal Orchid Sheraton HotelThe Peninsula Bangkok
also availaBle at:Bumrungrad HospitalRCA PlazaVilla MarketAmerican Community Support AssociationMuseum Siam
“Bangkok 101 is my faithful companion to the City of Angels.” China Williams, Author, Lonely Planet Bangkok
“Of the tourist monthlies, Bangkok 101 is the classiest.” Philip Cornwel-Smith, Author, Time Out Guide Bangkok
“From vibrant photography and pulsating colours to up-to-the-minute insider tips, 101 has Thailand precisely wrapped up and serves it on a stimulating platter.”
Cheryl Tseng, Author, Chic Bangkok – www.chicasia.com
“101 is the best…it’s the concierge magazine.” Wirachai Chakumrod, Chief Concierge, Grand Hyatt Erawan Bangkok
“With 101, at last Thailand has a hip, slick, finger-on-the-pulse publication with style and attitude to spare.” Grant Thatcher, Editor, Luxe City Guides
dISTrIBUTIOn
TesTiMoniAls