Download - Bangalore BMTC city bus branding VOLVO
VOLVO BUS Branding
BANGALORE CALL:8095442255 /8123402019
Email : [email protected] Visit : www.akulaads.com
IT IS NOT ONLY COST EFFECTIVE ALSO BEST MEDIA TO REACH TARGETED CAPATIVE AUDIENCE
Call:8095442255/8123402019 Email: [email protected] Visit : www.akulaads.com
► The expected reach through Volvo Buses is around 2 lakh travelers each day and effectively over 8 lakh unique passengers in a month (locals and visitors)
► Given the high prices of tickets on Volvo buses, the target audience is SEC A+, SEC A and SEC B+
► The Volvos have an eclectic mix of travelers, dominated by working professionals (around 60%)
► Over 35% of the passengers are found to be equipped with smart phones
► The passengers are seen as heavy influencers owing to their vast social networks
► Highly segmented target audience► No clutter► The audience spends idle time
inside the bus hence increasing the Opportunity to see. (A minimum of 15 mins is spent in the bus)
► Higher value for every advertising rupee spent as multiple messages can be published simultaneously
► Impact index# for this media is much higher than traditional media channels
Targeted captive audience
Reach
Profile
Impact TARGET GROUP
BANGALOREVOLVO BUS BRANDING
Call:8095442255/8123402019 Email: [email protected] Visit : www.akulaads.com
62%
38%
Gender ratioMaleFemale
16%
70%
12% 2%
SEC Classification
SEC A+SEC ASEC B+SEC B
8%23%
59%
8%2%
Age Profile <18 years18-25 years25-40 years40-60 years>60 years
Employment statusEmployed
Self-Em-ployedStudent
Not work-ing
PROFILE In house primary research
sample size 750
BANGALOREVOLVO BUS BRANDING
Call:8095442255/8123402019 Email: [email protected] Visit : www.akulaads.com
PREMIUM ROUTES MAP
BANGALOREVOLVO BUS BRANDING
Call:8095442255/8123402019 Email: [email protected] Visit : www.akulaads.com
Route Number Link
356C https://goo.gl/maps/t69yj
335E https://goo.gl/maps/7OGGy
500K https://goo.gl/maps/cx6Nn
201R https://goo.gl/maps/nrfN6
500D https://goo.gl/maps/2DFfd
PRIME ROUTES
BANGALOREVOLVO BUS BRANDING
Call:8095442255/8123402019 Email: [email protected] Visit : www.akulaads.com
► Advertisement size of 3.5 X 6.5 inches
(l*b)
► The handles rise over all passengers
hence high visibility
► 15 grab handles available for
advertisement in each bus
► Impact: Unobstructed visibility from all
angles
INTERIOR BRANDING PROPERTY -1
GRAB HANDLES
BANGALOREVOLVO BUS BRANDING
Call:8095442255/8123402019 Email: [email protected] Visit : www.akulaads.com
► Advertisement size of 20 X
30 inches
► Impact: Large space ensures
visibility from outside the bus
INTERIOR BRANDING PROPERTY -2
DRIVER BACK DISPLAY
BANGALOREVOLVO BUS BRANDING
Call:8095442255/8123402019 Email: [email protected] Visit : www.akulaads.com
► Advertising space of 11 X 12
inches
► 25 high visibility passenger seat
backs available
► Impact: Larger creative space
unavoidable by seated passengers
INTERIOR BRANDING PROPERTY -3
PASSENGER SEAT BACKS
BANGALOREVOLVO BUS BRANDING
Call:8095442255/8123402019 Email: [email protected] Visit : www.akulaads.com
INTERIOR BRANDING
VIEW
BANGALOREVOLVO BUS BRANDING
Call:8095442255/8123402019 Email: [email protected] Visit : www.akulaads.com
BANGALOREVOLVO BUS BRANDING
OUR FEW VALUABLE
CLIENTS
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