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BACKGROUND & BRIEF
THE INAUGURAL EDITION OF THE 3-DAY MEGA BIG BIKING COMMUNE
WAS HELD BETWEEN 22-24 FEBRUARY, 2019 AT THE CHARIOT BEACH
RESORT MAHABALIPURAM, CHENNAI, SOUTH INDIA.
BIKERS CAME IN FROM MAJOR CITIES OF SOUTH INDIA TO CELEBRATE
THE SPIRIT OF BIKING BROTHERHOOD AND WITNESSED EXCITING OFF-
ROAD, STUNT SHOWS, CLUB PARADES, VINTAGE AND CUSTOM BIKE
DISPLAYS, FUN ACTIVITIES, BEACH SPORTS AND EVENING
ENTERTAINMENT.
THE DEPARTMENT OF TOURISM, GOVERNMENT OF TAMILNADU, WAS
THE OFFICIAL HOST STATE PARTNER FOR THE EVENT.
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P O W E R O F B R O T H E R H O O D
PICTURE PERFECT…
FIRST OF-ITS-KIND
COLLABORATIVE PARTICIPATION FROM MAJOR BIKING CLUBS
100 CLUBS IN 4 SOUTHERN STATES
3500+ BIKERS UNDER 1 ROOF
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50 PRE-EVENT FILTER KAAPI RIDES30+ CLUB PARADES AT THE EVENT2 MORNING RIDES AT THE EVENT
KILLING IT!
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14 BIG BIKE BRANDS
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TOP ACCESSORIES
BRANDS & SPECIAL
PRESENCE
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INAUGURATION
INAUGURATION BY
THIRU V. PALANIKUMAR, I.A.S, HON’BLE COMMISSIONER OF TOURISM AND
CHAIRMAN & MANAGING DIRECTOR, TTDC
ALONG WITH THE
LEGENDARY MR. SUBHASH CHANDRA BOSE
AKA BULLET BOSE
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WHEN MASTERS VROOM
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SCENIC BEACH SIDE, 50 ACRE EXTRAVAGANZA
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POWER PACKED ZONES
DIRT TRACK
STUNT ZONE
ENTERTAINMENT ZONE
INFLUENCERS ZONE
FUN ZONE
BRANDS
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BEAT THE HEAT WITH VOLLEY, SURFING…
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STUNT SHOW
TVS APACHE RACING TEAM
3-DAY ADRENALINE RUSH
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SHOWSTOPPER
APOLLO TYRES
GHOST RYDERZ
23rd & 24th
stunt shows
STUNT SHOW
HEART-BEAT
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OFF-ROADING EXPERIENCE ZONE
SAND,DIRT & FUN…
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TOP BANDS – ENTERTAINMENT
3-days Of Pulsating Musical Shows
THAIKKUDAM BRIDGE
PINEAPPLEEXPRESS
SWAHAA
THE UNKNOWNS BY STEVE
MAIYAMKALAIKUZHU
KANVAS
SCINTILLATING
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CELEBRATING BIKING BROTHERHOOD
BIKING BUDDIES / BANGALORE RD350 CLUB / RIDE BEYOND REASONS / BIKING COMMUNITY OF INDIA / CHENNAI ROYAL RIDERS / BEAST RIDERZ / CAVALIER CLUB
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STAR ATTRACTIONS
DINO’S VAULT (DINESH KUMAR)
MOTO- VLOGGER
ARAVIND KP2ND INDIAN TO COMPLETE DAKAR RALLY PERU 2019
DR. MARAL YAZARLOO-PATTRICK WOMAN ACHIEVER OF THE YEAR
RAJINI KRISHNAN R.A.C.R
MY STORY ZONE
• A SPECIAL PLACE WHERE STORIES WERE SHARED BY TOP
NOTCH BIKING COMMUNITY INFLUENCERS
• INSPIRING STORIES, ONE LOVE OF BIKING, A
BROTHERHOOD OF BIKERS, A COMMUNITY AS ONE
CENTER STAGE
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21 TOP INFLUENCERS AT THE ' MY STORY ' ZONE
WALKING THE TALK
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REMINISCING THE
GOLDEN DAYS OF BIKING LEGENDSThe early bikers from the 1960’s riding the then existing 50cc mopeds to the 350 cc Yezdis
Honoring the die-hard biking veteransOld biking legends, still young at heart
Mr. Chandra Kumar Chinnapa, Mr Gautam Kadam, Mr. Balamurli Krishna,
Mr. Ravichandran, Mr. Gurminder, Mr. Sohail, Mr. Ravi Tirumale, Mr. Ashok Krishnan along with the legendary Mr. Subash Chandra Bose aka Bullet Bose Mr. Chakravarthy Rangaswamy
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CUSTOM AND VINTAGE BIKES
LIVING IT UP
CUSTOM YAMAHA RD 350 BY SKIN DEEP CUSTOMS / INTERCEPTOR 750 / JAWA / AVANTURAA CHOPPERS / YAMAHA RD 350 CUSTOM LIKE AN ANT
ZAKIR KHAN’S 13 FEET LONG CUSTOM CHOPPER
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MEDIA
COVERAGE
Print Media 35+
Online Media Stories 80+
Influencer Engagement 21+
Radio Partnerships 2
Awaiting 20 page post event coverage in magazine in the April 2019 issue
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MASS REACH
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GETTING HEARD
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THE IMPACT
SOCIAL MEDIA IMPACT
4,54,367+
views on Facebook
GOING GAGA…
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ELECTRONIC MEDIA & VLOGGING
• JS FILMS
• DINO’S VAULT
• BULU PATTANAIK
• GOPRO MAN
• XBHP
• DT NEWS
• TRACK SHARATH
• VALGAN TELEVISION
1,195,357+
Views
GETTING RIGHT VIEWS
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ACTIONATED!
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PEAKING!
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RADIO & PODCAST COVERAGE
PROMOS |
INTERVIEWS |
CHATS
BEING HEARD
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MARKETING COLLATERALS
PRESENCE FELT …
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RISE OF RIDERS, BREAKING INTO DAWN! …
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THE POWER TO VROOM!
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SOCIALLY RESPONSIBLE
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BUILDING MEMORIES
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C O N C E P T U A L I Z E D & E X E C U T E D B Y