Download - B2B Marketing: Content Marketing
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B2B Marketing - Content Marketing!
WHAT IS CONTENT MARKETING?
Content marketing is an umbrella term for all marketing activities
that involve creation and sharing of content to attract, acquire and
engage customers
Over 90% of B2B marketers use at least one of the methods of
content marketing
Traditional marketing talks at people. Content marketing talks with peopleDoug Kessler
Ref: http://blog.dothegreenthing.com/wp-content/uploads/2011/11/share.jpg
WHY DO YOU NEEDCONTENT MARKETING?
- Brand development- Position as thought leader
- Generate new leads (in bound leads)- Contribute to ecosystem
- Reason to engage- Move through the sales funnel
Content is the KingBill Gates
Social
Inbound(Search)
Outbound(Sales)
Content
RULES OF CONTENT MARKETING
- Understand your audience- It’s not about you but your topic
- Stop writing about everything- Support your content with data points
- Your stakeholders are your best bet- Third party always adds credibility- Ensure you have a good heading
Content is of great importance, but we must not underestimate the value of styleMaya Angelou
Ref: http://www.panik-design.com/acatalog/x-bend-the-rules.jpg
DON’T
GENERATING CONTENTFOR MARKETING
- Speak to your customers- Connect with industry experts
- Do some research: primary, secondary or generally- Engage people in discussions
- Brainstorm in groups- Watch out for happenings
- Recycle
People need stories more than bread itself. They tell us how to live, and whyArabian Nights
Ref: http://www.bodrum-hotels.com/images/tactical-quiet-generator.jpg
‘ASSETS’ FOR CONTENT MARKETING
- White papers- Case studies
- Blog- Printed and electronic booklets
- Videos, animations, flash demos- Microsites- Webinars- Podcasts
- Presentation slides- Articles
Be yourself. Everyone else is already takenOscar Wilde
Ref: http://cdn2.business2community.com/wp-content/uploads/2012/11/baby-with-ads-all-over-him.jpg
MARKETING YOUR CONTENT
- Website- Search optimization
- Press Release- Social networks
- Bookmark it- Ask your friends to LIKE & tweet
- Comment and Respond- Add it in newsletter or e-mailer
- Link on your email signature
Don’t talk about your product like it’s a dad-gum rainbowMarcus Sheridan
Ref: http://cdn.briansolis.com/wp-content/uploads/2008/07/direct_communication_marketing.jpg
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CREATIVE SOLUTIONS. CROWDSOURCED.www.jademagnet.com