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generating value for a mobile world
The Travel Innovation LaunchpadDecommoditizing Airlines - Decommoditizing Technology - Generating Value
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Empecemos con una visión
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Welcome to the utility
business!
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¿Qué es un commodity?
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Operador de infraestructuras
Clave: coste, coste, coste para un
commodity competitivo
Operador del Brand (marca)
Clave: crear valor para clientes,
accionistas y otros stakeholders
Innovadores1. Modelo Negocio
2. Tecnología
Clave: desarrollar modelos y
soluciones que generen valor
¿Quién hace qué mejor?
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Let's innovate to design value generators along the customer journey
touchpoints
Labs
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¿Qué es un MODELO DE NEGOCIO?
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¿Cóm
o e
nco
ntra
r el m
odelo
de n
egocio
adecu
ado?
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Modelo¿Qué metodologías existen para modelar un negocio?
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Matriz de Generación de Valor
© avionline s.l.
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Análisis del “gap” de la experiencia del cliente
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Análisis del “gap” en la Cadena de Valor
•Generate revenues
•Produce cost savings
•Increase Customer Equity
© avionline s.l.
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Los modelos pueden convertirse en empresas, soluciones y
algoritmos
© avionline s.l.
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El reto: encontrar
un modelo adecuado
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Opción 1
Opci
ón
2
Opción 3
El reto: encontrar
un modelo adecuado
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EjercicioHeredas una vaca. Te conviertes en
emprendedor.Desarrolla TRES posibles modelos de negocio
para su explotación económica.
15 minutos. Por parejas. ¡Disfruta innovando!
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Los métodos se pueden MEZCLAR
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CEM-VGM & Value
Generation Matrix
Business Model
Generation &Lean Startup
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First resultsMore to come
Estudios de casos de productos y
conceptos impensables sin
una fuerte modelización de la
proposición de valor
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First resultsMore to come Modelar
funcionaStartup Spirit: current or
past avionline projects (in-house&spin-off) to generate
value at travel customer journey toupoints
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Urban Lounge
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Let’s talk about Business Model
Innovation!
Technology is a Commodity. The Business Model makes the €€€.
Generating Value for a Mobile World