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AusAID visual identity guidelinesGuidelines for graphic designers in Australiaand overseas
September 2011
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Contents
Introduction 3
Thepurposeotheseguidelines4
AusAIDcontactdetails 6
Logos 7Introduction 8
AusAIDcrestlogo 10
AustralianAididentifer 12
AusAIDwordmark 13
Whentouseeachlogo 14
Useonalightbackground 16
Useonadarkbackground 17
Whatnottodowithcolour 18
Clearspace 19SizerelationshipwithAusAIDcrestlogo 20
Usewithprogramnames 21
Stationery 22Introduction 23
AustraliaAusAIDletterhead 24
AustraliaAusAIDaxandminutes 25
Australia
AusAIDcompslip 26
AustraliaAusAIDbusinesscard 27
OverseasAusAIDbusinesscard 28
Project/program-related letterheads 30
Project/program-related businesscard 32
Publications 33Introduction 34
Generalrules 35
Typeaces 36
Colourpalette 37
Patternsandicons 38
Designandlayoutexamples 42
PowerPointslides 60
Wordreportsandactsheets 62
Pullupbanners 63
Clothingandmerchandise 64Introduction 65
Staclothing 66
Specialistclothing 67
Merchandise 68
Signage 69Introduction 70
Project/programsignage 72
Corrugatedplasticsigns 74
Stickers 75
Vinylbanners 76
Flags 77Eventpodiumsigns 78
Vehicles 79
Humanitarianaid 80Introduction 81
Tarpaulin 82
WFPpackaging 83
Onscreen 85Videotitling 86
Frequentlyaskedquestions 87Frequentlyaskedquestions 88
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Introduction
The purpose of these guidelines 4
AusAID contact details 6
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The purpose of theseguidelines
These guidelines assist you to achieve visibility and recognition or the
work o the Australian aid program. This is very important as widespread
recognition and acknowledgement o the value o Australias aid program
reinorces Australias standing as a good international citizen.
Obtaining recognition through the correct use o visual identity is mandatory
or all AusAID activities in Australia and overseas.
Arrangements or recognition should be prepared beore any activity is
undertaken as the recognition requirement should be built into contracts or
grants, or negotiated with other donors.
Any exception to this requirement must be discussed with the
Communications and Media Branch in Canberra and the relevant Deputy
Director General. On occasions, exemptions will need to be discussed
with the Ministers oce. Exemptions will be considered where it can be
demonstrated that branding could put lives or projects at risk.
Why seek visibility and recognition?
Recognising Australian identity and the support o the Australian
Government is an Australian Government requirement.
Visibility and recognition should be upront and obvious, so that people in
Australia and overseas are clearly and immediately inormed o the extent o
Australias contribution. This transparency shows where and how Australian
Government unds are being used.
Visibility and recognition applies to everything project signage,
publications, annual reports, events, websites, sponsorship materials,
stationery, advertisements, clothing, merchandise, media releases,
marketing and promotional material, in speeches and interviews.
Its importance in the context o Australian aid was reinorced in the
Governments response to theIndependent Review o Aid Eectiveness
released in July 2011.
The guidelines in this
document are compulsory andapply to all activities fundedby AusAID.
Additional informationis available from:www.ausaid.gov.au/logo
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There are many advantages to seeking visibility and recognition or AusAIDs
work.
> Very importantly, visibility is part o AusAIDs accountability to the
Australian public and to the people o the countries in which it works.
> Visibility and recognition helps project a positive image o Australia to
partner governments, beneciaries and other donors, thus strengthening
the aid programs contribution to wider oreign policy objectives.
> Greater recognition o Australias aid program is likely to increase public
understanding o the aid program.
Recognition for Australian Aid
A new Australian Aid identier has been developed to badge Australias
aid projects and activities overseas. This is explained urther in the section
Australian Aid identier.
These guidelines have been put together as a starting point to help those
applying the visual elements o the brand identity. It doesnt provide answers
to all the questions you may come across, but outlines some clear principles
which must always be applied. Please ollow these rulescorrect application
isnt a means unto itsel, but will have a real and positive impact on our
ability to achieve our goals.
I you have any questions, require clarication or artwork, please contact the
Communications and Media Branch in Canberra.
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AusAID contact details
The Communications and Media Branch is the main contact in
Australia or branding issues. I unsure who to contact, please email
I not in Australia, please contact an AusAID ocer in your country.
CommunicationsandMediaBranch
Assistant Director General
Lisa Wright
Tel: +61 2 6206 4095
Director Strategic Communications
Fiona McLean
Tel: +61 2 6206 4707
Director Online Communications
tba
Tel: +61 2 6206 4423
Director Media
Scott Kelleher
Tel: +61 2 6206 4685
Assistant Director, Asia, Pacic, Health,
Education, Gender and Humanitarian
Celia HevesiTel: +61 2 6206 4837
Assistant Director, Arica, West Asia,Middle East, Sustainability and Partnerships
Claire McGeechan
Tel: +61 2 6206 4225
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Introduction 8
AusAID crest logo 10
Australian Aid identier 12
AusAID wordmark 13
When to use each logo 14
Logos
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Introduction
AusAID uses three logos to promote visibility and recognition o the
Australian Governments aid program.
AusAID crest logo (page 10)
The AusAID crest logo is AusAids primary logo. It signies AusAIDs place
as an Australian Government agency and represents the organisation and its
sta. Its use is governed by guidelines issued by the Department o the Prime
Minister and Cabinet and it must always be used within Australia. It should be
used overseas to represent AusAID. In can be used inline or stacked, and can
be produced in a dark solid colour or white on a dark coloured background.
Two alternatives to the crest logo, the Australian Government logo, and the
Australian Government Initiative logo, may be used when appropriate
(See page 11).
Australian Aid identier (page 12)
The Australian Aid identier represents the product AusAID delivers
Australian aid. Our products and activities overseas should always be
identied by the Australian Aid identier, including products delivered as
humanitarian assistance. In some situations, or example publications, both
the AusAID crest logo and the Australian Aid identier should be used. This
Australian Aid identier can also be used to identiy the products other
Australian Government agencies deliver through ODA, but at this stage its
use is not mandatory outside o AusAID.
AusAID wordmark (page 13)
The AusAID wordmark is or use on sta clothing. This has the word AusAID
printed in a particular ont and with particular spacing. It allows the wearer
to be quickly identied as an AusAID sta member. Only AusAID sta can
wear AusAID branded clothing.
The AusAID wordmark should not be used or any other purpose.
Examples o the three logos are shown on the ollowing pages.
The logos should only ever be reproduced rom the master artwork. Theyshould never be redrawn or altered in any way.
The master artworks are available in various electronic ormats, or both Mac
and PC, rom your AusAID communications contact.
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Other forms of badging or acknowledgment
Australian fagsOn occasions where acknowledgment is shared between a number o
donors and Australia is not a major partner, it is possible to use an image
o the Australian ag. This is not a preerred option because o the possible
conusion with other ags such as New Zealands.
Statements
On occasions where Australia is not a major donor or has only supported
a component o a project, it may be more appropriate to use a statement o
acknowledgement such as one o the ollowing.
> Gif o Australia
This can only used or humanitarian supplies.> An Australian Government,AusAID initiative (in Australia) or
An Australian Aid initiative (overseas). This can be used where the project
is ully unded by AusAID or is an initiative o AusAID and space does not
permit the use o the logo.
> Supported by the Australian Government, AusAID (in Australia) or
Supported by Australian Aid (overseas). This can be used where the project
is partly unded by AusAID and space does not permit the use o the logo.
An important note on Australian Government logos
The use o Government logos is governed by the Department o the PrimeMinister and Cabinet requirements which dictate that ocial logos cannot be
modied, the words Australian Government cannot be altered or added to,
and the logo cannot be smaller than the crest being 20mm across (print only).
Further advice about the application o the logos is available rom the
Communications and Media Branch in AusAID, rom the Awards and Culture
Branch in the Department o the Prime Minister and Cabinet, or rom
http://www.dpmc.gov.au/guidelines/index.cm.
Government logos must not be used by partners or managing contractors
unless cleared by AusAID. Use o a Government logo can imply that a person
or organisation is employed by or part o the Australian Government. Any
relationship can be shown in words and through the use o the AustralianAid identier. This is explained later in this document. Further advice about
the application o the logo, including guidelines on the use o the logo by
partners and managing contractors, is available on the AusAID website or
rom the Communications and Media Branch.
Government logos must
not be used by partners ormanaging contractors unlesscleared by AusAID.
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AusAID crest logo
Inline version
Stacked version
In Australia, one o the Government logospreerably AusAIDs crest logo
must be used, unless there is a valid reason why one o the other Government
logos is more appropriate (e.g. with aid activities undertaken jointly with
other Government agencies).
The AusAID crest logo has two variations; inline and stacked. It will ofen
appear alongside the Australian Aid identier. The AusAID crest logo has a
specic size relationship to the Australian Aid identier (see the section Size
relationship with AusAID crest logo).
Colour and position o the AusAID crest logo is dependent on the material
it is being produced on. Reer to the relevant sections later in this book or
more detail.
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Alternatives to the AusAID crest logo
Two alternatives to the crest logothe Australian Government logo, and theAustralian Government Initiative logomay be used.
Use o these logos, including, sizing, colour, clearspace etc should be identical
to that o the crest logo.
These logos should only be used in certain circumstances, and their use is best
discussed with the Communications and Media Branch.
Australian Government logo
Australian Government Initiative logo
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Australian Aid identier
The Australian Aid identier has been developed to badge Australias aid
projects and activities overseas.
The Australian Aid identier is used in conjunction with the AusAID crest
logo in Australia and on AusAIDs printed material overseas. The Australian
Aid identier is used on its own to identiy AusAID programs or initiatives
overseas.
The identier can be used in colour or in black and white (see the ollowing
chapter,Australia Aid identier in detail).
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AusAID wordmark
The AusAID wordmark is only used on clothing and, when used, it should
always appear with the Australian Aid identier (see the ollowing section
When to use each logo).
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When to use each logo
The table below gives an overview o which logos should be used. I you have
any questions over their use, please contact the Communications and Media
Branch in Canberra.
In Australia on all material
Overseas AusAID printed material
Overseas AusAID staff clothing
Overseas program-related material (printed or signage)
or plus
or plus
only
Overseas Non-AusAID staff
only
plus
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Use on a light background 16
Use on a dark background 17
What not to do with colour 18
Clear space 19
Size relationship with AusAID crest logo 20
Use with program names 21
Australian Aid identierin detail
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ColourUnder no circumstances can the Australian Aid
identier appear in any colour combination
other than those shown here.
Use on a dark background
The Australian Aid identier appears in white and red when used on a blue
background (see page 37, Colour palette, or the correct red and blue colour
breakdowns). I the Australian Aid identier is used on any other dark
coloured background it should appear in white.
White and red version
White version
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What not to do with colour
Dont use the white and red version on any colour other than blue.
Dont use the blue and red version on a dark colour. Dont use the black version on a colour that is too dark.
Dont use the white version on a colour that is too light.
Dont use the black version on blue.
Dont use the blue and red version on a light coloured background.
X
X
X
X
X
X
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Clear space
The Australian Aid identier should always have a minimum clear space
surrounding it. This ensures it can be clearly recognised.
The illustration below shows how to determine the minimum clear space.
X X
X
X X
X X
X
X
X
Throughout these guidelines, the value of X
is equal to the height of the capital A.
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Size relationship withAusAID crest logo
The illustration below shows how to determine the size relationship between
the AusAID crest logo and the Australian Aid identier when used together.
2X
The minimum space between the AusAID crest
logo and the Australian Aid identier is equal
to 2X.
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Use with program names
When there is a requirement to identiy a specic program, the program
name can appear below the Australian Aid identier. The illustration below
shows how to determine the size o the program name.
The ont use or the program name is Helvetica Roman or Arial Regular.
Note this type area should not be used or any other purpose (e.g. to create
sub-brand names or promotional event names).
Insert Program Name
Insert Program Name
Line Two of Name
Size relationship between the Australian Aid identier and program name.
Half X
Half X
X
X
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Introduction 23
AustraliaAusAID letterhead 24
AustraliaAusAID fax and minutes 25
AustraliaAusAID comp slip 26
AustraliaAusAID business card 27
OverseasAusAID business card 28
Project/program-related letterheads 30
Project/program-related business card 32
Stationery
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Introduction
Australia
AusAID sta in Canberra should use stationery with the AusAID logo and the
Australian Aid identier. Letterhead is available as a Word template. Withcompliments slips and business cards can be ordered through Property and
Facilities.
Overseas
Generally, AusAID sta at Post should use the AusAID crest logo and the
Australian Aid identier on their business cards and these should be as similar
as possible to the Canberra business card style. It is not permitted to use any
other logo or emblem (or example, the ag o the host country) on a business
card. I permitted by Head o Mission, AusAID letterhead and with compliments
slips can be developed using the AusAID crest logo and the Australian Aid
identier, as similar as possible to those used in Australia.
Other situations
Volunteers and people working or non-government organisations, multilateral
organisations or managing contractors must not use the AusAID crest logo (or any
other Australian Government logo) on their stationery as this could alsely imply
that that the organisation was connected to the Australian Government or that the
person was an Australian Government employee.
It is permissible or a volunteer or someone working or a non-government
organisation, a multilateral organisation or a contracting company to use one o
ollowing statements o acknowledgement i the stationery species a program or
project.
> Australian Volunteers or International DevelopmentAustralian Aid
> Where AusAID ully unds the project, the Australian Aid identier should
be used in the dominant position on any project stationery. The logo o a
contractor or other agency can be included at the bottom along with wording
such as:Australian Aidmanaged by XXXX on behal o AusA ID.
> Where AusAID is the majority under o a project, the Australian Aid identier
should be in the dominant position and any other logos placed in lesser
positions, preerably at the bottom. Wording such as,XXXX is supported by
Australian Aid, XXXX and XXXXcan be used.
> Where the project is partly unded by AusAID, and another agency, businessor government is the major under, AusAID should ollow the branding
guidelines o the major supporter but include either the Australian Aid
identier or the words: Supported by Australian Aid.
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AustraliaAusAID letterhead
Letter templates have been setup in Microsof Word or AusAID sta and
are available rom WordNewtemplates on my computerGeneral. Below
shows the standard letter template layout. To maintain brand integrity and
consistency, these templates should not be altered without consulting theCommunications and Media Branch in Canberra.
Australian Agency for International Development255 London Cct, Canberr a ACT 2601 GPO Box 877 CANBERRA ACT 2601Telephone +61 2 6206 4000 Fax +61 2 6206 4880 www.aus aid.go v.au A BN 62 921 838
Dear John Smith,
Lorem ipsum dolorObitae conecta eptatio riorem res dolenie nihicit fugia con era qui archiliteictaquatur estio iur as que velecaborum harchil ium aut estion nulparibus quatqui volendae nihilis senecab ipsae modis eveniae eictaquatur rem unt samus.
Ipiet quo quatquatur susam quodit ommodio omnime dis etur aspic torem bor secepratus lenimus-daes quat andi con prori conseque con poribus, cumquid emporere odi nobis reium et es sumeteum excestiur, id mincte lab ipsaerios volupta dolore eum eiunt eati dolor as nonemperios quevelecaborum harchil ium aut estion senecab ipsae modis.
Pa nos excepedis pro quiatissed quunt molut et fugit is expelliam ratiost ut quas excepro consequitem hil ium invel et laborae exceptatus, que doluptur as sinvellorest quis rernatquo et, omnias eiuseictaquatur id modis moloruptum experes sitatem. Minullo receperehent erepudistrum ni hicitfugia con era qui archilit estio iur id ut laborer.
Ipiet quo quatquatur susam quodit ommodio omnime dis etur aspic torem bor secepratus lenimus-
daes quat andi con prori conseque con poribus, cumquid emporere odi nobis reium et es sumeteum excestiur, id mincte lab ipsaerios volupta dolore eum eiunt eati dolor as nonemperios quevelecaborum harchil ium aut estion senecab ipsae modis.
Yours sincerely
Firstname Lastname
Job title
The Manager
The Company Pty Ltd1 The StreetSUBURB NSW 2000
1 August 2011
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AustraliaAusAID fax and minutes
Templates or ax and minutes and circulars have been setup in Microsof
Word or AusAID sta and are available rom the WordNewtemplates
on my computerGeneral. Below shows the standard template layouts.
To maintain brand integrity and consistency, these templates should notbe altered without consulting the Communications and Media Branch in
Canberra.
Australian Agency for International Development255 London Cct, Canberr a ACT 2601 GPO Box 877 CANBERRA ACT 2601Telephone +61 2 6206 4000 Fax +61 2 6206 4880 www.aus aid.go v.au A BN 62 921 838
Dear John Smith,
Lorem ipsum dolorObitae conecta eptatio riorem res dolenie nihicit fugia con era qui archilit
eictaquatur estio iur as que velecaborum harchil ium aut estion nulparibus quatqui volendae nihilis senecab ipsae modis eveniae eictaquatur rem unt samus.
Ipiet quo quatquatur susam quodit ommodio omnime dis etur aspic torem bor secepratus lenimus-daes quat andi con prori conseque con poribus, cumquid emporere odi nobis reium et es sumeteum excestiur, id mincte lab ipsaerios volupta dolore eum eiunt eati dolor as nonemperios que
velecaborum harchil ium aut estion senecab ipsae modis.
Pa nos excepedis pro quiatissed quunt molut et fugit is expelliam ratiost ut quas excepro consequitem hil ium invel et laborae exceptatus, que doluptur as sinvellorest quis rernatquo et, omnias eius
eictaquatur id modis moloruptum experes sitatem. Minullo receperehent erepudistrum ni hicitfugia con era qui archilit estio iur id ut laborer.
Yours sincerely
Firstname Lastname
Job title
FACSIMILE
To
From
Phone
Email
Date
Subject
Fax Number
Section
Fax Number
File Number
Pages (inc. cover) XX
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Regards,
Firstname Lastname
Jobtitle
MINUTE
FileNumber
S ub je ct < En te r Su bj ec t>
For
Through
CC
Date
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AustraliaAusAID comp slip
Standard compliment slips have been pre-produced and are available or
AusAID sta to order through Property and Facilities.
Australian Agency for International Development255 London Cct, Canberra ACT 2601GPO Box 877 CANBE RRA ACT 2601Telephone +61 2 6206 4000 Fax +61 2 6206 4880 ww w.ausaid.gov.au ABN 62 921 838
With compliments
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AustraliaAusAID business card
Standard business cards are available or AusAID sta to order through
Property and Facilities. In Australia, only sta at EL1 level and above are
eligible or personal business cards however section or branch business cards
can be used.
AusAID magnetic badges are also available or sta rom the Mail Room. The
badges can be worn to identiy the wearer as an AusAID employee. These are
available or sta at Posts, and or sta at EL1 level or above in Canberra.
Firstname LastnameJob Title Line One
Job Title Line Two
Australian Agency for
International Development
GPO Box 887
Canberra ACT 2601 Australia
T: +61 2 3456 7890
M: +61 412 345 678
F: +61 2 3456 7890
W: www.ausaid.gov.au
Front
Magnetic badge
Printed in one colour (Navy PMS547) on a
white background with clear epoxy coating.
Back
,
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OverseasAusAID business card
Two versions o the business card are available or overseas sta: an English-
language version which is identical to the Australia version on the previous
page); and a dual-language version (overlea), to accommodate the needs o
local language i English is not the primary language.
Both options should be as similar as possible to the Canberra business card
style. It is not permitted to use any other logo or emblem (or example, the
ag o the host country) on a business card.
English language version
Front
Back
Firstname LastnameJob Title Line One
Job Title Line Two
Australian Agency for
International Development
GPO Box 887
Canberra ACT 2601 Australia
T: +61 2 3456 7890
M: +61 412 345 678
F: +61 2 3456 7890
W: www.ausaid.gov.au
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Overseasbusinesscardduallanguage
English should be on one side and the local language on the other. Unlessnecessary, the basic design should be identical to the English-language side.
Note that the AusAID crest logo and Australian Aid identier should not be
altered or translated.
Firstname LastnameJob Title Line One
Job Title Line Two
Australian Agency for
International Development
GPO Box 887
Canberra ACT 2601 Australia
T: +61 2 3456 7890
M: +61 412 345 678
F: +61 2 3456 7890
W: www.ausaid.gov.au
Prenom NomTitre demploi ligne une
Titre demploi ligne deux
Agence Australienne pour le
Dveloppement International
GPO Box 887
Canberra ACT 2601 Australia
T: +61 2 3456 7890
M: +61 412 345 678
F: +61 2 3456 7890
W: www.ausaid.gov.au
English language side
Local language side
(Example shown for French-speaking country)
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Project/program-relatedletterheads
Project/program-related letterhead templates are available i required.
These templates are setup in Microsof Word and are available rom the
Communications page on the AusAID intranet and can only be supplied by
an AusAID sta member. Below shows a standard layout. To maintain brandintegrity and consistency, these templates should not be altered without
consulting the Communications and Media Branch in Canberra.
Australian Agency for International Development255 London Cct, Canberra ACT 2601123 Any Street, Province, Postcode, CountryTelephone +61 2 6206 4000 Fax +61 2 6206 4880 www.aus aid.go v.au A BN 62 921 838
Insert Program Name
Dear John Smith,
Lorem ipsum dolorObitae conecta eptatio riorem res dolenie nihicit fugia con era qui archilit estioiur as que velecaborum harchil ium aut estion nulparibus quatqui volendae nihil is senecab ipsaemodis eveniae eictaquatur rem unt, samus.
Ipiet quo quatquatur susam quodit ommodio omnime dis etur aspic torem bor secepratus lenimus-daes quat andi con prori conseque con poribus, cumquid emporere odi nobis reium et es sumeteum excestiur, id mincte lab ipsaerios volupta dolore eum eiunt eati dolor as nonemperios.
Pa nos excepedis pro quiatissed quunt molut et fugit is expelliam ratiost ut quas excepro consequi
tem hil ium invel et laborae exceptatus, que doluptur as sinvellorest quis rernatquo et, omniaseius, id modis moloruptum experes sitatem. Minullo receperehent erepudistrum id ut laborer.
Berios perum et et et volupta ecearch ilicae pro to quibus, utet lamus rerchic temquamusto eos etoccabo. Rovides aceperi asinvellaut vendusc imenimet laborio. Et eum apel min num sitibustemfaces is mo cum dolorectat ut repudis de vellupta vel ipsum fuga. Udi doluptate laut aut et estec-
tiae debistis est hil iur siti tet, ut ventior modis dolorerum siminctur resti aliquias aliquam etvolorpo repudi ditame volupis dolloratiur, si ut abore nimpore mquaessinus.
Yours sincerely,
Firstname Lastname
Job titleT +61 1 2345 6789
M +61 234 567 890
The Manager
The Company Pty Ltd1 The Street Your ref: 1234567890SUBURB NSW 2000 Our ref: 1234567890
1 August 2011
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Australian Agency for International Development255 London Cct, Canberra ACT 2601123 Any Street, Province, Postcode, CountryTelephone +61 2 6206 4000 Fax +61 2 6206 4880 www.aus aid.go v.au A BN 62 921 838
LOGO LOGO
Australian Aidmanaged by XXXXXXXX on behalf of AusAID
Eastern Province NationalRoads Improvement Project
Project/program-relatedletterhead
Alternative version showing the use o other logos (e.g. managing contractor).
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Insert Program Name
Firstname LastnameJob Title Line One
Job Title Line Two
Australian Agency for
International Development
GPO Box 887
Canberra ACT 2601 Australia
T: +61 2 3456 7890
M: +61 412 345 678
F: +61 2 3456 7890
W: www.ausaid.gov.au
Eastern Indonesia National
Roads Improvement Project
Firstname LastnameJob Title Line One
Job Title Line Two
Australian Agency for
International Development
GPO Box 887
Canberra ACT 2601 Australia
T: +61 2 3456 7890
M: +61 412 345 678
F: +61 2 3456 7890
W: www.ausaid.gov.au
Project/program-relatedbusiness card
Below shows the two layouts or English language project/program-related
business cards. The template is available rom the Communications page on
the AusAID intranet and can only be supplied by an AusAID sta member. To
maintain brand integrity and consistency, these cards should not be alteredwithout consulting the Communications and Media Branch in Canberra.
Program-related business cards are blank on the reverse.
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Publications
Introduction 34
General rules 35
Typefaces 36
Colour palette 37
Patterns and icons 38
Design layout examples 42
PowerPoint slides 60
Word reports and fact sheets 62
Pullup banners 63
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Introduction
Wherever possible, templates should be used or AusAID communication
material. I an appropriate template does not exist, contact the
communications and media ocer at Post or the Communications and Media
Branch in Canberra. Use o a template ensures consistency in our look andeel across the agency and helps to develop positive branding. All templates
include appropriate use o the AusAID crest logo and Australian Aid
identier. Word templates are available or AusAID sta and design templates
(or graphic designers) are available on disk (contact the Communications
and Media Branch).
The new version o the AusAID publication templates, incorporating the
Australian Aid identier, has been designed to be as exible as possible. The
publication templates consist o our main themes General (MDGs), Asia,
Pacic and Arica. A series o theme specic patterns or icons are used to
complement each theme (see sectionPatterns and icons).
Adding to the exibilty o the style are numerous layout options or covers,
which can also be adapted or other uses, such as banners, invitations and
so on.
There may be occassions where your discretion is required to create new and
dierent options. O course, while a level o reedom may be encouraged in
some instances, typeace selection and colour palette, along with some other
generic rules, do apply and these are explained overlea.
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General rules
Templates and measurements
This guide is supplied in conjunction with master InDesign les and it is
intended that you reer to those les or measurements and specications.
The Australian Aid identier
The Australian Aid identier has been added to all publication templates and
should be used at all times unless specically directed otherwise. For non-
standard designs that do not use the templates supplied, please ensure the
Australian Aid identier rules discussed in previous sections are adhered to.
White border
All AusAID covers should bleed o the right edge only, the three remaining
edges should have a white border. For most applications, such as oset
printed covers, the border is 5mm. Where this is not suitable (banners, or
example) the border should be set to a size that is roughly in proportion to
an A4 cover.
The 5mm border does not apply to internal layouts or AusAID publications,
although you may use the border as a secondary device when appropriate.
Brochure internals are just one example o when borders might be used.
Website tag
The website tag contains the AusAID website address
and, unless specied otherwise, must appear on the ront oall material.
The tag bleeds o the lef or bottom edges only and extends beyond the usual
5mm border. Colour use ollows the same rules listed above or the AusAID
logo. On cover layouts the tag should mirror its ront cover position on the
back cover. I the tag bleeds o the lef edge on a ront cover, the text reads
down the page, rom top to bottom. On back covers the text should read up
the page, rom bottom to top (see examples provided).
Within these constraints placement o the tag is lef to your discretion, please
reer to examples or suggested use.
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Typefaces
The FF Meta amily has been selected or use in the AusAID corporate style
or its versatility and modern eel. There are some general rules in the way
these onts are used:
> Meta Seri is used or body text only and Meta Plus (Sans seri) used or
headings and supporting text (captions, pull quotes etc).
> The weights shown in this guide are the minimum requirement, although
other weights (small caps, or example) may be required rom time to time.
> The templates available to AusAID sta and graphic designers have type
styles (e.g. or headings and body text) built in and these should not be
altered unless absolutely necessary.
Exceptions to these general rules may apply, where specied. For example,
most Word/PowerPoint templates use Times New Roman; and most signage
(p6275) uses Helvetica Neue. Where this is the case, it has been highlighted
in this guidelines document.In other cases, onts should not be substituted unless Meta Seri and Meta
Plus are impossible to obtain. I this is the case, Times New Roman and
Helvetica should be used, afer approval by the Communications and Media
Branch in Canberra.
Meta Serif Book
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdeghijklmnopqrstuvwxyz 0123456789The quick brown ox jumps over the lazy dog.
Meta Serif Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdeghijklmnopqrstuvwxyz 0123456789The quick brown ox jumps over the lazy dog.
MetaPlusNormal Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789The quick brown fox jumps over the lazy dog.
MetaPlusBold RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdeghijklmnopqrstuvwxyz0123456789Thequickbrownoxjumpsoverthelazydog.
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Colour palette
Colour
Note: The Pantone-to-CMYK colour
breakdowns shown opposite have been
carefully selected to ensure optimum results
for CMYK printing they do not necessarily,
and should not, match the breakdowns
suggested by Pantone.
The majority o AusAIDs publication work is printed in ull colour (CMYK)
and the ollowing colours have been chosen with this in mind. Spot colours
can be specied, i required.
Pantone123
Pantone280
C0 M21 Y88 K0
C100 M72 Y0 K18
Pantone7419
C8 M77 Y37 K27
Pantone7458
C52 M3 Y6 K7
Pantone716
Pantone185
C0 M55 Y90 K0
C0 M91 Y76 K0
PantoneBlack7
C0 M0 Y15 K82
Pantone7472
C52 M0 Y25 K0
PantoneWarmRed
Pantone410
C0 M75 Y90 K0
C0 M18 Y21 K56
Pantone7531
C16 M28 Y36 K49
Pantone7475
C52 M0 Y25 K30
Pantone180
C3 M92 Y84 K12
Pantone7530
C10 M18 Y25 K29
Pantone611
C5 M3 Y76 K11
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Patterns and icons
The new AusAID corporate style consists o our main themesGeneral
(MDGs), Asia, Pacic and Arica. A series o theme specic patterns or icons
are used to supplement each theme.
The patterns/icons are used in conjunction with the colour palette and
InDesign transparencies to create a number o versatile options, while
maintaining a consistent corporate look.
General (MDGs)
These icons have been adapted rom the eight icons designed or the United
Nations Millennium Development Goals .
When the icons are used with publications, on covers and internals, the
Illustrator le is generally placed into InDesign at 70% (as shown below).
When used in brochures, banners and other supporting collateral they canbe used at larger sizes, as deemed appropriate.
The icons are almost always used in a two row layout as shown below, but in
some circumstances it may be appropriate to use one icon on its own, either
as a single graphic in addition to the regular set, or as a two row graphic
o its own (see MDG icon3 pattern rev_wide2.ai below). As instances like
this are rare, such graphics can be created in Illustrator rom the master le
(MDG icon pattern rev_wide2.ai).
The master Illustrator le has the colour o the icons set to white, however,
they are never used as a ull reverse. Transparency settings are changed
in InDesign. There are no set specications or the percentage to be used.
A setting between 4070% would usually be suitable, however, discretion
should be used depending on background colour and/or image tonality.
MDGiconpatternrev_wide2.ai
MDGicon3patternrev_wide2.ai
Sample graphic as used in collateral for
MDG 3 Torch Presentation Ceremony,
August 2008.
Each pattern has been sourced from the
region it represents. The style is designed so
that new patterns may be supplied by AusAID
on a project by project basis. In such
instances, new patterns should be used inconformity with the examples given in this
style guide.
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Asia
asia_01_bm.ti
asia_02_bm.ti
asia_03_gs.ti
The patterns are generally used in thin
horizontal strips and some patterns
(asia_02_bm.tif, for example) may be cropped
differently to create extra patterns. Examplesof this can be seen in the A4 cover layouts.
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Pacic
pacifc_01_bm.ti
pacifc_02_gs.ti
pacifc_03_gs.ti
Some patterns are supplied in bitmap format
(pacic_01_bm.tif, for example) and there
may be instances where these les need to be
placed at sizes above 100%. However, the
patterns in bitmap format are generally crude
in detail and when used in conjunction with
other elements in the layout the loss of detail
after enlargement is generally acceptable.
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Africa
arica_02_gs.ti
arica_01_bm.ti
arica_03_gs.ti
arica_04_gs.ti
Some patterns are supplied in bitmap format
(africa_01_bm.tif, for example) and there may
be instances where these les need to be
placed at sizes above 100%. However, the
patterns in bitmap format are generally crude
in detail and when used in conjunction with
other elements in the layout the loss of detail
after enlargement is generally acceptable.
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Design and layout examples
Finishedsizeandlayout
It is not practical to set up design styles or every publication. For this reason,
design parameters have been developed or dierent types o publications,which vary in size.
Publication types include books, booklets, brochures and yers:
> Books and booklets
A4
A5
B5
> Brochures
170 mm W x 297 mm H (tall publication)
150 mm W x 180 mm H (short publication)
> Fact sheets
A4
170 mm W x 297 H (tall publication)
Brochures can be 4 panel, 6 panel or 8 panel. All must be gateold (i over
our panels). Fact sheets can be one- or two-sided.
Electronic templates
You can source Adobe InDesign Creative Suite 5 templates with margins,
style sheets and colours rom [email protected]
Allow time or collecting the InDesign les as they may need to be supplied
on a CD-ROM or delivery to Posts.
AusAID has a number o design companies under period oers. Each
rm has a copy o our design parameters. For more inormation contact
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Booksandbooklets:saddlestitched
This is the basic cover spread or an A4 saddle-stitched publication.The basic principles o this layout are used in A5 and B5 sized
layouts. As such, only A4 examples o books are shown in this guide
although template les or A5 and B5 have been prepared in InDesign ormat.
Document titleSecond line of document title
Sub title
Example not shown at actual size.
The example below and on the followingpages show the correct placement of the
AusAID logo and the Australian Aid identier.
The size and position relationship is specic
to each publication type and should not be
altered in any way.
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Document title
Second line of document titleSub title
Booksandbooklets:spine
This is the basic cover spread or A4, A5 and B5 spine publications.Spine widths are to be conrmed on a case by case basis in conjunction
with the printer.
DocumenttitleSubtitle
Example not shown at actual size.
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Booksandbooklets:coverexamples
The ront cover layout on all publications (books, booklets, brochures andyers) enables a degree o exibility or positioning o images and colour.
The examples shown below demonstrate a variety o acceptable layouts and
colour schemes.
Colours on the back cover should align with the colours used on the
ront cover.
Document titleSecond line of document title
Sub title
Document titleSecond line of document title
Sub title
Document titleSecond line of document title
Sub title
Document titleSecond line of document titleSub title
Document titleSecond line of document titleSub title
Document titleSecond line of document titleSub title
Examples not shown at actual size.
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Booksandbooklets:internaltitlepage
This is the inside cover (lef-hand page) and title page spread. Coloursare to match those used on the ront cover. The inside cover complements
the layout o the title page. The layout o the title page remains consistent
throughout all publications, as shown in the examples displayed in this
guide.
The number o colours used or printing is to be determined by AusAID in
liaison with the designer (ull-colour, two-colour, or one-colour). The actual
colours to be used within the publication are to be selected at the discretion
o the designer within the constraints o the AusAID colour palette.
Document titleSecond line of document titleSub title
Document titleSecond line of document titleSub title
Examples not shown at actual size.
The cover sets the colour palette
for the rest of the document.
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Booksandbooklets:internalsoreword
This is the copyright and oreword page. The oreword should always appearbeore the contents page. I a oreword is not required, the contents page
takes its place.
iiiwww.ausaid.gov.au Chapter title Documenttitle
Ministerial foreword
Id ut quaerrum nulpa quo od qui optatem vel excesci liquam eius et ad qui
nihilibusae et et parumqui idus pro eum re aborum eaquam dolesti audae comnisaliam, que sollupta ende et ut qui dis denduci consequamet as susa nonseni
hilignist quia sinienime vendi dendior sit aspe sum et ommo eosaerum qui cus,
nus moluptatem. Ur, omnis preprerspere num am, sit, sunt endam repraeped
eiusto occab is as alite nonsed estinissit hillace stescil inust, solor sanihic totas
eum aciam nulluptati bereped ut la quo volorer chicient odicati blaut doluptur?
Quis eos am ut et reptatet as volores earum reiciet aut escienis sit volescit re aut
lit ad essi soles repre sae dolo blat ipsa vita dolecep recest uga. Rum repedit
aererae rovidenihit porion cus abo. Nam, ommolup taspid quam aut omnis maion
exceser ibeaquam qui sunt que ditem evelendit eium untiur alis soluptatquid
quam, cuptam iminulp archil molum que vendae suntorit, odistrum inum sinullo
to ducimet quis repta nonem quibusapere, tet harum, sum quis magnis endi ut aut
archit, ommodit eicium eos et reped minveri berum, unt omnis estrum est, sumet
et, te lani quunt min corem eum et, ofciliquae nonet et ipsumque nemquodiore
voluptiatqui beat aut eicimus a quiaece rioris quo omnis essit ommolupta
comnissi volenis niet omnimporem sed expliam et occus demped ma nam que
omnimuscit, inum doloribus, ad etur rae.
Mus, ut lam dis et rerchitate magnimus et veliti quiassero quis si alictassita quos
voloreroris conecto velecaepuda qui occae. Ullupta plabo. Faccullest, con pres aut
exerspe rorepere num labor a volupiene net ofc totatus, non nos doluptiatus sin
pratis mostiist ad que reiciur aciis volecto et, expla veleser entionsequis aut autas
maxim quae sunt, in cullenis aut dendess itatemporem invendi ofc testia pore
experio rionsedi conseca tibusanihit et ut laborene que nonsectate eveligentiae
explici mendisimpor aspero veliqua ecescim sequiderro volorer uptatiatusa dem
explitae voluptatus veribus vent aspelest qui doluptaquis endendiandit aut el
minullupiet eum inctempos sae est, occus asimus, odigendante non nonsed ut as
sed mi, nistrup tatemod ipsunt.
Pienihil in rerit est esti ut lacesequam quis nulparion pe volorer aepelenderum eri
arum hiliquis pa pra non elicab inimostiur modiae.
Kevin Rudd
Minister or Foreign Aairs, Australia
CommonwealthofAustralia2011
Thisworkis copyright.Apartfromany useaspermittedunder theCopyrightAct1968,nopartmaybereproducedbyany processwithoutpriorwrittenpermissionfromthe Commonwealth.
Requestsandinquiriesconcerningreproductionandrightsshouldbe addressedto the
CommonwealthCopyrightAdministration,AttorneyGeneralsDepartment,RobertGarranOffices,
NationalCircuit,BartonACT2600 orpostedat http://www.ag.gov.au/cca
ISBN
PublishedbytheAustralianAgencyfor InternationalDevelopment(AusAID),
Canberra,June2011.
Thisdocumentisonline at:
www.ausaid.gov.au/publications
FormoreinformationabouttheAustralianGovernmentsinternational
developmentprogram,contact:
CommunicationsSection
AusAID
GPOBox887
CanberraACT2601
Phone +61262064000
Facsimile +61262064880
Internet www.ausaid.gov.au
Editedby
Designedby
Printedby
Thisdocumenthasbeenprintedon MonzaRecycledpaperwhichis ForestryStewardshipCouncil
(FSC)MixedSourceCertifiedand ElementalChlorineFreeandwas manufacturedat amill
conformingtoISO 14001EnvironmentalCertificationandIntegratedPollutionPreventionControl.
Environmentallyfriendly vegetablesoybasedinkswereused.The printerholdscurrentISO 14001
EnvironmentalCertificationand isFSC Chain-of-Custodyapproved.
TheseiconssymbolisetheMillenniumDevelopmentGoals(MDGs)eight
goalsrepresentinganagreementbyworld leaderstoreducepovertyand
enhancehumandevelopmentby2015.Moreinformationaboutthe MDGs
isavailableonlineat www.ausaid.gov.au/keyaid/mdg.cfm
Cover: If required, photocaptionsand credits
for frontcover imagesare to be placed here.
Please delete thistextif not required.
Examples not shown at actual size.
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Booksandbooklets:internalscontents
This is the contents spread. Always start the contents on a right-hand page. Ithe contents page does not appear next to the copyright page, an image may
be placed on the adjacent lef-hand page. See example on ollowing page.
iiiwww.ausaid.gov.au Chapter titleDocumenttitle
Contents
Ahead:Introduction x
Ahead:Chaptertitle x
B head x
B head x
C subhead x
C subhead x
Ahead:Chaptertitle x
B head x
C subhead x
C subhead x
Ahead:Chaptertitle x
Annexes
1 Annex 1 x
2 Annex 2 x
3 Annex 3 x
Ahead:References x
CommonwealthofAustralia2009
Thisworkis copyright.Apartfromany useaspermittedunder theCopyrightAct1968,nopartmaybereproducedbyany processwithoutpriorwrittenpermissionfromthe Commonwealth.
Requestsandinquiriesconcerningreproductionandrightsshouldbe addressedto the
CommonwealthCopyrightAdministration,AttorneyGeneralsDepartment,RobertGarranOffices,
NationalCircuit,BartonACT2600 orpostedat http://www.ag.gov.au/cca
ISBN
PublishedbytheAustralianAgencyfor InternationalDevelopment(AusAID),
Canberra,June2009.
Thisdocumentisonline at:
www.ausaid.gov.au/publications
FormoreinformationabouttheAustralianGovernmentsinternational
developmentprogram,contact:
CommunicationsSection
AusAID
GPOBox887
CanberraACT2601
Phone +61262064000
Facsimile +61262064880
Internet www.ausaid.gov.au
Editedby
Designedby
Printedby
Thisdocumenthasbeenprintedon MonzaRecycledpaperwhichis ForestryStewardshipCouncil
(FSC)MixedSourceCertifiedand ElementalChlorineFreeandwas manufacturedat amill
conformingtoISO 14001EnvironmentalCertificationandIntegratedPollutionPreventionControl.
Environmentallyfriendly vegetablesoybasedinkswereused.The printerholdscurrentISO 14001
EnvironmentalCertificationand isFSC Chain-of-Custodyapproved.
TheseiconssymbolisetheMillenniumDevelopmentGoals(MDGs)eight
goalsrepresentinganagreementbyworld leaderstoreducepovertyand
enhancehumandevelopmentby2015.Moreinformationaboutthe MDGs
isavailableonlineat www.ausaid.gov.au/keyaid/mdg.cfm
Cover: If required, photocaptionsand credits
for frontcover imagesare to be placed here.
Please delete thistextif not required.
Examples not shown at actual size.
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Booksandbooklets:internalscontents
iv Chapter titleDocumenttitle www.ausaid.gov.au www.ausaid.gov.au Chapter titleDocumenttitle v
Contents
A head: Introduction x
A head: Chapter title x
B head x
B head x
C subhead x
C subhead x
A head: Chapter title x
B head x
C subhead x
C subhead x
A head: Chapter title x
Annexes
1 Annex 1 x
2 Annex 2 x
3 Annex 3 x
A head: References x
Caption: If required, photocaptionsand credits
are tobe placed here. Please delete thistext if
notrequired.
Examples not shown at actual size.
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Booksandbooklets:internalsspread
The internal spread shown below orms the basis or layout and ormattingor A4 publications. Document margins, text style sheets and colours are
embedded within the InDesign templates.
Tables, graphs and charts will be required in most publications. Examples o
the required styles are shown below and on the ollowing page. Basic style
sheets are included in the InDesign templates, however more detailed styles
may need to be created rom time to time. In such instances reer to these
examples or guidance.
Chapter title
16 Chapter titleDocumenttitle www.ausaid.gov.au
Secondary title
Chapter title
17www.ausaid.gov.au Chapter title Documenttitle
Secondary title
Vestibulum elementum laoreet erat. Aenean tincidunt urna vel erat. Mauris ut nibh. S ed
blandit ligula a dolor. Nunc elementum magna sed ligula. In ultrices lacus et magna.Pellentesque lobortis faucibus nisi. Curabitur eget urna non lorem bibendum pulvinar.
Suspendisse id quam nec felis ultrices vehicula. Mauris ac ligula.
Head A
Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,
interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,
luctus vel, pretium at, lectus. Mauris sed mauris. In at augue sit amet pede molestie
bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit
amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis
sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum
eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus. Fusce malesuada
tincidunt lacus. Sed ac nisi. Donec mollis ligula a purus. Suspendisse velit sit amet arcu
Head B
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Pellentesque tristique. Nunc
quis magna sit amet eros rhoncus aliquet. Donec arcu est, tincidunt sit amet, volutpat id,
pretium at, enim. Donec consectetuer fringilla odio. Sed pretium malesuada ligula. Fusce
nibh nibh, aliquet et, varius eget, iaculis vitae, lectus. Nam a elit at neque mollis sodales.
Pellentesque vitae nisl. Nulla quis nulla quis mauris feugiat aliquet. Aliquam leo sem,
aliquet mollis, elementum euismod, varius ac, ante.
Box head
In faucibus. Integer cursus. Fusce dictum justo at risus. Donec eget nibh. Nulla volutpat ligula non nisl.
Cras ultricies ornare pede. Suspendisse iaculis arcu ac elit. Morbi justo lacus, feugiat vitae, ultrices
ac, tristique et, erat. Duis eros ligula, lobortis ac, volutpat non, rhoncus id, diam. Aenean vitae est
vel mauris cursus malesuada. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per
inceptos himenaeos. Sed lacus. Vestibulum rhoncus nisl nec elit suscipit egestas. Integer nulla urna,viverra vitae, ullamcorper sed, bibendum sit amet, dolor. Donec eu dolor nec ante consequat mollis.
Source: AusAID
Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,
interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,
luctus vel, pretium at, lectus. Mauris sed mauris. In at augue sit amet pede molestie
bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit
amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis
sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum
eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus.
Head C
Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,
interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,
luctus vel, pretium at, lectus. Mauris sed mauris. In at augue sit amet pede molestie
bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit
amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis
sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum
eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus. Fusce malesuada
tincidunt lacus. Sed ac nisi. Donec mollis ligula a purus. Suspendisse velit sit amet arcu
> Nunc varius augue sit amet mauris mauris interdum urna egestas vitae elit.
> Morbi lacus. Fusce pretium auctor quamt pharetra. At sapien nec lacus gravida.
Lauris velit massa, rhoncus scelerisque velit sed dui lobortis volutpat.
> Pellentesque nec purus. Aliquam molestie, lectus mattis blandit elementum.
> Ipsum augue commodo lectus, vitae tincidunt metus lorem at lacus. Aenean massa
leo, posuere a, faucibus sed, molestie non, justo.
> Phasellus et nulla quisque neque mauris, dapibus sit amet luctus at, pitor at, ipsum.
Aenean massa leo, posuere a, faucibus sed, molestie noin, justo. Mauris velourna arc
consequat bibendum, turpis velit fringilla turpis, et fermentum erat metus at erat.
Graph head
Aenean vitae est vel mauriscursus malesuada. Class
aptent taciti sociosqu ad litoratorquent per conubia nostra,per inceptos himenaeos.Sedlacus.
1 Footnote textlookslike this.
Above: Pellentesque habitantmorbi tristique
senectuset netuset male suada famesacenar
turpisegestas.
0
50
100
150
200
250
Uganda
Zambia
SaoTome
andPrincipe
Kiribati
Fiji
Tonga
Samoa
Vanuatu
Solomon
Islands
Spending on education and health, US$ per person, average 19972003
Donor assistance
Governmentspending
Example not shown at actual size.
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Booksandbooklets:internalsspread
18 Chapter titleDocumenttitle www.ausaid.gov.au 19www.ausaid.gov.au Chapter title Documenttitle
Head B
Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,
interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,
luctus vel, pretium at, lectus. Mauris sed mauris. In at augue sit amet pede molestie
bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit
amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis
sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum
eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus. Fusce malesuada
tincidunt lacus. Sed ac nisi. Donec mollis ligula a purus. Suspendisse velit sit amet arcu.
Duis a ipsum. Ut sit amet tellus. Donec tincidunt, tortor eget congue aliquet, enim sapien
malesuada neque, a sollicitudin nunc eros eu quam. Etiam sagittis libero eu magna. Nulla
euismod ullamcorper mauris. Vestibulum tempus, sapien sit amet pulvinar aliquam, risus
enim faucibus neque, sit amet rutrum nibh nunc ac tellus. Donec pharetra blandit lectus.
Donec et mi. Aenean ut nisi. Ut viverra ullamcorper nunc. Proin scelerisque ultrices erat.
Sed ultricies hendrerit ante. Mauris urna diam, posuere ac, malesuada vitae, semper sit
amet, turpis. Quisque mauris leo, tincidunt in, fermentum vel, ultricies dignissim, lorem.
Praesent id massa.
Table head
Table sub heading goes herea
1990 2000 Latest
Melanesia and Timor-Leste
Fiji 101 104 2005
PNG 47 1991 56 54 2003
Solomon Islands 72 1991
Vanuatu 84 87 2005
Timor-Leste
Polynesia
Samoa 95 96
Tonga 103 1992 100 1999 107 2002
Niue 1202001
81
2004
Cook Islands 88 1999
Tuvalu 126 103 2004
Micronesia
Kiribati 99 129 2005
FSM
Marshall Islands 98 1999 125 2003
Nauru 90 2001 75 2003
Palau 99 115 2005
a Source materialgoeshere
Head A
Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,
interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,
luctus vel, pretium at, lectus. Mauris sed mauris. In at augue sit amet pede molestie
bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit
amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis
sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum
eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus. Fusce malesuada
tincidunt lacus. Sed ac nisi. Donec mollis ligula a purus. Suspendisse velit sit amet arcu
Head B
Head C
Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,
interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,
luctus vel, pretium at, lectus. Mauris sed mauris. In at augue sit amet pede molestie
bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit
amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis
sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum
eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus. Fusce malesuada
tincidunt lacus. Sed ac nisi. .
Head D
Praesent pellentesque. Curabitur varius, sem non interdum eleifend, nulla nisi rhoncus
mi, sed fermentum nisi dui vel tellus. Fusce malesuada tincidunt lacus. Sed ac nisi. Donec
mollis ligula a purus. Sus pendisse bibendum velit sit amet arcu porta hendrerit. Ut ac odio.
Nam sapien libero, pretium posuere, lacinia sed, f eugiat eu, ante.
Donec ultrices sem ac magna.Donec pellentesque mollis
nibh. Nulla erat. Maecenas etrisus in nulla blandit placerat.
Box head B
In faucibus. Integer cursus. Fusce dictum justo at risus. Donec eget nibh. Nulla volutpat ligula
non nisl. Cras ultricies ornare pede. Suspendisse iaculis arcu ac elit. Morbi justo lacus, feugiat
vitae, ultrices ac, tristique et, erat. Duis eros ligula, lobortis ac, volutpat non, rhoncus id,
diam. Aenean vitae est vel mauris cursus malesuada. Class aptent taciti sociosqu ad litora
torquent per conubia nostra, per inceptos himenaeos. Sed lacus. Vestibulum rhoncus nisl nec
elit suscipit egestas. Integer nulla urna, v iverra vitae, ullamcorper sed, bibendum sit amet,
dolor. Praesent tortor. Donec eu dolor nec ante consequat mollis.
Top: Pellentesque habitant
morbi tristique senectuset netus
etmalesuada famesac turpis
egestas.
Right: Pellentesque habitant
morbi tristique senectuset netus
etmalesuada famesac turpis
egestas.
Example not shown at actual size.
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14 Trackingdevelopmentand governance inthe Pacifc www.ausaid.gov.au 15www.ausaid.gov.au Trackingdevelopmentand governance inthe Pacifc
Country-led developmentSkills are a scarce resourceMany Pacic countries have diculties attracting, developing and retaining skilled sta.
Low levels o investment in human resources has led to many public servants lacking basic
skills (or example, literacy and numeracy), including at senior levels. Skills at provincial
levels o government are, on average, substantially weaker than at the national level. Key
public sector skills urgently require development, especially or improved service delivery.
The private sector aces similar challenges, which constrains economic growth. Retaining
technically experienced personnel, such as accountants, can be dicult in the ace o
historically high demand in Australia and New Zealand.
This section looks at Pacic countries own development strategies. International evidence
suggests countries make most progress towards poverty reduction when their owngovernments are strongly committed and when they have a strong development strategy
in place. Policy reorm led by donors without strong country ownership is unlikely to be
sustained in the long term. Isolated projects outside national processes and systems rarely
have a long-term systemic impact. Ideally partner countries should have operational national
development strategies that have clear strategic priorities linked to a medium term expenditure
ramework and refected in annual budgets (Paris Declaration, Indicator 1, Annex 3).
Most Pacifc island countries have a development strategy
Many Pacic countries have strategies or accelerating progress towards the MDGs.
These are generally a good guide, but oten lack details on specic policies, costing o
programs and prioritization o competing activities. For example, PNGs strategy includes
development targets towardsbut less ambitious thanthe MDGs. Nonetheless, i realised,
these development outcomes would be a signicant improvement on current conditions.
Meanwhile, Samoas latest development strategy, launched this year, goes beyond the
MDGs, making Samoa possibly the regions rst post-MDG country. The strategy ocuses on
improving education, helping vulnerable groups and dealing with health threats rom non-
communicable diseases.
Few strategies contain specifc policy actions or fnancing plans
It is not always clear how policy actions and resources relate to achieving development
objectives. The absence o nancing plans is also a problem. For example, neither PNG nor
Samoa have nancing plans or their development strategiestargets are not costed and
unding sources not identied. While detailed costing is not essential, indicative estimates can
help Treasuries with (bottom up) budgeting, support more careul planning and expenditure
appraisal in line ministries, and help with donor discussions on unding gaps (Box 3).
Box 3: Costing universal basic education and road maintenance in
Papua New Guinea
AusAID has produced indicative cost estimates for achieving universal basic education and xing
national roads in PNG. Universal Basic Education would require a doubling of ongoing spending by 2015,and large up-front investments in school infrastructure. National roads require a surge of investment (forrehabilitation and reconstruction) to bring them to a good standard, but ongoing (routine maintenance)
costs are modest and about the same as the current level of spending in the sector.
Source: AusAID 2007
Skills
Many Pacic countries have difculties attracting, developing and retaining skilled staff.
Key public sector skills urgently require development, especially for improved service delivery.
The private sector faces similar challenges, which constrains economic growth.
Left: Secondary CurriculumManager, MrsFloria Detiabene. Photo: Lorrie Graham
Below: Riibeta Abeta, Climate Change PlanningOfcer, Kiribati. Photo: Lorrie Graham
Example not shown at actual size.
Booksandbooklets:internalsexamples
Colour, shape and photography should be used throughout internal layoutswhere appropriate. Variety o these elements is encouraged, however an
adherence to the basic grid must always remain and document margins
cannot be altered. Examples o acceptable layout variation can be seen below
and on the ollowing three pages.
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Booksandbooklets:internalsexample
30 Intensifying the response: Halting the spread of HIV Australias internationaldevelopmentstrategy for HIV 31Intensifying the response: Halting the spread of HIV Australias internationaldevelopmentstrategy for HIV
Tracking progress, achievementsand challenges
AusAID will consider HIV when developing country strategies to determine how Australia can
best help countries respond to HIV epidemics. Guidelines will be developed to help programareas determine how the priorities identifed in this strategy can inorm that process.
Australia is committed to increasing its ocus on perormance to help managers improve
development eectiveness and account or results. AusAID is thereore continuing to
strengthen its monitoring and review processes to more accurately determine the progress,
achievements and challenges in implementing assistance.
Perormance o Australias HIV development assistance is measured through a number o
complementary reporting processes that will be used collectively to assess this strategys
implementation. At the activity level, ormal assessments o quality are undertaken beore
implementation, on an annual basis during implementation, and upon completion o each
activity. Data rom all HIV activities across AusAID will be collated and tracked annually. At
the country level, annual perormance reporting is undertaken to assess progress against
the objectives o country and regional program strategies, including HIV-specifc indicators,
where appropriate. In addition, AusAID periodically undertakes assessments (oten
independent) at the activity, country or thematic level to evaluate impact and relevance in
greater depth. Perormance reporting is largely managed by AusAID country program areas.
AusAD will endeavour to align its HIV activity, program and country strategy perormance
indicators with partner country reporting rameworks wherever possible. This will include
identiying appropriate gender-sensitive indicators.
Australia will also participate in processes that monitor progress toward MDG targets 60
and the UNGASS 2001 Declaration o Commitment on HIV/AIDS. 61 AusAID will help partner
governments and people living with HIV to ully participate in these processes.
This strategy will be reviewed in 2012 to assess lessons learned, outcomes achieved and any
need or a shit in policy direction or priorities.
60 MDGIndic ator 6.1: HIVp revalence among populationaged 15to24 years; Indicator 6.2: Condomuse atlast high-risk
sex; Indicator 6.3: Proportionof populationaged 15to 24years withcomprehensive correctknowledge of HIV/AIDS;
Indicator 6.4: Ratioof schoolattendance of orphanstoschool attendance of non-orphansaged 10to 14years.
61 Monitoring the declaration ofcommitment onHIV/AIDS: Guidelines onconstruction ofcore indicators. UNAIDS2007.
Australias work with localMuslimImams in the
Xinjiangregion of China has used mosque-
based programs toraise awareness of HIVand
AIDSin Muslimcommunities.
This has beencrucial in creatingsupport for
the ghtagainstHIV and has enabled the
governmentof Xinjiangto establish its rst
needle and syringe program.
Australias work with the localMuslimImams
toinform and supportaffected communities
has beensoeffective ithas beenrecognised by
the World Health Organizationas worlds best
practice. Photo: Lorrie Graham
Australia is committedto increasing its focuson performance to helpmanagers improvedevelopment effectiveness
and account for results.
Example not shown at actual size.
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Booksandbooklets:internalsexample
iv Trackingdevelopmentand governance inthe Pacic www.ausaid.gov.au 1www.ausaid.gov.au Trackingdevelopmentand governance inthe Pacic
Overview
This report provides a snapshot o development and governance in the Pacic. The
inormation is intended to help policymakers design policies and programs and to trackprogress towards the Millennium Development Goals (MDGs).
Progress towards the Millennium Development Goals
The Pacic region is seriously o-track in achieving the MDGs, the internationally agreed
targets set or 2015. The situation is worst in Papua New Guinea (PNG), Solomon Islands
and Timor-Lestecountries that account or three-quarters o the regions population.
Development indicators or the region reveal the scale o the challenge: at least three
million people are living in extreme poverty; as many as one million children are out o
school; 18 000 children die each year mostly rom preventable causes; and between
50 000 and 150 000 people have HIV/AIDS.
Economic growth has picked up in the Pacic, but needs to be sustained. And some
countries are starting rom a very low base; or example, i PNG accelerated growth to
(a ast) eight per cent per year, it would take two decades to achieve Samoas current
Gross Domestic Product (GDP) per person. Regional partnerships can expand growth
opportunities.
Country performance
Most countries have generally sound macroeconomic policies, but perorm less well
on structural reorms, policies that promote inclusion and equity, and government
eectiveness. This is refected in weak service delivery.
Budget ormulation and scal transparency are generally satisactory. Addressing systemic
weaknessespayroll controls, procurement and auditwould ree up resources that
could be used to reduce poverty. World Bank indicators highlight signicant governance
problems in some Pacic countries.
Most countries have development strategies broadly consistent with the MDGs. PNGand Samoa, or example, use perormance management rameworks or perormance
review and dialogue and Solomon Islands is preparing a development strategy. Strategies
generally provide a basis or identiying developmental priorities. Further policy dialogue is
required, however, to identiy actions and resource requirements.
Far left: Sibange Goretand her 3 month old
babyWeetera, Gizo, SolomonIslands.
Photo: Rob Maccoll
Example not shown at actual size.
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Booksandbooklets:internalsexample
18 Trackingdevelopmentand governance inthe Pacic www.ausaid.gov.au 19www.ausaid.gov.au Trackingdevelopmentand governance inthe Pacic
Donors need to do better in a difcult environment
Pacic countries need more eective aid. A recent regional workshop on aid eectiveness
highlighted areas still requiring work. This includes where a single strong donor could
distort country reporting processes and sideline other donors and sectors o society; how
some donors sought to exert infuence over countries in the way they oered assistance;
and how it is important or donor commitments to align with government priorities and
planning on a multi-year basis. Meanwhile, onerous reporting systems are a large burden
on Pacic governments human resources.
It is dicult to deliver eective aid in the Pacic. Its dispersed population base, numerous
languages and large distances between and within countries makes economies o scale
hard to achieve, which adds to the cost o delivering aid. Generally low capacity in public
administration, a relatively shallow pool o qualied personnel and a small population base
oten make it dicult or a government to build capacity to manage economies and address
social issues. Perceived (and actual) corruption in governments has discouraged donors
rom making greater use o countries own nancial management systems. Nonetheless,
more improvement is needed on the impact o aid on developmental outcomes.
Improving service delivery, especially or education, health and transport, is a key priority
or better aid (and better developmental outcomes). Donors have traditionally relied
on technical assistance to address weaknesses in governance and systemsperhaps as
much as hal o Australias program spending is on technical assistancehoping this will
improve service delivery. However, AusAIDs recent sector perormance reports in health
and education note that work on policy advice and budget management has generally
not improved service delivery, but attempts to supply services directly oten achieve good
results that all away once projects are complete. Assistance thereore needs to be inormed
by a more complete understanding o the entire service delivery systemsetting policy,
managing at central and decentralised levels, delivering at point o service, and achieving
o outcomes.
Donor coordination is better when there is strong country leadership. PNGs recent move to
localise the Paris Declaration through the Kavieng Declaration illustrates this. The Kavieng
Declaration is a joint commitment o principles and actions between the PNG Government
and development partners. It includes targets and indicators or 2012, a 2008 action plan,
a protocol or mounting development partner missions to country and or mobilising
and managing technical assistance. Other positive examples include donors with similar
practices agreeing to delegate aid management to the other donors when a comparative
advantage exists (Australia delegates to New Zealand in Cook Islands or example), and
donor partner roundtables led by countries.
Remittances have grown in importance
Remittances are a major source o income and a saety net or some Pacic countries. Since
2000, remittances have been growing rapidly, with an annualized growth o 36 per cent
which reached $425 million in 2005. Ocial Development Assistance (ODA) only grew
by six per cent per year on average over the same period. (Ocial remittance numbers
signicantly underestimate actual volumes because they ignore inormal transactions,
which can be one third or more o the total.)
Opportunities to work abroad are unevenly spread across the region. Fiji, Kiribati, Samoa
and Tonga received almost 90 per cent o remittances in 2005. High demand and new
partnerships are leading to increased opportunities or migration and remittances. In 2006,
27 000 Samoans applied or 1100 places under New Zealands Samoan Quota Scheme.
The New Zealand seasonal workers schemeocusing on Kiribati, Tuvalu, Tonga, Samoa
and Vanuatushould ll its 5000 worker quota in its rst year.
The cost o sending remittances is high, however. A recent World Bank analysis concluded
that up to 17 per cent o the value o remittances can be lost in the course o transaction,
compared to between one and our per cent to the Philippines.
Access to global markets is critical for small island states
Pacifc 2020 noted that the region is an un-integrating part o the world, with a declining
ratio o trade to output between 1980 and 2000 (East Asian countries more than doubled
during the same period). While in recent years commodity-rich countries have beneted
rom increasing exports o oil and minerals, the ratio o exports-to-GDP or the rest o the
region has stayed fat.
The Pacic is negotiating an Economic Partnership Agreement with the European Union
to improve trade and economic cooperation with Europe, with Fiji and PNG signing
agreements in late 2007. Negotiations with Australia and New Zealand on a PACER-Plus
agreement are possible in the next year or so.
Development cooperation
Australia and New Zealand are key donors in the Pacicwith Australia already accounting
for just over half of development assistance to the region. Australia and New Zealand are
taking practical steps to strengthen coordination and collaboration.
Improving service delivery, especially for education, health and transport, is a key priority for
better aid (and better developmental outcomes).
Donor coordination is better when there is strong country leadership.
Pacic countries needmore effective aid. A recentregional workshop on aideffectiveness highlightedareas still requiring work.
Top right: Students inNauruattend
a scholarship informationseminar.
Photo: Lorrie Graham
Right: Newclassroomata Nauru
PrimarySchoolan AusAID funded
initiative. Photo: Lorrie Graham
Example not shown at actual size.
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Tallbrochure:170mmWx297mmH
This is a basic layout spread or a six panel 170mm W x 297mm H brochure,also reerred to as a tall brochure. The dimensions given reer to the
nished size when olded. This layout is not conned to six panels, more can
be added when needed.
This example orms the basis or layout and ormatting. Document margins,
text style sheets and colours are embedded within the InDesign templates.
An increased use o colour is encouraged in brochures, as shown in the
example below.
Document titleSecond line of document titleSub title
Head B
Loremipsum dolorsit amet, consectetueradipiscing elit.
Pellentesquetristique. Nunc quis magna sitameteros rhoncus
aliquet.Donec arcuest, tinciduntsit amet, volutpatid, pretiumat,
enim.Donec consectetuerringilla odio.Sed pretiummalesuada
ligula.Fuscenibh nibh, aliquetet, varius eget, iaculis vitae.
HeadC
Cras elementumquam iddolor. Quisquetempus commodometus.
Aeneanturpis ante, interdumvarius, vulputateac, imperdiet
id, tellus.Maecenas elitodio, ermentum id, luctus vel, pretium
at, lectus.Mauris sedmauris.In atauguesitametpedemolestie
bibendum.Suspendisse potenti.Praesent congueelit ac enim.Cras
vel justo.Aenean sitamet turpis.Sed rutrum.Pellentesque nec
augue.In mauris augue, aucibus id, convallis sitamet, consequat
vitae, odio.Praesent pellentesque.Curabitur varius, semnon.
Head B
Loremipsum dolorsit amet, consectetueradipiscing elit.
Pellentesquetristique. Nunc quis magna sitameteros rhoncus
aliquet.Donec arcuest, tinciduntsit amet, volutpatid, pretiumat,
enim.Donec consectetuerringilla odio.Sed pretiummalesuada
ligula.Fuscenibh nibh, aliquetet, varius eget, iaculis vitae.
Loremipsum dolorsit amet, consectetueradipiscing elit.
Pellentesquetristique. Nunc quis magna sitameteros rhoncus
enim.Donec consectetuerringilla odio.Sed pretiummalesuada
ligula.Fuscenibh nibh, aliquetet, varius eget, iaculis vitae.
Head B
Loremipsum dolorsit amet, consectetueradipiscing elit.
Pellentesquetristique. Nunc quis magna sitameteros rhoncus
aliquet.Donec arcuest, tinciduntsit amet, volutpatid, pretiumat,