Transcript
![Page 1: Aula Online ao Vivo - Aumente suas vendas com Teste AB 2.0](https://reader034.vdocuments.site/reader034/viewer/2022042816/55996dc71a28ab7b368b4645/html5/thumbnails/1.jpg)
Testes A/B
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cura do escorbuto
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Promoção
de Natal!
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Promoção
de Natal!
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Métrica
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hipóteses
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grupos
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medições
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Meça o comportamento dos usuários nos 2 grupos
Aguarde a relevância estatística
É necessário calcular a confiança da medição, que será obtida após um certo número de usuários
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Pronto!
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•
•
•
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• Apophenia
• Vemos padrões
• Correlação não implica em causalidade apofenia
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Nada!
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Testes A/B
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.
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